vizred.com

Digital Marketing Web Development

& Security

vizred.com

Essential WordPress

Plugins

SEO Post Editor Security Speed Social Sharing

vizred.com

Two of the best features of WordPress are the number

of plugins available to extend it and the ease with which

plugins can be installed from the WordPress dashboard.

To install plugins:

Go to Plugins > Add New

Enter a plugin name or a keyword for the desired feature

Look through the plugins in the returned list

Click “Install” for the plugin you want then “Activate” it

All plugins discussed in this presentation can be installed this way.

Plugin Installation

vizred.com

vizred.com

Security

All Websites are vulnerable to hacking.

The popularity of WordPress with bloggers,

marketers and web developers makes it a prime

target for hackers.

vizred.com

The easiest defence against malicious bots and

hackers is to install a few plugins:

Simplest Defense

Better WordPress Security

WordPress File Monitor Plus

WordPress Firewall 2

BulletProof Security

WP Database Backup

vizred.com

Security Plugins

Help protect WordPress against known vulnerabilities.

There is no one-size-fits-all option of the WordPress

security plugins.

The 5 plugins shown here will secure any site

against most hackers, malicious bots and malicious

scripts but not one of them is sufficient by itself and

most provide overlapping security measures.

vizred.com

One: Better WordPress Security

Protects against brute force attacks

Protects against automated attacks on scripts within

plugins and themes in the wp-content directory

Hides the Admin, Login and Register scripts

Protects against SQL and RFI attacks

Better WP Security:

http://wordpress.org/extend/plugins/better-wp-security/

Protects WordPress in 21 different ways.

vizred.com

vizred.com

Two: WordPress File Monitor Plus

Detects changes by time-stamp, file hash and file size

Emails site admin when files are changed

Makes it hard for hackers to install & change files

without site admin knowing about it

Makes it easier to clean compromised sites

WordPress File Monitor Plus:

http://wordpress.org/extend/plugins/wordpress-file-monitor-plus/

Monitors for new, edited and deleted files

vizred.com

Three: WP DB Backup

Hackers can use SQL injection attacks to destroy

unprotected databases

WP Database Backup emails a copy of your core

WP database files to you at regularly scheduled intervals

Should your database ever be compromised,

you can use this plugin to restore a healthy version of it

WP Database Backup:

http://wordpress.org/extend/plugins/wp-db-backup/

Saves database snapshots in case of hacking

vizred.com

WP DB Backup

vizred.com

Four: WordPress Firewall 2

Blocks directory traversals

Blocks suspicious SQL queries

Blocks WordPress specific terms in application

parameters

Blocks executable scripts from being uploaded

Has a downside: must be disabled when some

plugins are being configured

WordPress Firewall 2:

http://wordpress.org/extend/plugins/wordpress-firewall-2/

Blocks malicious application parameters &

executable file uploads

vizred.com

vizred.com

Five: Bulletproof Security

Protects against XSS, RFI, CRLF, CSRF, Base64,

Code Injection and SQL Injection hacking attempts

The pro version locks down wp-config.php,

bb-config.php, php.ini, php5.ini, install.php and

readme.html

BulletProof Security:

http://wordpress.org/extend/plugins/bulletproof-security/

An almost complete security plugin

vizred.com

Post Editor

WordPress uses the excellent TinyMCE visual editor

to make blogging and content creation easy for

non technical people but the WordPress TinyMCE

editor is a poor reflection of the full flavored product.

vizred.com

TinyMCE Advanced

Drag'n'drop management of TinyMCE plugins

Table management

Font style and size management

Control over what is and is not taking space

in your post editor screen

Advanced bullets and numbering options

TinyMCE Advanced:

http://wordpress.org/extend/plugins/tinymce-advanced/

Is an easy to configure TinyMCE plugin manager

vizred.com

TinyMCE Editor Settings

vizred.com

Default TinyMCE Editor

TinyMCE Advanced Editor

vizred.com

Even More TinyMCE Editor Plugins

There are plugins for adding buttons for code highlighting,

plugins for adding Skype buttons, plugins for adding

pre tag and span tag buttons to the visual editor.

