MEDINS International Seminar Evora, 22 June 2007 1

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

Web 2.0:Web 2.0:How EmergingHow Emerging

Non-Institutions Non-Institutions Organize KnowledgeOrganize Knowledge

Jesse MarshAtelier Studio Associato

jesse@atelier.it

BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THEEUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”

MEDINS International Seminar Evora, 22 June 2007 2

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

Web 2.0Web 2.0

• Tom O’Reilly and others, 2003“Design Patterns and Business Models fo the Next Generation of Software”, 2005

• “Web as Platform” vs PC Applications• Open Source model, focus is on service• Trusts users for co-creation of added

value• Harnesses collective intelligence• Lightweight: the continuous prototype• “Social Software”, “User-generated

Content”

MEDINS International Seminar Evora, 22 June 2007 3

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

Meme MapMeme Map

MEDINS International Seminar Evora, 22 June 2007 4

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

ExamplesExamples

• Google

• Blogsphere

• Napster & surviving P2P

• Amazon

• eBay

• Wikipedia

• Flickr, Delicious

• Second World

MEDINS International Seminar Evora, 22 June 2007 5

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

ToolsTools

TAGS

WIKI

RSS

CREATIVECOMMONS

MEDINS International Seminar Evora, 22 June 2007 6

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

The Long TailThe Long Tail

MEDINS International Seminar Evora, 22 June 2007 7

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

A MAP OF THE INTERNET

Knowledge StructuresKnowledge Structures

A TAXONOMY

MEDINS International Seminar Evora, 22 June 2007 8

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

Knowledge AssetsKnowledge Assets

NUANCED FORMS OF KNOWLEDGEMax H. Boisot, “Knowledge Assets”

SOCIALLY RICH TRANSACTIONSIstanbul Café Scene (Magic Lantern Slide)

MEDINS International Seminar Evora, 22 June 2007 9

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

Learning NetworksLearning Networks

NETWORKORIENTATION

TYPE OFKNOWLEDGE

FAMILY /SOCIAL BUSINESS

TACIT

CODIFIED

HIGHDENSITY

WEAKTIES

LOWDENSITY

STRONGTIES

FamilyCultural

EthnicComunity

Peer

Learning/supportTerritorial District

Organisational

Industrial District

Supply chain

Social inclusion

Learning regionsCommunities

of Practice

Learning organisations

BROADBAND IMPACT ON NETWORK TYPOLOGIESIST “NEWTIME” PROJECT

MEDINS International Seminar Evora, 22 June 2007 10

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

Cultural CapitalCultural Capital

INFORMATIONSOCIETY

CULTURALDIVERSITY

THREAT OPPORTUNITY

ASSET

OBSTACLE

DEFENSIVEENTRENCHMENT

NETWORKEDINTERCULTURALITY

COMPLIANTHOMOGENEITY

SUBTLEDIFFERENTIATION

INFORMATIONSOCIETY

CULTURALDIVERSITY

THREAT OPPORTUNITY

ASSET

OBSTACLE

DEFENSIVEENTRENCHMENT

NETWORKEDINTERCULTURALITY

COMPLIANTHOMOGENEITY

SUBTLEDIFFERENTIATION

INFORMATIONSOCIETY

CULTURALDIVERSITY

THREAT OPPORTUNITY

ASSET

OBSTACLE

DEFENSIVEENTRENCHMENT

NETWORKEDINTERCULTURALITY

COMPLIANTHOMOGENEITY

SUBTLEDIFFERENTIATION

RESEARCH PROJECT FOR STOA-EUROPEAN PARLAMENT

MEDINS International Seminar Evora, 22 June 2007 11

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

BarbariansBarbarians

• Due to a specific technological innovation, a group generally aligned to the imperial cultural model gains access to a gesture previously precluded, takes it to a new level of spectacularity and thus gains an enormous business success.

• In Google, knowledge is valued according to its ability to enter into sequence with other knowledge

• Goodbye depth, fatigue, soul, originalsALESSANDRO BARICCO, I BARBARI, FANDANGO 2006

MEDINS International Seminar Evora, 22 June 2007 12

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

A True StoryA True Story

• 2002: UNESCO names the Val di Noto a World Heritage Site

• 2004: the Sicilian Region issues a permit for exploratory oil drilling

• Citizen protests and UNESCO threats to no avail

• 7 June 2007: Andrea Camilleri writes an open letter to “La Repubblica”

• In one week, 80.000 petition signatures• 16 June 2007: the drilling company

renounces on protected areas

MEDINS International Seminar Evora, 22 June 2007 13

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

QuestionsQuestions

• Aren’t Public Institutions already facing the Barbarians?

• Does cultural heritage gain value as a function of the number of cultures?

• Where is immaterial heritage to be found if not in multiple memories?

• Opening up the archives: a new value proposition on the long tail?

• Web 2.0: from new Business Models to new models of Public Service?

MEDINS International Seminar Evora, 22 June 2007 14

Web 2.0:How Emerging Non-Institutions Organize Knowledge

COMUNE DIBAGHERIA

M E D I N SIDENTITY IS FUTURE

THE MEDITERRANEAN INTANGIBLE SPACE

/\/\/\/\/\/\

MULTIMEDIAMEDINS

BAGHERIA

ConclusionsConclusions

FROM THE FIRST GOOGLE IMAGE SEARCH PAGE ON “PIZZA”