Website Creation

Created the original Twin Bridges website and transitioned the membership away from quarterly printed newsletters, which made current information available all of the time and also reduced club costs. Determined the site architecture, created all content, and managed all domain name, url and email forwarding.

• Architecture • Design • Content Management • Branding • B2C

darrelROGERS

e-Mail Marketing

Initiated and developed the e-mail marketing tool. Informed membership of the newest programs and information available to them on the website and expanded the organizations database with up-to-date, targeted e-mail addresses.

• e-Mail Marketing • Design • Content Management • Customer Acquisition • Branding • B2C

darrelROGERS

Banner Design

Designed compelling banners and placed strategically on the website, which provided direct links to targeted information we wanted the membership to view.

• Design • Content Management • Branding • B2C

darrelROGERS

Image Management

Managed the acquisition and storage of studio and vendor photography, the creation of all missing images through color correction and ensured accurate images were available for every option on the website.

• Digital Asset Management • Color Retouch • Content Management • B2C

darrelROGERS

Content Creation

Managed copy creation, proofing and editing, which guaranteed all promotion, category and product detail page copy were written within brand and optimized for search engine performance.

• Content Management • Branding • B2C

darrelROGERS

Issue Resolution

Point person for all customer-facing issues. Collaborated extensively with IT, Merchandising, Marketing, Creative Services, Inventory Control, Quality Assurance and Customer Service, which ensured the accuracy of all item detail page elements and website functionality.

• Content Management • Digital Asset Management • Usability • Customer Service • B2C

darrelROGERS

Usability

Involved in all a/b and multi-variable testing and received Omniture and Google analytic results. Assisted in the implementation of Foresee Survey, Certona May We Also Suggest, Product Comparison and other functionality and architecture enhancements, which improved the customer experience.

• Usability • Architecture • Customer Service • B2C

darrelROGERS

Zoom Functionality

Developed and implemented the Zoom functionality for rugs into our site, which empowered the customer to make a more informed purchasing decision by providing them much more detail of the rug’s construction and texture.

• Usability • Architecture • Customer Service • B2C

darrelROGERS

e-Catalog Functionality

Designed and integrated the e-Catalog for the website, which offered a new way for customers to shop and provided an additional tool to engage customers through social media channels.

• Usability • Architecture • Customer Service • B2C

darrelROGERS