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A talk I gave at connected business expo in London. By looking at a spread of companies that are using webrtc to provide realtime voice, video and data today and see what trends emerge.
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WEBRTC - Changing the Connected World?Tim Panton, Westhawk Ltd - @steely_glint
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Me
Consulting software engineer Contribute to rtcweb standards (IETF) Helped build Tropo’s webRTC support (
phono.com) I build version 1.0 Pragmatic See huge value in context
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Uber vs Gett story
Two next generation Taxi companies
Uber gamed the Gett app to get contact numbersof Gett drivers, then called to recruit them.
Uber and Gett app break out to pstn voice, exposingdriver and passenger details. Undesirable from a commercial and user perspective.Could webRTC help?
@steely_glint - westhawk Ltd - www.westhawk.co.uk
WebRTC Definition
Realtime voice / video /data browser based no plugins secure interoperable peer to peer
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Standards
IETF W3C Loosely based on pre-existing standards $100s Millions of IPR - donated Google, Cisco, Mozilla, Skype, Tropo, ATT,
E///, Lucent etc.
@steely_glint - westhawk Ltd - www.westhawk.co.uk
WebRTC draft implementations are shipping in 1bn + endpoints now.Apple and Microsoft watching closely from the sidelines.
Deployed
DESKTOP
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Some early adopters
Meetings meetings.io Fileshare sharefest.me Photoshare live.pics.io Managed comms twin.me Therapy (medical) regrouptherapy.com Website contact teledini.com CRM freecrm.com Dating maxiamigos.com Recruitment codassium.com Fitness wello.com Games Dev scirra.com
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Trends - Goal directed apps
Niche apps with user context Each solves a user problem Gives user a choice Communication aid reaching
goal Goal is not ‘lets have a video
call’ Value created via user
satisfaction Pricing may be around goal
completion UX to suit problem space
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Trends - Casual or SME markets
Video is realtime - expensive Applicable to high value
services Or expensive leisure pastimes Self selecting (early adopters?) Professionals are the product No iOS support hurts here WebRTC compatible apps
instead
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Caveats - Where it won’t work
Mobile - 3g too unreliable Drive-by casual sites - user
needs correct browser Video inappropriate Between equals - unless time
booked iOS - except dedicated apps Corporates - firewalls and fewer
webcams
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Remember it is WEB rtc
Don’t bill by the minute -
unexpected on the web Do use web metrics to guide
strategy Don’t bother with the PSTN Do complete user journey Do offer fallbacks if essential Don’t forget the tablet/BYOD
@steely_glint - westhawk Ltd - www.westhawk.co.uk
What can a provider add ?
Complete solutions
@steely_glint - westhawk Ltd - www.westhawk.co.uk
What else can a provider add ?
Recording / compliance Mixing Metrics Quality management Tools /APIs Fallback mechanisms Gateways transcode etc. Security/Identity
@steely_glint - westhawk Ltd - www.westhawk.co.uk
Demo – WebGL effects
Because webrtc is built on web standards, you can mash them together to quickly build something new.
Demo of WebGL doing realtime effects on a webRTC video stream twelephone.com