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May 18, 2010
Web PresenceEstablishing your business online, making yourself heard
http://www.flickr.com/photos/josewolff/
Wednesday, May 26, 2010
What is Web Presence?
✤ Your footprint, online
✤ You can be found, and you have something to say
✤ A living thing- something you build AND maintain, keep alive
✤ Your website, and more
http://www.flickr.com/photos/arosefromcharlie/
Wednesday, May 26, 2010
Why do you want web presence?
✤ 63% of consumers turn to Internet first for info on local companies,only 44% of small businesses have a site
✤ Save costs by answering questions online
✤ Differentiate yourself from competition
✤ Establish authority
Wednesday, May 26, 2010
What is the goal?✤ Be Heard
✤ Highlight information, what makes you special, ways to contact you
✤ Share your thoughts
✤ Share insight, help consumers understand your industry
✤ Capture leads
✤ Create community
✤ Connect with potential customers
✤ Maintain contacthttp://www.flickr.com/photos/saranv/
Wednesday, May 26, 2010
What defines your web presence?
✤ Website
✤ Search Results
✤ Blog
✤ Social Media
✤ Newsletters
http://www.flickr.com/photos/horiavarlan/
Wednesday, May 26, 2010
Where do you begin?
✤ Start with your website
✤ The foundation, the “hub”
✤ All efforts relate back to your site
Wednesday, May 26, 2010
What makes a good website?
✤ Design
✤ Features
✤ Usability
✤ Accessibility
✤ SEO
✤ Content
Wednesday, May 26, 2010
Web Design
✤ Plan your content, your message
✤ Target audience
✤ Site structure, sitemap, wireframes
✤ Look and feel, page layout
✤ Design that is appropriate for your audience
Wednesday, May 26, 2010
What should your site do?
✤ Content management system (CMS)
✤ Drupal, Joomla, WordPress,
✤ Ecommerce
✤ Ubercart, VirtuMart, ZenCart, Big Commerce, Magento
✤ News and Events
✤ Image Gallery, Portfolio
✤ Contact Forms
✤ Case Studies
✤ Store Locations, Maps
Wednesday, May 26, 2010
✤ How easy is your site to navigate?
✤ How legible? Flexible? Accessible?
✤ Will it work for color-blind users, with larger text, with no images?
✤ How about on mobile devices?
✤ Quick loading?
Web Standards✦ What are they?
• reduce the cost and complexity of development while increasing the accessibility and long-term viability of any site published on the Web
✦ Why are they important?
• Speed Development
• Simplify Maintenance, Increase Opportunity
• Open Up Access Options
• Reduce Bandwidth Costs
• Improve User Experience
Usability, Accessibility
Wednesday, May 26, 2010
SEO
✤ Match content to keywords
✤ Properly structured code, H1 to H6
✤ Separation of design and content
✤ Title tags, alt tags
✤ Forget META tags
✤ Links, incoming and outgoing
✤ Sitemaphttp://www.flickr.com/photos/horiavarlan/
http://www.flickr.com/photos/sparkieg/
Wednesday, May 26, 2010
Content
✤ The #1 ingredient, so quickly forgotten
✤ Who is writing the content?
✤ Brevity is key, think in bullets
✤ It’s the source for all search engine results
✤ Card sorting, content inventories, wireframes, sitemaps
http://www.flickr.com/photos/subcess/
Wednesday, May 26, 2010
Budget sites vs. high-end
✤ What makes sites cost what they do?
✤ What can you afford?
✤ Not all sites are equal
✤ Budgeting for long-term investment
✤ ROI
“Remember, you can get a haircut at Fantastic Sam’s for $8.00 or at the salon for $140.00. Same basic idea, much different results.” – from ThirdandGrand.com
http://www.flickr.com/photos/myoldpostcards/
Wednesday, May 26, 2010
A new type of media
✤ Brochure site
✤ Treating the web as a static media, like newsprint
✤ Layout is rigid
✤ Pages and folders
✤ Dynamic sites
✤ Searchable, updated, interactive
✤ Content is malleable, reusable, flexible
Wednesday, May 26, 2010
Blog
✤ News, Recent Events
✤ Identifies you as the expert
✤ Gives visitors a reason to return
✤ Content for customers and search engines
✤ Leads to higher traffic, more leads, conversions
✤ WordPress, Blogger, Typepad
Wednesday, May 26, 2010
Newsletter
✤ Email marketing services
✤ MailChimp, Constant Contact, Campaign Monitor, Emma
✤ Go to your customers, not wait for them to visit
✤ Offer specials, news on products and services
Wednesday, May 26, 2010
Social Media
✤ Connect with your core audience
✤ More active connections
✤ Yelp, Google Reviews
✤ Twitter, Facebook, LinkedIn
✤ Be yourself, mix of personal and business. Share ideas.
Wednesday, May 26, 2010
Do you have a web presence?
✤ How are you going to start getting noticed?
✤ How are you going to keep your audience engaged?
✤ How can you adapt to these changes?
http://www.flickr.com/photos/darkmavis/
Wednesday, May 26, 2010
Be social, stay flexible, say something online✤ Dan Moriarty,
Web Design and Development
✤ http://www.danmoriarty.comwww.linkedin.com/in/danmoriarty@minneapolisdan
Wednesday, May 26, 2010