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SEO Webinar:
The Myth & Math about SEO
Uncovered
Thanks for joining us. We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Toll: +1 (805) 309-0020
Access Code: 122-623-983
#wm123
@bradleywjoe
Today’s Webinar
Are the slides available?
Yes! Please email [email protected]
We want to hear from you!
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Want to learn more?
Contact us for a complimentary digital marketing analysis. Details at end of webinar.
#wm123
@bradleywjoe
Myth vs. Truth
There are various myths about SEO out there – How do you know what to believe?
Know your trusted resources Stay up to date with the latest SEO news
• Search Engine Land: http://searchengineland.com/ • SEOmoz: http://www.seomoz.org/ • Search Engine Roundtable: http://www.seroundtable.com/
Understand your competitors are thinking about this too
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2
3
#wm123
@bradleywjoe
1 Keywords
3 Links
4 SEO Results
2 Website Content
5 Long Term Sustainment
How do you choose the right keywords? Are broad keywords good?
Should I “stuff” keywords into my meta content and site content?
How many links do I need? Are all links created equal?
How long does SEO take before I can see results? What should I expect?
How much time per month do I need to dedicate to my SEO campaign?
#wm123
@bradleywjoe
1 Keywords
3 Links
4 SEO Results
2 Website Content
5 Long Term Sustainment
How do you choose the right keywords? Are broad keywords good?
Should I “stuff” keywords into my meta content and site content?
How many links do I need? Are all links created equal?
How long does SEO take before I can see results? What should I expect?
How much time per month do I need to dedicate to my SEO campaign?
#wm123
@bradleywjoe
1 Keywords
Myth: You should focus on a few general keywords to rank #1 on.
#wm123
@bradleywjoe
1 Keywords
Truth: Broad keywords are very competitive and may get you less
qualified traffic.
Target unique keywords and keyword phrases to distinguish your
product / service:
• The percentage of long-tail search traffic is increasing
• Use the “drill up” method instead of “drill down”
o Optimize from Specific/Exact Broad
• Not all traffic is good traffic - Qualified visitors are key
• Don’t miss the boat by optimizing on broad keywords
first – big mistake!
#wm123
@bradleywjoe
1 Keywords
Math Behind the Truth:
- Use keyword expansion tools to determine the search engine
“demand” for your particular products and services
- Target a mix of both “head” match and long tail keywords
#wm123
@bradleywjoe
1 Keywords
3 Links
4 SEO Results
2 Website Content
5 Long Term Sustainment
How do you choose the right keywords? Are broad keywords good?
Should I “stuff” keywords into my meta content and site content?
How many links do I need? Are all links created equal?
How long does SEO take before I can see results? What should I expect?
How much time per month do I need to dedicate to my SEO campaign?
#wm123
@bradleywjoe
2 Website Content
Myth: Your site content should be packed with keywords.
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@bradleywjoe
2 Website Content
Truth: Your content should be developed naturally, with a focus on
only a few keywords per page.
Create a well-developed home for your keywords in site content:
• “Stuffing” keywords is not helpful
• To sustain a positive, easy-to-use interface,
employ a dropdown on the page
Ex: Salesforce
• Include more instances of your keyword
#wm123
@bradleywjoe
2 Website Content
Math Behind the Truth:
• Tool to Use: Your website pages, source code
• Naturally written copy builds SEO strength, and is a favorite to Google spiders
• Best Practices: o Implement unique, routinely updated, keyword-rich 300 – 500 words per page
o Include 2-3 instances of a keyword on each page of your site for optimal results
o Google spiders don’t spend much time
crawling content in the meta keywords tags anymore
#wm123
@bradleywjoe
1 Keywords
3 Links
4 SEO Results
2 Website Content
5 Long Term Sustainment
How do you choose the right keywords? Are broad keywords good?
Should I “stuff” keywords into my meta content and site content?
How many links do I need? Are all links created equal?
How long does SEO take before I can see results? What should I expect?
How much time per month do I need to dedicate to my SEO campaign?
#wm123
@bradleywjoe
3 Inbound Links
Myth: All links are equal.
#wm123
@bradleywjoe
3 Inbound Links
Truth: All links are NOT the same in value.
Types of Inbound Links:
• Directories • Article Syndications • Social Media • Press Releases • Blogs • Forums
• Use a variety of link sources
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@bradleywjoe
3 Inbound Links
Math Behind the Truth: • Tool to Use: Google Webmaster Tools
o See which links are going to your site o Run a ranking report to check on keyword performance
• Best Practices: o Create links within your rich content o Create anchor text o Create links out of keywords o Create links from outside sources, serving as relevant reference to your site
#wm123
@bradleywjoe
1 Keywords
3 Links
4 SEO Results
2 Website Content
5 Long Term Sustainment
How do you choose the right keywords? Are broad keywords good?
Should I “stuff” keywords into my meta content and site content?
How many links do I need? Are all links created equal?
How long does SEO take before I can see results? What should I expect?
How much time per month do I need to dedicate to my SEO campaign?
#wm123
@bradleywjoe
4 SEO Results
Myth: I can expect results from my SEO strategy within 1 month.
**Food for Thought**
How long would it take you to memorize a report, fully understand it, and file it
correctly in an incredibly large database?
#wm123
@bradleywjoe
4 SEO Results
Truth: SEO work is never finished.
Turnaround time to build a foundation for sustainable results is about 3-6 months.
Google is always learning and the world is always changing:
• Your competitors are creating new
content and links (new products, services, updates). This can affect your results!
• Google likes to read new content and come back for more visits to learn your full site “theme” • Your goal should be to consistently improve qualified traffic to your site and grow your conversion rates
#wm123
@bradleywjoe
4 SEO Results
Math Behind the Truth:
• Tool to Use: Google Analytics
• In your Analytics, you can interpret you goal health and measurable data
• Best Practices:
o Identify your trends
o Focus in on your wins
o Investigate your weak spots
o Make hypotheses
o Take action
#wm123
@bradleywjoe
1 Keywords
3 Links
4 SEO Results
2 Website Content
5 Long Term Sustainment
How do you choose the right keywords? Are broad keywords good?
Should I “stuff” keywords into my meta content and site content?
How many links do I need? Are all links created equal?
How long does SEO take before I can see results? What should I expect?
How much time per month do I need to dedicate to my SEO campaign?
#wm123
@bradleywjoe
5 Long Term Sustainment
Myth: SEO is a project that has a starting and ending point.
#wm123
@bradleywjoe
5 Long Term Sustainment
Truth: To become the king of your castle and
maintain your standing with the search engines, you need to keep SEO going.
#wm123
@bradleywjoe
5 Long Term Sustainment
Math Behind the Truth:
• Tool to Use: Website cache
• In your cache, the date and time that Google last crawled your site is recorded
• Best Practices: o Google visits your site generally once a week
o Google needs time to absorb information about your site o Your competitors are doing the same thing - thus, improvements in your ranking movement will take time o SEO is a natural process
#wm123
@bradleywjoe
• Identify the traffic on EACH keyword
• Utilize the keywords that are MOST relevant to your product or service
• Look for keywords that have potential to bring qualified traffic
5 Gauge Your Keyword Potential Find low hanging fruit
#wm123
@bradleywjoe
Key Takeaways
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Myth – There are many myths out there that can be misleading.
Truth – Stay up to date on the latest SEO trends, algorithm changes, and best practices to consistently improve your site’s performance.
Math – Take advantage of the tools and knowledge you have at your fingertips (much of it is free!) to give you the insight you need to move forward and closer to achieving online success.
Thank You!
#wm123
@bradleywjoe
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