Web Workflow

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Everything from Concept, Creative to Completion.

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<ul><li>1.Web Workflow Web Workow - Concept | Creative | Completion1 </li></ul><p>2. Why am I talking about...Web WorkflowWeb Workow - Concept | Creative | Completion 2 3. Your boss... Web Workow - Concept | Creative | Completion 3 4. Time &amp; Budget Web Workow - Concept | Creative | Completion4 5. How you want it to work... Live Web Workow - Concept | Creative | Completion5 6. The Process How to start and finish a projectWeb Workow - Concept | Creative | Completion6 7. The Process At least the one we use Web Workow - Concept | Creative | Completion 7 8. DiscoveryWhat to say Web Workow - Concept | Creative | Completion 8 9. Discovery -Step 1 Business Objectives Audience Analysis Competition Web Workow - Concept | Creative | Completion 9 10. Discovery -Step 2 Audience Analysis Mental Maps Communication Cycles Web Workow - Concept | Creative | Completion 10 11. Discovery -Step 2 Audience Analysis Age, Education level, WebExperience Sites they like to go to Attitudes, Faults, Goals,ScenariosWeb Workow - Concept | Creative | Completion 11 12. Discovery -Step 2 Audience Analysis That The World May Know WebsiteAudience AnalysisVersion 2.6 8/16/02 Main purpose: To call Christian disciples to radical obedience by revealing the cultural context of the salvation story and Jesus ministry. 2002 TheImageGroup Specic User Proles (Largely Western Audience): OtherPotential Persona A: Persona B: Persona C: Persona D:User Name: Emma Age: 16Name: Trevor Age: 20Name: Karen Age: 27 Name: Dave Age: 45 Web experience: Quick learner; uses the Web experience: Quick learner; uses the Web experience: Methodical learner; UsesWeb experience: Methodical learner; reads Proles: web for games or school research; usesweb for fun or school research; uses email; the web every week; uses emailnews and resource sites most Biblical knowledge: Enough to lead BibleBiblical Knowledge: Several years of expe- Instant Messenger everyday; downloads uses instant messenger; downloads Mp3s Biblical knowledge: Grown up in church &amp; Mp3s and software studies and teach peers in sunday schoolrience teaching and participating in church Biblical knowledge: Grown up in church &amp;Education: Bachelors degree has started to apply lessons to life. and classesEducation: Working towards a B.A.Family: Married with a child age 3 Education: Undergrad or Masters level has a sunday-school view of Bible stories.Prole 1: Education: Currently in high schoolFrequented websites: Frequented websites: Family: Married w/ children ages 4, 8, 12 Frequented websites: Frequented websites: http://www.msnbc.com http://www.nytimes.comNon-believers who arehttp://www.google.comhttp://www.espn.comhttp://www.amazon.comhttp://www.iwon.cominterested in thehttp://www.gurls.com http://www.fellowshipchurch.comhttp://www.espn.comhttp://www.biblegateway.comTTWMK perspectiveBackgroundhttp://www.mtv.comhttp://www.travelocity.com http://www.espn.comhttp://www.espn.com Initial Attitudes: Target Attitudes:Experience: Initial Attitudes:Target Attitudes: Is the family expert on Want to become a TalmidInitial Attitudes:Target Attitudes:Prole 2: Confident in biblical Understands relevance in Initial Attitudes: Target Attitudes: computers and the web Strengthened faith Semi-confident in ability to Want to become a Talmidtraining cultural context Has confidence in online Excited and informed Think she knows a lot about Want to become a Talmid find things on the web Strengthened faithSeminary students who Believes hes well-read Gains confidence in relatingskills Wants to share the site with the internet Strengthened faith Open &amp; curious about the There are a lot of resourcesare doing researchUsers who havent been Enjoys trivia and unique to his kids in a spiritual way Good experience in collegefriends Has confidence in online Excited and informedtruthto help me enhance churchto the site or had contactexperiences There are a lot of resourcesreligion classes Sees the Bible in a new way skills Wants to share the site with Discouraged by class offer-classeswith the ministrys mate- Gathers and processes info to help me enhance church In a self-exploration modeand understands it better Is bored in Religion &amp;friends ings at church Encouraged and excitedProle 3:rials and dont knowvery wellclasses Looking for something fun Has new respect for Sunday School classes Sees the Bible in a new way Hoping for a lot of resourcesabout sharingmuch about TTWMK Lack of confidence in relat- Encouraged and excitedreligious things Needs proof that TTWMKand understands it better Strong faith in Godperspectives. Pastors, ministers, anding to kids spirituallyabout sharing perspective will bring new Discouraged with churchpriests perspectiveGoals: Looking for something fun Goals: Goals:Users who have been to Become a Talmid and engagingthe site or had some Re-form beliefs about the Text in order to understand