Need more emoticons? There are plugins for that too.

TinyMCE Advanced not doing it for you?

Try Ultimate TinyMCE instead.

There are more plugins for TinyMCE than you might

ever envision.

vizred.com

Contact Form 7

http://wordpress.org/extend/plugins/contact-form-7/

vizred.com

Insert Short Code In HTML On Your Contact Page

vizred.com

Speed

Search engines value quick loading pages as much

as surfers insist on quick loading pages.

You need to keep your site fast loading or you will

lose visitors and search engine placement.

vizred.com

What slows a site down?

Scripts like plugins and and media players

Too many images and videos

Themes burdened with lots of scripts

Off-site scripts that struggle to load

Poor server management

Heavy site traffic

Lots of other factors too

Not all factors that affect site speed can be controlled

but some plugins help lower page-load times.

vizred.com

Quick Cache

Decreases page load time by caching the static

content of a page in a static HTML file

Reduces database requests so lowers server load

Can make a page load in a fraction of a second

instead of within a couple of seconds

Quick Cache:

http://wordpress.org/extend/plugins/quick-cache/

A working, plug and play caching plugin

vizred.com

vizred.com

WP JQuery CDN

By preventing WordPress loading jQuery when it is

already loaded by the theme

By loading a smaller jQuery Script in place of the

default WordPress jQuery script

WP jQuery CDN:

http://wordpress.org/extend/plugins/wp-jquery-cdn/

Gives control over the JQuery version loaded by WordPress

jQuery is a Javascript library used to add gloss to

websites with CSS manipulation, effects & animations,

easy DOM selection and Ajax. WP jQuery CDN can

make your site faster:

vizred.com

vizred.com

Social Sharing

Help visitors repay your hard work by making it easy

for them to share your content with friends.

Doing this also increases page authority with search

engines that monitor social bookmarking and keeps

pages visible as visitors make your content viral.

vizred.com

Sociable

Can insert buttons above content

Can insert buttons below content

Can insert floating skyscraper of sharing buttons

Stylish

Easy to configure

Sociable:

http://wordpress.org/extend/plugins/sociable/

Adds social bookmarking and sharing buttons

vizred.com

vizred.com

SEO

Most of your traffic will come from search engines

A default WordPress installation does not produce

search engine optimized content

SEO Plugins are essential for any WordPress site

vizred.com

What Is SEO?

Writing content that search engines recognize as

fulfilling search requests

Targeting keywords and phrases that real people

will search for when looking for content like yours

Using title tags, description tags and URLs that show

in search results to tell searcher's your content meets

their needs

Pinging search engines to advertise new content

Search Engine Optimization

A few plugins will help improve your site's SEO

vizred.com

SEO Ultimate

Change the title tag of any post, page or category

Change the description metatag

Control areas that search engines index with robots.txt

Set noindex and nofollow attributes for any page, post

or category

SEO Ultimate:

http://wordpress.org/extend/plugins/seo-ultimate/

Provides easy control over content metatags

vizred.com

SEO Ultimate Configuration Panel

vizred.com

BWP Google XML Sitemaps

Search engines follow links to find pages

An unlinked “orphaned” page is invisible to

search engines

BWP Google XML Sitemaps creates an index

of all site content to create a map of your site which

it lists in robots.txt

Register your sitemap as sitemap.xml with

Webmaster Tools in Google and Bing

BWP Google XML Sitemaps:

http://wordpress.org/extend/plugins/bwp-google-xml-sitemaps/

Sitemaps help search engines index pages

vizred.com

Sitemap Index

vizred.com

Page Index

vizred.com

cbNet Ping Optimizer

WordPress pings search engines & aggregators

to tell them when you publish & update content

Search engines and content aggregators like to be

pinged but not too frequently

Pinging too frequently causes search engines

and aggregators to block a site's pings

cbNet Ping Optimizer limits WordPress to pinging

on content creation not content updates.

