Web Design Principles

SimplicityLots of white space, and one common purpose, search.

EmphasisSimple design with dynamic colors.

VarietyA combination of different sizes and colors.

RhythmThe color red captures attention and moves the eye through the page.

BalanceSame shapes but different sizes.

Scale/ProportionBig picture, and small log in boxes.

UnityAll the boxes on the website are all the same sizes.