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WOMEN’S COUNCIL OF REALTORS JUNE 3, 2009 SOCIAL MEDIA MARKETING

WCR - Social Media Marketing Presentation

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Women\'s Counsel of Realtors - St Louis Chapter - Technology Panel - Presented June 4, 2009

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Page 1: WCR - Social Media Marketing Presentation

WOMEN’S COUNCIL OF REALTORSJUNE 3, 2009

SOCIAL MEDIA MARKETING

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NEED ASSISTANCE – SOCIAL NETWORKING?

Contact: Ryan Shaughnessy/PREA Signature Realty

Direct: 314-971-4381.E-Mail: [email protected]

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STOP TAKING NOTES

HANDOUTS AVAILABLE GO TO TECHNOLOGY TOOLBOX –

WWW.PREASIGNATUREREALTY.COM SEND E-MAIL TO:

[email protected]

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SOCIAL NETWORKING STATISTICS

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SOCIAL NETWORKING STATISTICS

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SOCIAL NETWORKING SITES – MY BIG FOUR

Facebook.com LinkedIn.com

ActiveRain.comTwitter.com

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FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING

Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk)

Develop your Brand with Good Content. (Wholefoods)

Develop a Giving Strategy. (Zappos) Remember Social Networks are Social

First and Business Second. Always Focus on Keywords.

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FACEBOOK – SOCIAL FARM

Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc.

Listing Homes for Sale or for Rent

Upload Virtual Tours & Slide Shows

Use Updates to Broadcast Success Stories, Challenges, and More

Read Updates for Leads Publicize Events, New

Listings & Open Houses

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MARKETPLACE APPLICATION

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EVENTS

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STATUS UPDATES

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LINKEDIN – PROFESSIONAL FARM

Great tool for managing your professional or business network. Profile is set up as resume. Use as recruitment tool, tool to manage referrals, or lead generation tool.

  Groups – Participate

in Groups. Q&A – Ask

questions. Answer questions. Connect with other professionals.

SlideShare Box.net

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ONLINE RESUME

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RECOMMENDATIONS / TESTIMONIALS

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SLIDESHARE

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TWITTER – GEOGRAPHIC FARM

Good tool for introductions. 140 character messages.

Keys to Twitter success: (1) Brevity – 140 characters

or less. (2) Immediacy – Real Time

Information. (3) Versatility – Send

updates, links, request feedback, send photos with Twitpic.

(4) Wherever – texting or web browser.

Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide.

Tweets – Use to messages that suggest profession.

Links – Use links for real estate stories, market information, and other current information.

TwitPic – Use to publicize new listings.

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LEAD GENERATION

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INTRODUCTIONS

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BROADCAST NEWS

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ACTIVERAIN – REAL ESTATE INDUSTRY FARM

Largest online real estate community – 148,000 members. Great resource for practice, technology and other tips.

  Blogging SEO Developing National

Referral Network

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BLOG PLATFORM - INFORMATION

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LEAD GENERATION

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SEARCH ENGINE OPTIMIZATION

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START UP – SAME FOR ALL SOCIAL NETWORKS

Create a profile. Add original content. Adjust your privacy, communication and other

settings. Build your network – introductions and

invitations. Add recommendations and testimonials. Participate in groups, discussions, expert forums. Promote and syndicate targeted content. Focus on your keywords.

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SIMPLE SOCIAL NETWORKING RULES

Transparency Honesty Relevance Value Commitment

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EFFECTIVE SOCIAL MEDIA STRATEGIES Reference Selling – Use Testimonials/Ask for

Introductions. Advisory Board – Use to Seek Assistance or

Feedback. Agent Website – Use to Disseminate Information. Expert – Use to Establish Your Expertise. Agent Recruitment – Build Your Team. Warm Calling – Use to Research and Develop

Opportunities. Thought Leader – Use to Develop Business

Referrals.

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FINAL THOUGHTS

Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites.

Focus on new media. Text. Audio/Podcasts. Video. Focus on current events. Apply current event to

your industry, practice area, or local service area. Create good content – create the best, link to the

rest. Connect your social or online marketing to your

other marketing and advertising programs.

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RESOURCES & LINKS

RESOURCES:   Resources: LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029 Lafayette Report: http://activerain.com/blogs/gildedagesales Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/ TrainMe: http://trainme.activerain.com/   LINKS TO ME:   Social Networks: LinkedIn: http://www.linkedin.com/in/ryanshaughnessy Facebook:

http://www.facebook.com/people/Ryan-Shaughnessy/585083645 Twitter: PREASignature ActiveRain: http://activerain.com/gildedagesale

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TECH TOOL BOX – VISIT WWW.PREASIGNATUREREALTY.COM