Web Analytics: An Intuitive, Legal-Specific Analytics Solution

From Reporting to Insights and Action Web Analytics: An Intuitive, Legal-Specific Analytics Solution June 2012

Hubbard One Web Analytics

• Focus on Legal Industry

• Specific to your law firm site taxonomy

• Delivers web analysis vs. web reporting

• Produces insights that are actionable

• Intuitive navigation and reporting

• Backed by legal web space thought leaders



“ is a legal industry specific solution

that collects, measures, analyzes and

reports internet data thru a highly

customized reporting tool and assists

law firms meet their business

development goals thru actionable

insights”


Hubbard One Web Analytics Reporting Tool

(Preview)


Hubbard One Web Analytics • Standard Dashboards



• Most use general reports with

views & visits

• Reports gathered monthly or

quarterly

• Most of it is ignored by

stakeholders

• Few can point to specific

actions resulting from what

they learned in web metrics

reports

Hubbard One Web Analytics Standard Reporting

• Activity – Visits, Unique & Repeat Visits

• Behavior – Bounce rate, Pageviews, Avg. time on Page

• Outcome - Per Visit Goal value

Metrics on your report should give you clear understanding of your performance in

these three areas: Activity, Behavior, and Outcomes.

Activity Behavior Outcome


Reports that look beyond the obvious!

Unless the content on your

site changes every day, it is

quite unlikely that your Top

25 of anything changes all

that much.


Engagement • How does content perform comparatively?

• Which content keeps visitor attention?

• How does supportive content like video or

downloadable materials affect visitor behavior?

Content Use • Which content fulfills the visitor’s goals?

• Do visitors explore other areas of content?

• Which content is printed or downloaded by visitors?

Authority • How often do people return to the site?

• Which content is shared on social networks?

• Is your thought leadership picked up by outside

sources?


• Standard Content & Page Reporting


• What type of content do visitors value the most?


• Which Content is most engaging?


• Which Content is most engaging?


Hubbard One Web Analytics • What type of content do visitors value the most?

Hubbard One Web Analytics • Are my offsite efforts helping bring traffic to my services pages?


• What areas of our site saw the most growth and decline?

Hubbard One Web Analytics • Is the home page driving traffic to the areas of focus?

Hubbard One Web Analytics • What is our share of search?

• Are our social media efforts working for us?


BRINGING IT TOGETHER



Hubbard One Web Analytics Web Analytics Market Research – Sloan Review

Hubbard One brings it all together

Highly customized

Client & legal specific

reporting

Data prioritized with

context

Pre-defined KPIs

Clear and intuitive

Intuitive reporting

Provide templated

reporting service

Insights

Analysis

Consulting

Business objective

specific customizations

Training

Support

Hubbard One Web Analytics Solution

Q & A

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Technology

Web Analytics: An Intuitive, Legal-Specific Analytics Solution