Web Sphere Revolution

© 2008 IBM Corporation

The inside story of how IBM, business partners, and customers came togetherTo transform business and create the SOA runtime platform of choice

2

most people had never heard of the Internet…

1990:

… but that was about to quickly change

3

1991Gopher, the first user friendly internet interface introduced

1993Mosaic web browser introduced

1995The number of internet users has grown to over 16 million

1996Shipping companies and hotels extending their online services

4

IBM Contributed to Internet Software from the Beginning

HTTP Server developed in Raleigh, NC to publish

information

IBM InternetConnection

ServerIBM WebExplorer

Web browser released as part of OS/2 Warp

operating system

IBM WebObject ManagerResearch project on 2nd

generation HTTP servers: web application server

5

Chris Wicher,Director of theIBM Software

Development Lab leads the project

January1998:“Go figure out what’s happening on the internet and tell me what we need to do.” Steve Mills

Chris’ team came back with a prototype in 6 weeks… and committed to productizing in 12

6

WebSphere Application Serverannounced May 5,1998 at IBM Technical Interchange Conference in Orlando, Florida

Steve Mills comes up with the name for a global product centered around the World Wide Web

WebSphere name purchased from small web integration company in California for price… and surfing trip to Hawaii!

1998:WebSphere is Born!

7

SilverStream

WebSphere Piled up Industry Accolades

WebSphere Named Product of the Year by

Network Magazine (2000)

WebSphere achieves 22% market share

according to industry analysts (2000)

Bluestone

NetDynamics

…while Other Independent Vendors Struggled to Survive

8

As Customer Needs Evolved WebSphere Transformed into a True Middleware Platform

WebSphere was now much more than the original Application Server

WebSphere Commerce

WebSphere Portal

WebSphere MQWebSphereMessage Broker

9

Strong Technology Acquisitions Complemented IBM Innovation

Complex event processingApsoftJan 2008

Composite business service deliveryWebifyAug 2006

Appliances for XML, security, and integrationDataPowerOct 2005

Open source-based application serverGluecodeMay 2005

Problem determination and performance monitoringCyaneaJuly 2004

Information integration and master data managementTrigoApril 2004

Business process modeling and monitoringHolosofxSept 2002

Process automation and integrationCrossWorldsJan 2002

Making WebSphere an even more critical part of our customers environments

10

Gartner: IBM Has #1 Share in Application Integration and Middleware

Source: Gartner, Inc.: Market Share: Application Infrastructure and Middleware Software, Worldwide, 2007, by Fabrizio Biscotti, Teresa Jones, Asheesh Raina and Joanne Correia, June, 2008 (NOTE: The data is based on total software revenue.)

Other AIM

Transaction Processing Monitors

Enterprise Service Bus

Total Middleware Market

Integration Appliances

Message-Oriented Middleware

Portals

Business Process Management Suites

Application Servers

Market position

IBM worldwide market share position by sub-segment

#1

#1

#1

#1

#1

#1#1

#1

#1

This represents Gartner data, and IBM does not acknowledge that Gartner’s segmentations necessarily comprise relevant markets.

11

Flexibility

Point-to-Point connection between applications

Simple, basic connectivity

Messaging Backbone

EAI connects applications via a centralized hub

Easier to manage larger number of connections

Enterprise Application Integration (EAI)

Across People, Processes and Information

Leveraging an Enterprise Service Bus

Service Oriented Architecture

As Patterns Have Evolved, So Has WebSphere

WebSphere has transformed itself intothe SOA runtime platform of choice

12

Early Customers Shaped Our Direction…

• Full online brokerage services• Put financial investing back into the individual’s hands

• Help millions of investors manage their own savings

• Online marketplace with over 1 Billion views per day

• Opened access to 84 million people in 39 countries

• 547,000 eBay stores are providing jobs and income

• Portal for online training• Enabled reservists to train at home, reducing time away

• Instructors can spend more time training vs. preparing

Finnish Defense Forces

13

…And Inspired Us to Make a Difference in the World

By leveraging information as a service, WebSphere is able to show translated assignments to parents who do not speak English

Hurricane Katrina destruction left people without jobs and companies without workers.

