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Presentation delivered for the Texas State Certified Public Manager (CPM) Program in Levelland, TX in June 2009. Similar to other presentations here, but includes some Texas-specific examples of social media being used by government.
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By:Andrew Krzmarzick,
Senior Project CoordinatorGraduate School, USDA
For:Texas State CPM Program
Levelland, TXJune19, 2009
*There’s nothing to fear…so be courageous!
It’s a mystery to me
Dippin’ my toes…
Active personally
Active professionally
Avid fan / Activist
Source: Flickr - Khalid Almasoud's Photostream
Brainstorming/Application
Veterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.
Web 2.0 Users?
How about “Generation C” ?
“…an avalanche of consumer generated ‘content’…” Two drivers:
(1) Our creative urges
(2) Content-creating tools
- Trendwatching.com, Feb 2004
Generation CBy Dan Pankraz
Source: Flickr – lyzadanger’s photostream
Someone of ANY age who is actively using social media
and engages others on the Internet with a "2.0" mindset: creative, collaborative
and community-oriented.
Generations Explained
Generation Name* Birth Years, Ages in 2009 % of total adult population
% of internet-using population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
58%
1.0
2.0
Users age 18-24 = 10.6%
Users age 35-54 grew 276%, 18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
“Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories.
In many ways, the Internet more resembles an ancient bazaar…”
“Webolution”
Reversal of Industrial
Revolution?
50% of U.S. Teleworking
by 2015?
Collaboration + Interaction = Web 2.0
“With the new, function-rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.”
-Anthony WilliamsCo-Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.
1. Why? Tie to mission, goals, objectives, needs, gaps.
• Transparency
• Accountability
• Participation
• Recruitment
• Retention
• Efficiency
• Communication
MillennialsGen X
Boomers
1. Why?
What is a Blog?
a. an online journal or diaryb. a “time bandit” that thwarts
my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi movie
Which of the following have a Blog?
a) Environmental Protection Agency
b) Transportation Security Agency
c) Los Angeles Fire Department
d) City of LaSalle, IL
e) State of Massachusetts
f) All of the Above
Transforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
50 Federal blogs…and counting
Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!
http://generationshift.blogspot.com
What has your Cell Phone taught you lately?
“Most cell phones today have more computing power
than was available to NASA during the
Apollo space program…”- Wes Ferguson, Author of
Moving at the Speed of Creativity
• Audio Books• Podcast Briefs (i.e. Guide by Cell)• Text Message Tips• Entire Classes????
According to figures from Eurostat:*
• Tops in Europe is Luxembourg with 158 mobile subscriptions per 100 people, closely followed by Lithuania and Italy.
•
In Hong Kong the penetration rate reached 139.8% of the population in July 2007.
• Over 50 countries have mobile phone subscription penetration rates higher than that of the population and the Western European average penetration rate was 110% in 2007.
• U.S. currently has one of the lowest rates of mobile phone penetrations in the industrialised world at 85%.
http://en.wikipedia.org/wiki/Mobile_phone
Q. What’s the difference between a podcast and a vodcast?
A. Podcast = AudioVodcast = Video
Downloadable
Transforming Government
Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
What does RSS stand for?
a)Like K.I.S.S., only R.S.S.b)Rhapsodically Syncopated Soundc)Really Simple Syndicationd)None of the above
Who in this room has the most connections/friends on:
NOTJUSTFOR
KIDS!!!
Transforming Government
Steve ResslerFounder, GovLoop.com
Business Problem:Millions of government employees working on similar issues but no safe place to connect and share best practices
Solution: GovLoop.com - Social Network for Government Community
Identify/Empower Early Adopters Market where People Are
o Twitter, LinkedIn, Facebook, etc
Nearly 12,000 members CTO, CIO, Politicians, Professors, and
Innovative Minds across F/S/L/I Over 1,000 blogs, 350 discussions, 300
groups, 100 events, 3,300 photos, and 200 videos
Transforming GS?
Mission:
To connect millions of public sector professionals with their colleagues, government partners and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives.
is for:
Government Professionals:• Current and former• Federal, mil., state & local • Nearing retirement• Changing jobs or locations• Working across agencies• In learning teams• Government agencies’
administrative personnel
Public Sector Partners:• Learning Organizations• Professional Organizations• Trade Unions• Special Interest Groups• Content Partners/Providers• Public Service
Organizations
Meet Jack Bauer
See Jacksignupfor
class
See Jacksnarl
atemail
for class
See Jack complete sign-upand gain access to:
• Class materials• Class discussion/forums• Teacher blog• Telework newsfeed• Events/calendar/announcements• Relevant other groups• Relevant other courses• Other class members and instructor
See Jacksmile
atanywhere,
anytimeextendedclassroom
Transforming Government?!
Why/How do you use
?
Transforming Government
Q. What’s the difference between a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction
What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above
Transforming Government
Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!
What’s the coolest name for an avatar in Second Life?a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio FizelmeisterSecond Life Avatar
Transforming Government
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. How? Decide which tools best meet goals.
3. What? Content is the key to success.
4. Who? Assign owner/contributors; define audience.
5. When? Create a schedule to implement and evaluate.
Blogs
eBooks
Mobile Phones
Podcasts
RSS
Social Bookmarking
Social Virtual Networking
Videos
Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis
What are your business needs?
How can you streamline processes?
How can you better engage citizens to gain their input?
How can you reach people “where they are”?
How can you to mitigate time and distance f0r teamwork?
• 3-D• Mobile• Aggregation
Courage!
Courage! Courage!
Courage!