Web 2.0 and the online conversation

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    30-Nov-2014

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This is a presentation I gave to my agency to keep us up to speed on the latest in online communication trends. It touches on Web 2.0 design and open source, but focuses mostly on the social web.

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<ul><li> 1. Web 2.0 Hosting the Conversation </li> <li> 2. The World in Which we Live The Consumer is in Control </li> <li> 3. Consumers have unlimited options </li> <li> 4. Consumers are avoiding advertising Pop-up Blocker </li> <li> 5. Some are revolting against it </li> <li> 6. Consumers are Online </li> <li> 7. </li> <li> 8. </li> <li> 9. Consumers are going to the web What are they finding? </li> <li> 10. Web 1.0 Company to Consumer: Shut up &amp; listen Consumer to company: Is anyone there? </li> <li> 11. Web 1.0 <ul><li>One-way communication </li></ul><ul><li>Pretty postcards </li></ul><ul><li>brochure-ware </li></ul><ul><li>Internet is just another channel </li></ul><ul><li>Corporate-speak </li></ul></li> <li> 12. Web 1.0 <ul><li>People want human interaction </li></ul><ul><li>The Internet is NOT just another channel for broadcasting </li></ul><ul><li>The conversation went elsewhere </li></ul></li> <li> 13. If Web 1.0 is dead what is Web 2.0? </li> <li> 14. Web 2.0 three facets <ul><li>Design </li></ul><ul><li>Open source </li></ul><ul><li>Communications </li></ul></li> <li> 15. Web 2.0 Design Customers want a rich user experience </li> <li> 16. MINIUSA.com </li> <li> 17. comeclean.com </li> <li> 18. nike.com/nikeplus </li> <li> 19. Web 2.0 Open Source If you want to get, you gotta give </li> <li> 20. aws.amazon.com </li> <li> 21. code.google.com </li> <li> 22. RSS </li> <li> 23. </li> <li> 24. </li> <li> 25. Web 2.0 Communication Who will host the conversation? </li> <li> 26. Markets are Conversations <ul><li>Companies must: </li></ul><ul><li>Pay attention </li></ul><ul><li>Participate </li></ul></li> <li> 27. Who do consumers trust? <ul><li>CEO or Secretary? </li></ul><ul><li>Marketing or peer? </li></ul><ul><li> a person like me </li></ul><ul><li>i.e. other consumers </li></ul></li> <li> 28. Social Media put Consumers in Control of the conversation Every consumer is </li> <li> 29. a publisher </li> <li> 30. a DJ </li> <li> 31. an expert </li> <li> 32. a broadcaster </li> <li> 33. an editor </li> <li> 34. a network </li> <li> 35. a critic </li> <li> 36. syndicated </li> <li> 37. <ul><li>If institutions want to participate in this conversation, they must acknowledge and facilitate consumer control. </li></ul></li> <li> 38. Changing MSM The mainstream media are opening their sites to citizen journalism </li> <li> 39. ushare.keloland.com/ushare </li> <li> 40. </li> <li> 41. Changing Companies Companies are creating what are essentially online databases that capture user generated content </li> <li> 42. amazon.com </li> <li> 43. ebay.com </li> <li> 44. musicdownloads.walmart.com </li> <li> 45. </li> <li> 46. Thank You <ul><li>Nathan Schock </li></ul><ul><li>Director of Public Relations </li></ul><ul><li>Breukelman Kubista Group </li></ul><ul><li>freshglue.com </li></ul><ul><li>myspace.com/nschock </li></ul><ul><li>linkedin.com/in/nschock </li></ul><ul><li>AIM: natjoschock </li></ul><ul><li>Skype: nathanschock </li></ul></li> <li> 47. References <ul><li>Slide #4: tivo.com, toolbar.google.com, xmradio.com, donotcall.gov </li></ul><ul><li>Slide #5: adbusters.org, nologo.org. Hat tip to Piers Fawkes, PSFK ( www.psfk.com/branded_utility_psfk_13nov06.pdf ) </li></ul><ul><li>Slide #6: Pew Internet &amp; the American Life Project ( www.pewinternet.org/trends/Internet_Adoption_4.26.06.pdf ) </li></ul><ul><li>Slide # 7, 8: Morgan Stanley, Mary Meeker &amp; David Joseph ( www.morganstanley.com/institutional/techresearch/pdfs/Webtwopto2006.pdf ) </li></ul><ul><li>Slide #16: MINIUSA.com. Hat tip to David Armano, Logic + Emotion, and Kevin Mullet, Macromedia Experience Design Team, The Essence of Effective Rich Internet Applications ( http:// darmano.typepad.com/for_blog/essence_of_ria.pdf ). </li></ul><ul><li>Slide #17: comeclean.com </li></ul><ul><li>Slide #18: nike.com/nikeplus </li></ul><ul><li>Slide #20: aws.amazon.com </li></ul><ul><li>Slide #21: code.google.com </li></ul><ul><li>Slide #22: feedicons.com </li></ul><ul><li>Slide #23: bloglines.com </li></ul><ul><li>Slide #24: my.yahoo.com </li></ul></li> <li> 48. References <ul><li>Slide #26: Cluetrain Manifesto (cluetrain.com) </li></ul><ul><li>Slide #27: Edelman 2006 Annual Trust Barometer ( edelman.com/image/insights/content/FullSupplement_final.pdf ). </li></ul><ul><li>Slide #29: blogger.com, typepad.com, wordpress.org, spaces.live.com </li></ul><ul><li>Slide #30: podcast.net, apple.com/itunes, music.podshow.com, apple.com/ipod </li></ul><ul><li>Slide #31: wikipedia.org </li></ul><ul><li>Slide #32: youtube.com </li></ul><ul><li>Slide #33: digg.com </li></ul><ul><li>Slide #34: myspace.com/nschock </li></ul><ul><li>Slide #35, 42: amazon.com </li></ul><ul><li>Slide #39: ushare/keloland.com/ushare </li></ul><ul><li>Slide #40: argusleader.com/apps/pbcs.dll/section?Category =COMMUNITYPUB </li></ul><ul><li>Slide #43: ebay.com </li></ul><ul><li>Slide #44: musicdownloads.walmart.com </li></ul><ul><li>Slide #45: music.yahoo.com </li></ul></li> </ul>