Relief efforts used WebSphere Web 2.0 technology to build a dynamic job board

14

Business Partners Brought the Message to More Customers

“Over the years, we’ve been inspired by the maturation of the product and appreciative of the growth and value it has brought to our clients and our firm.”John JenkinsPerficient’s Vice-President of IBM Field Operations

Early Business Partnersbuilt lasting businesses

“Geek Spas” used to recruit top Web Application

Development firms in London Manhattan, and San

Francisco

Web Systems IntegratorProgram Announced

1999

15

Dedication to Our UsersSince 1998, We’ve Listened to Users Ideas and Needs…

We continue that tradition today with constant customer feedback

Over 23,000 members across130+ user groups

worldwide

Over 10,000 attendees to

events around the world

Leading customers help

us drive the industry forward

16

Hungry for Change

Innovative Beyond Customer Imagination

Globally Integrated

Disruptive by Nature

Genuine, Not Just Generous

Insight from Over 1100 CEOs WorldwideSource: IBM Global CEO Study 2008

Today’s Businesses Need to be More Flexible Than Ever Before

17

We’ve Helped Businesses Become Agile and Globally Integrated

Delivers Unique Value

Drives Risk Management Strategy

Helps outpace industry Competition

Aerospace & DefenseCreated a single customer view

and increased cross-organization focus on the customer

Chemicals & PetroleumDriving its oil production recovery rate to 55%, from a ww industry average of 35%

IndustrialControl complex business processes for handling the risk of aluminum price volatility

18

DecomposeExpose assets

as services

20th Century - Inflexible

21st Century - Agile

Connect ComposeDynamically assemble

services for agility Extend access to services

across enterprise

Becoming a Globally Integrated Business Requires a Flexible Technology Environment Built on a Service Oriented Architecture (SOA)

19

Interaction Services

Information Services

Partner Services

Business App Services

Access ServicesD

evel

opm

ent

Serv

ices

Man

agem

ent S

ervi

ces

Infrastructure Services

App

s &

In

fo A

sset

s

Process Services

Business Services


IBM SOA Reference ArchitectureStructured, Vendor Neutral Design to Enable SOA

IBM WebSphere Software is a critical enabler in the IBM implementation of the SOA Reference Architecture

20

IBM Helps Businesses Get Started with SOA Through 5 Smart SOATM

Entry Points

Process: Achieve business process innovation through treating tasks as modular services

People: Greater productivity and flexibility through targeted user interactions for improved operations and collaboration

Reuse: Service-enable existing assets and fill portfolio gaps with new reusable services

Connectivity: Connect systems, users, and business channels based on open standards

Information: Provide trusted information in business context by treating it as a service

WebSphere plays a key role across most entry points

21

Enhancing people to people collaboration

Support multi-channel delivery

Intuitive & adaptive user experience

Key People Products



Partner Services


Access ServicesD

evel

opm

ent

Serv

ices

Man

agem

ent S

ervi

ces


App

s &

In

fo A

sset

s

Process Services

Business Services


WebSphere PortalAccelerators for WebSphere PortalWebSphere EveryplaceWebSphere Voice Server

PeopleExtend the Ability to Collaborate Inside & OutsideChange Leading to Innovation

Case Studies

A railway company in Spain positions itself to boost profitability and gain a competitive edge with SOA-based online ticketing and reservations system

A worldwide financial institution based in the United States gains a more holistic view of the data of its business units when it creates a service-oriented architecture

22



Partner Services


Access ServicesD

evel

opm

ent

Serv

ices

Man

agem

ent S

ervi

ces


App

s &

In

fo A

sset

s

Process Services

Business Services


Provide Visibility

Manage Change

Support Optimizaiton

Facilitate Innovation

Key BPM ProductsWebSphere Dynamic Process EditionWebSphere Integration DeveloperWebSphere Business Services FabricWebSphere Business ModelerWebSphere Business MonitorWebSphere Process ServerWebSphere Business EventsIndustry Content Packs

ProcessBusiness Process Management Enabled by SOAProvides Business Agility to Your Company

Case Studies

A large U.S. distributor employs a services-based approach in building a high-performance, scalable integration solution

Financial services giant speeds compliance with IBM WebSphere solution and SOA

23

Manage complex IT cost with virtualization

Speed IT implementations with simple tools and starting points

Increase flexibility and productivity with a common programming model

Leading edge support for re-usage of applications via Web Services

Key Application Infrastructure ProductsWebSphere Service Registry & RepositoryWebSphere Application Server (WAS)WAS Community EditionWebSphere Virtualization EngineWebSphere eXtreme ScaleWebSphere sMash

Case Studies

A large automobile manufacturer... Consolidation and virtualization improves efficiency, competitiveness

State court serves timely information to protect public safety with IBM WebSphere software

ReuseOptimize Your Cost and Increase your SpeedCreate New Assets and Reuse Existing Ones