cbNet Ping Optimizer:

http://wordpress.org/extend/plugins/cbnet-ping-optimizer/

Prevents over-pinging

vizred.com

vizred.com

FD Feedburner

Redirects post and comment (optional) feeds to

Feedburner

Feedburner is Google's RSS feed syndication service

Feedburner pings RSS aggregators which assists the

spread of your content around the Net

FD Feedburner:

http://wordpress.org/extend/plugins/feedburner-plugin/

Redirects the WordPress RSS feed

vizred.com

vizred.com

Bonus Plugins

The next few plugins increase user engagement,

make content easier to navigate and make it easy to

monitor visitors and the journey each takes around

your site.

vizred.com

Disqus and Livefyre

Both Disqus and Livefyre use external authentication

for logging in. This means site registration can be

disabled to improve site security

Livefyre commenting works with realtime comment

thread updating so no page reloads required

Disqus allows <code> and <pre> tags.

Disqus:

http://wordpress.org/extend/plugins/disqus-comment-system/

LiveFyre

http://wordpress.org/extend/plugins/livefyre-comments/

Entice visitors to comment and share on Facebook & Twitter

vizred.com

Disqus Comment Form

vizred.com

Livefyre comment Form

vizred.com

Table of Contents Plus

Makes page content easier to navigate

Uses heading tags like h2 and h3 to create

a content table for a page

Encourages proper use of heading tags

to structure content for surfers and SEO

Table of Contents Plus:

http://wordpress.org/extend/plugins/table-of-contents-plus/

Adds an content index to every page

vizred.com

Table of Contents Plus

vizred.com

Jetpack and StatPress Visitors

WordPress.com Stats is the Jetpack plugin that

provides basic visitor statistics such as number

of visitors, keywords and phrases used to find a

page and post/page views

StatPress Visitors tracks visitor IPs, time on site,

internal and external click-throughs and country

of origin

Jetpack:

http://wordpress.org/extend/plugins/jetpack/

StatPress Visitors:

http://wordpress.org/extend/plugins/statpress-visitors/

Jetpack for WordPress Stats and StatPress Visitors

for complete visitor tracking

vizred.com

wordpress.com stats - Jetpack

vizred.com

Google Analyticator

Adds Google Analytics tracking code

Easy site authentication with Google Analytics

Admin and other user levels can be left untracked

Downloadable file extensions can be tracked

Google Analyticator:

http://wordpress.org/extend/plugins/google-analyticator/

Another statistics plugin

vizred.com

vizred.com

Those Plugins Again

Better WordPress Security

WordPress File Monitor Plus

WP DB Backup

WordPress Firewall 2

Bulletproof Security

TinyMCE Advanced

WP JQuery CDN

Sociable

Contact Form 7

SEO Ultimate

BWP Google XML Sitemaps

cbNet Ping Optimizer

FD Feedburner

Disqus and Livefyre

Table of Contents Plus

Jetpack and StatPress Visitors

Google Analyticator

vizred.com

Facebook Page Like Widget

vizred.com

http://developers.facebook.com/docs/reference/plugins/like-box/

vizred.com

Get Code

vizred.com

Click “ Add Text” In Widgets Section

vizred.com

Insert Code In Text Widget On Your Blog

vizred.com

Twitter Widget

vizred.com

Log in to Twitter.com & Click on “Resources”

vizred.com

Select “Widgets”

vizred.com

vizred.com

<A HREF="http://www.domain.com"><IMG SRC="http://i1131.photobucket.com/albums/m560.jpg" width="255px"></A><BR> <!-- <IMG SRC="http://i1131.photobucket.com/albums/m560/.jpg width="255px"> -->

Inserting Images On A Widget

A HREF: Where to link the image SRC: Where the image is hosted

vizred.com

Contact

Blanca Stella Mejia blanca@vizred.com

Lee Hodson

leehodson@vizred.com

305.710.1311

Presentation at:

http://bit.ly/pluginsandwidgets