God and Become a Talmid Become a TalmidProle 4:contact with the min-Christian life better Find new meaning in the Bible through an understanding of the Glean information to aid in teaching and preaching in Goals:istrys materials and Use this site as a primary research tool or launch pad to otherculture of Bible times local church or school setting Children in elementaryhave an understanding Become a Talmidsites that will help with research Find relevance to their lives from the Bible Connect with other peers around the world for discussionor middle schoolabout TTWMK perspec- Access to material to aid in studies of the Bible Find relevance to their lives from the Bible Learn how to make a difference in their own life sharpening each othertives. Find relevance to their lives from the Bible Learn how to make a difference in their own life Connect with other believers to sharpen each other Buy materials to use in classes Communicate and bond with other students around the world Communicate and bond with other students around the world Buy materials to use for spiritual growth in personal life and inProle 5:Scenarios:small groups Scenarios: Scenarios:Users who havent been Found site just by surfing; link or banner ad got his curiosityDonors, supporters, and Scenarios:to the site or had contact Mom or dad showed her the site Found the site via a search while doing research Read about it in a Newsweek articleother constituents of thewith the ministrys mate- Church or school classes are doing research and the teacher Clicked on a link from somewhere else on the web Found the site via a search on Jewish culture, Jesus, Found the site via a search on Jewish culture, Jesus,ministryrials and DO have anhas pointed them to the site A peer told him about the site Christianity, Bible study aids Christianity, Bible study aidsunderstanding about A friend sent her an E-card from the site and she followed the A friend sent him an E-card from the site and he followed the Found the site via an ad or article in a church magazine or Received an email (originating from TTWMK)TTWMK perspectives. link to the site link to the site town newspaper Friend, family member, or colleague told him about it Church leadership has asked her to teach a class and/or Questions: Questions:Questions:passed on the linkUsers who havent been What do kids from Israel do differently to learn about the Bible?How can I use information from this site to help in a school Was in a study using TTWMK materialsHow can I download resources to aid teaching in many aspects atto the site or had contact How can I connect with people who have been to Israel? project? Saw a TTWMK teacher or speakermy church?with the ministrys mate-How can I prepare for a trip to Israel?How can I download talks/sermons that RVL has done? Heard about it from a friend or family member How do the Jewish roots impact my life today?rials but have back- How do I send my friend an E-card? What else is on the web pertaining to Jesus?How can I tell others about this site? Questions:ground with jewish cul-What can I learn about the Bible that will be interesting? How can I connect with people who have been to Israel?How can I effectively tell others the true story of Jesus and histure and how it relates to What else is on the web pertaining to Jesus? What can I learn about the Bible that will be interesting? How can I download resources to aid teaching in many aspects atculture?the Bible. How can I see art and pictures?How can I see art and pictures?my church? What can my kids learn from this? What does Shema mean?Is this site cool and easy to navigate, or boring &amp; tedious? How do the Jewish roots impact my life today?What else is on the web pertaining to Jesus? Is this site cool and easy to navigate, or boring &amp; tedious?How can I tell others about this site? Where can I purchase TTWMK materials?Tools: How can I discuss with other people who are excited about theWhat images are online pertaining to Israel and the Bible? Tools: Faith lessons, Maps, Interactivity, Mp3 files of talks, Glossary,content on this site?How can I support and promote TTWMK? Faith lessons, Maps, Interactivity, Image Gallery, Flash presenta- Flash presentations, Discussion boards, Chat, Search, Refer-a- How can I tell others the true story of Jesus and his culture? What is TTWMK? tions, Glossary, Discussion boards, Chat, Search, Refer-a-friend,friend, Links to other sites What else is on the web pertaining to Jesus? Who is Ray Vander Laan? Profiles on people from Israel, Trip info, E-cards, Links to otherWhere can I purchase TTWMK materials?Is this sites information authentic? sites How can I download talks/sermons that RVL has done?What are TTWMKs sources for their material? What images are online pertaining to Israel and the Bible?Tools: How can I support and promote TTWMK? How can I connect with people who have been to Israel? Resources, Faith lessons, Supporting material, Share lessons What is TTWMK? with friends, Refer-a-friend, Links to other sites, Links to