Web 3.0: The Upcoming Revolution

Nitin Godawat Nov 2009COO, DeciDyn

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Web 1.0

World Wide Web is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks.

- Wikipedia

Microsoft Site in 1999

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Web 2.0"Web 2.0" is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered designand collaboration on the World Wide Web.

- Wikipedia

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Web 2.0"Web 2.0" is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered designand collaboration on the World Wide Web.

- Wikipedia

• The ability for visitors to post product reviews

• Using Web pages to link people to other users

• Fast and efficient ways to share content

• New ways to get information and receive notifications

• Expanding access to the Internet beyond the computer

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Web 3.0Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users.

- Scientific American

So what does it mean?User Experience

Personalized for the Individual and the Context

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Web 3.0Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users.

- Scientific American

So what does it mean?User Experience

Technology Choice

Connecting and exchanging data from various machines

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Web 3.0Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users.

- Scientific American

So what does it mean?User Experience

Technology Choice

Rich Internet ApplicationsDevice Independent

Whether Online or Offline

Activate home heating systemOpen the garage doorTurn off the security alarmStart the oven.

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Web 3.0Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users.

- Scientific American

So what does it mean?User Experience

Technology Choice

Rich Internet Applications

Blended Content/Data

Sound

Image

New ways of integrating and combing data to achieve information and insights never before possible

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Web Revolution

Web 1.0 Web 2.0 Web 3.0

Push (one way, static) Share (two way, user-generated)

Real-time (co-creative web)

Dial-up Broadband (~ 1 mbps) Broadband (~ 10 mbps)

Online Online/Offline/Sync The Cloud

Textual Visual Multi-dimensional

Personal Social Immersive, Intelligent

Web Pages Blogs, Wikis, RSS, Mash-ups

Online Apps, Ontologies, Semantic Systems

Information Pages Product Reviews Sentiment Analysis

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Efforts Towards Web 3.0

Initiative 1

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LOD Datasets (as of May 2007)

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LOD Datasets (as of Sep 2008)

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LOD Datasets (as of Mar 2009)

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LOD Datasets (as of Jul 2009)

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How Is It Going To Be Used?

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Search Engines

Linked DataMashups

Linked DataBrowsers

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Highlights of This Initiative• DBpedia data set can be accessed online via a SPARQL query endpoint and as Linked

Data

• All concepts are identified using Uniform Resource Identifier references. URI is a compact

string of characters used to identify or name a resource.

• The DBpedia.org project uses the Resource Description Framework (RDF) as a flexible

data model for representing extracted information and for publishing it on the Web.

• SPARQL is a query language for RDF. It can be used to express queries across diverse

data sources, whether the data is stored natively as RDF or viewed as RDF via

middleware

• Linked Data on the Web can be accessed using Semantic Web browsers, just as the

traditional Web of documents is accessed using HTML browsers.

• Semantic Web browsers enable users to navigate between different data sources

by following RDF links.

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Efforts Towards Web 3.0

Initiative 2: Video On The Web

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Video On The Web

Can I click on RBS and find out about the sponsorship deal?

Can I get all images having Tendulkar with

Airtel logo in the background?

Copy first 5 seconds of this video clips and

send to my friend

This Involves Identification and Linking of Media Fragments

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Efforts Towards Web 3.0

Initiative 3: Geo-location on the Mobile Web• Ability for mobile devices to identify their geo-location. • Offers specific to that geo-location.

Hello,

Buy from a catalogue of 1,000,000 and more products.

Deliver in 24 Hrs to your door steps.

We offer goods at below market prices. Rush to our nearest store before stocks up.

Dear John,

Exclusive Offer Just For You.

Polo T’s – 20% Off & Free Polo cap

Levi’s – Buy 1 Get 1 Free on Selected Outfits & Accessories

Nike – 30% off on athletic Shoes

FavCart 9490345875, Oct-16

ChoiceMart 9731755585, Oct-16

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Thank You

Do visit www.decidyn.com for more details or write to me at nitin.godawat@decidyn.com.