Partner Services


Access ServicesD

evel

opm

ent

Serv

ices

Man

agem

ent S

ervi

ces


App

s &

In

fo A

sset

s

Process Services

Business Services


24

Connect to everything inside and outside your company

Count on reliable and secure connectivity

Rapidly integrate new web services and complex environments

Key Application Integration ProductsWebSphere MQWebSphere Message BrokerWebSphere DataPower SOA Appliances WebSphere ESBWebSphere AdaptersWebSphere Transformation ExtenderWebSphere Partner GatewayWebSphere Front Office



Partner Services


Access ServicesD

evel

opm

ent

Serv

ices

Man

agem

ent S

ervi

ces


App

s &

In

fo A

sset

s

Process Services

Business Services


Case Studies

Global retailer sharpens its point-of-sale vision with SOA

Major hotel chain builds brand value with SOA and IBM WebSphere

ConnectivityDrive Flexibility With the Most Connected SOAMission Critical, Reliable, Secure Integration

25

Foundational ExtendEnd-to-End Transform

AdaptDynamically

WebSphere delivers capabilities that grow from basic to advanced as your needs change

IBM Raised the Bar with the Smart SOA Approach To Extend the Business Value of Deployments

™

26

Business Architecture

Business Processes

SOA Foundationand Infrastructure

Success Requires the Alignment of Business & IT

We’ve Extended the Value of our Solutions From the IT Foundation to Business Architecture

27

At the Foundation: WebSphere enables Process Integrity as SOA Solutions Scale-up and Scale-out

Security Quality of Service

Process Automation (WebSphere BPM)

Connectivity (WebSphere Connectivity Portfolio)

End-

to-e

nd

Proc

ess

Inte

grat

ion

CRM Supply Chain (internal)

FinancialSupply Chain (external)

Data

Application A Application B Application C

Service

Interaction Application

28

In Processes, WebSphere Drives 6 Points of Agility Leveraging Capabilities such as Business Events

IBM’s BPM Suite is unique in enabling all Six Points of Agility

Active Content

Service Selection Policies

Analytics

EventsRules

29

Healthcare

Retail

Manufacturing

Telecom FinancialMarkets

Government

Insurance

Oil & Gas

Combining WebSphere Software and industry-specific extensions to address specific business problems

WebSphere Enables Industry Solutions for Smarter Business Outcomes

30

Green Improve process efficiency, track environmental impact, and virtualize infrastructure to share resources

Featuring: WebSphere Virtualization Engine DataPower, Business Process Mgmt

BusinessAgility

Aligning Business and IT to drive greater business agility through process automation and web 2.0

Featuring: WebSphere sMash WebSphere BPM Suite WebSphere Business Events

Cloud Massively scalable service provisioning and delivery through application and infrastructure virtualization and device independence

Featuring: WebSphere Virtual Enterprise WebSphere eXtreme Scale

WebSphere Provides Solutions to Today’s Key Challenges…

31

…Preparing Customers for Tomorrow’s Opportunities

Provides Clear Visibility to Business Leaders

Empowers Business Users to Act

Focuses on Business Outcomes

Detects Business Situations and Takes Action

32

Iona1%

Oracle/BEA7%

Tibco7%

Software AG / webMethods

4%

Microsoft4%

Progress Software4%

Sun / SeeBeyond2%

Sybase1%

Virtria2% Other

4%

64%

2007 Total: $2.0B

Source: WinterGreen Research, Inc.

Select WebSphere Awards2007 SOA Market Share

WebSphere DataPower XML Security Gateway XS40 wins Gold Award

(April 2008)

Innov8 wins business/IT alignment category

(February 2008)

Developers Choice Award: WebSphere MQ (January 2007)

Intelligent Enterprise Reader's Choice Awards: Best Portal Platform, Best Integration

Application (October 2005)

Developer.com 2007 Product of the Year

Awards: WebSphere Studio, WAS, WAS CE

(February 2007)

Royal Academy of Engineering's MacRobert

Award: Best technological & engineering innovation

WebSphere MQ(November 2004)

Application Integration Middleware CRN

Channel Champion: WebSphere(April 2006)

Intelligent Enterprise Reader's Choice

Awards: Best ESB (January 2007)

The Market Recognizes WebSphere Innovation and Leadership

This represents WinterGreen Research data, and IBM does not acknowledge that WinterGreen Research segmentations necessarily comprise relevant markets.

33

The WebSphere Story has Changed Lives

Leverage the SOA runtime platform of choiceand write the next chapter with us today!