other Who is Ray Vander Laan?sites, About TTWMK, Staff bios, Bibliography, Image gallery, How can I have a teacher like RVL come to my church? Holland Christian info, Development, Donations, Glossary, Search,Trip info, Tape subscriptions, Contact Tools: Resources, Faith lessons, Share lessons with friends, Refer-a- friend, Discussion boards, Links to other sites, Image gallery, Donations, About TTWMK, Staff bios, Audio presentations, Glossary, Search, Trip info, Speaking requests, E-cards, Tape sub- scriptions, Contact Web Workow - Concept | Creative | Completion12 13. Discovery -Step 2 Mental Maps The tasks the user wants toaccomplish How you are answering it Web Workow - Concept | Creative | Completion13 14. Discovery -Step 2 Mental MapsThis document describes theWestern Seminarytasks a user goes through tobecome a student at Western.Prospective Student Mental MapVersion 3.05.7.2004 Research Institution Research Programs VisitApplyResearch DegreeProgramsResearchWhatdegrees doesDistance Research On-Western Research Learning site Cources offer? Student BodyResearchWho teaches Who teaches Visit Apply ResearchWhat can ILocation these theseuse the How many Facultycourses?courses?degrees for?students areWhen can IWhat forms What is theat Western? Research visit?do I need? What does What doescampus like? Who areUnderstandWhat Western's the coursethe coursethey?courses are my callingPositionswork look work lookWhat's theirrequired for aWhat is Researchlike? like?What will I do Fill outbackground?program?student on a visit? paper forms What is CostsWhat can I What's theirhousing like?What does What doesWestern'sdo with abackground?What is their What will my an examplean exampleHow much theological degree fromexperiencetraining be schedulescheduledoes How long will Fill outperspective?Western?What is like?like? look like?look like? What do theyWesterna visit last? online formsHolland like? teach? cost?How do IWhat isHow doesWhat are Do I have to Do I have to Find help know if I'mWestern's the distance What is Sign up for aWhatWesterntake all mytake all myWhat have withbeing called denomination learning available for visitfinancial aidAlumni doingcourses at courses at they application. to seminary?al affiliation?programmy family?can I get? today? Western? Western?published? work?God's CallVisitationWestern's Western Western Tuition and App for Faculty Faculty and our Faculty BiosContactDegree Mission Video Video Fees D.MinCourse List Course List Calling Information SampleWesternPublication DistanceApp for MRE FAQVirtual TourTh.M FeesSequenceSequence Schedule VideoList Learning TeachingStudent Audio or App for M.DivHousingScheduleScheduleChurchProfiles Video ClipInformationAid FormsCommunityTeachingAlumni Tech Life ChurchProfilesRequirementDeadlinesCommunity ExplanationDemographicProgram Life of Degrees Information Overview FAQ / Holland Checklist Overview Web Workow - Concept | Creative | Completion 14 15. 15 16. Discovery -Step 2 Communication Cycles The points of communicationeach audience has with youwhile trying to accomplishsomething specicWeb Workow - Concept | Creative | Completion16 17. Discovery -Step 2 Communication Cycles Brotherhood Mutu al CSRCommunica tion Cycles Policy Change R equest This doc ument describesVersion1.0 the points12.14.20of comm05unication a CSR has whentrying tomake a c Changehange toRequest a policy. Existing policyEmailPhone call RequesChanged written d t Requestowninpinto AMS ut policyAMS vers Assistin request ion of(reecteg the QuRequestd Agent Ac inprininto Broth input and faxe ted ote Proccess) This docderhood Brotherh toess ument d system oodescribesthe points of comm unication a CSR has in help ing the Producerinput infoClient inrmationfo from A into the sgent ystem foNew Polir a quotecy . RequestEmailOR Wait forPhone cresponse all froBrotherh m Input infoquot;Handedrm into Acco ation oodquot;back to Center to unt b quote pro egin agent Receiv response e cessqufrom BM ote Account I onCenter Downloa dPrint out Apps an d Apps andForms Scan inForms printed ap Email orps FaxReceiveand form Apps anFax sforms to dback from or email client (filled ou client t forms)Web Workow - Concept | Creative | Completion17 18. 18 19. Discovery -Step 3 Competitive Review Keywork ranking Logo type/Tagline Incoming links Content Featuresquality ArchitectureQuality Overall BrandWeb Workow - Concept | Creative | Completion19 20. Discovery -Step 3 Competitive ReviewWeb Workow - Concept | Creative | Completion20 21. 21 22. 22 23. Discovery -Step 4 G.O.D. Report Gaps -areas where audienceexpectations or needs are not being metby you, but are being asked for by youraudience or provided by competitors.Web Workow - Concept | Creative | Completion23 24. Discovery -Step 4 G.O.D. Report Opportunity -areas that dierentiateyou, and therefore should be exploited.These might be things you are alreadydoing, or should do.Web Workow - Concept | Creative | Completion24 25. Discovery -Step 4 G.O.D. Report Deadwood -areas of existingcommunication materials that...</p>