WCIT 2014 Rohit Tandon - Big Data to Drive Business Results: HP HAVEn

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential.

Big Data to drive business results: HP HAVEnRohit Tandon, VP – Corporate Strategy

WW Head of HP Global Analytics

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

695,000 status updates

98,000+ tweets

698,445 Google searches

1,820TB of data created

11million instant messages

168 million+ emails sent

217 new mobile web users

Growing Internet of Things (IoT)

Pervasive

Connectivity

Explosion of

Information

Smart Device

Expansion

Every 60 seconds

2013

A new style of IT required for IoT solutions

By 2020

40 Trillion GB(2)

10 Million(3)

… for 8 Billion(4)

(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt

Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4)

http://en.wikipedia.org

We are in a new era of accelerated innovation

30 Billion(1)

DATA

Mobile Apps

Devices


Avoid the HiPPO - Highest Paid Person’s Opinion -

Trap


Business Intelligence evolution

Hindsight Insight Foresight

Dataunstructured; business & social

Process prediction and actionpatterns and trendswhat happened yesterday

People data scientistsoperations staffreport writers

Technology analytics databases

data warehouse, KPI

dashboards

prediction, optimization

& simulation systems

highly structured

Advanced Analytics Domain


Completing Analytical Vision

Data Volumes

Accura

cy a

nd I

nsig

ht

CRM ERP Data Warehouse Web Social Log Files Machine Data Semi-structured

Dark Data

Big DataTraditional

Enterprise Data

Unstructured


Legacy architectures were built for a different

world

Yesterday’s data warehouse and

analytic infrastructure

• Proprietary

• Expensive

• Centralized, monolithic

• Process laden

• Batch

• Summary

• Slow


Level 0No Big Data

Level 1Structured -

Internal

Level 2Structured –

Internal &

External


Internal &

External

Unstructured -

Internal


Internal &

External

Unstructured –

Internal &

External

Level 5Fully Optimized

Where are you on the Big Data continuum?

Solution Complexity

Big Data

is not

used

All data sources

are fully integrated

and optimized

Minimal use of

structured internal

data e.g., from

ERP, CRM

systems

Include use of

unstructured data,

e.g., text, graphic

Va

lue

/ B

en

efi

t

Data Types

Present Future

Supplement with

structured external

data, e.g., paid

subscriptions

Add use of external

unstructured data,

e.g., search, social

media

48%*

7%*

8%*

8%*

Source: Gartner Research Survey, March 2012

* Percentage of Gartner survey respondents who indicated high usage of that particular class of data

“Over 90% of executives

reported that in the next

three years their

organization plans to

incorporate unstructured

data into their enterprise

insights, processes, and

strategy.”Source: Coleman Parkes Survey, Nov.

2012


HAVEn – The Leading Big Data Platform

HAVEn

Social media IT/OT ImagesAudioVideoTransactional

dataMobile Search engineEmail Texts

Catalog massive

volumes of

distributed data

Hadoop/

HDFS

Process and

index all

information

Autonomy

IDOL

Analyze at

extreme scale

in real-time

Vertica

Collect & unify

machine data

Enterprise

Security

Powering

HP Software

+ your apps

nApps

Documents

hp.com/haven


Vertica 7.0 and Flex Zone

Blazing fast exploration & analysis of semi-structured + “dark” data

HAVE

n

IDOL 10.5 & IDOL

OnDemand

ArcSight ESM 6.5c

Accelerated queries uncover threats faster & native Hadoop analytics

HAVEn 2.0 - New advances to unlock Big Data

Integration packs

Powering the next generation of human information applications


HP apps built on HAVEn 2.0

Announcing: The HAVEn developer programhttp://dev.hp.com/haven

HP Operations Analytics HP Digital Marketing HubHP Service Anywhere

OpsAnalytics_DEMO01.mov

OpsAnalytics_DEMO01.mov

DMH_Demo_rev02.mov

DMH_Demo_rev02.mov

SAW_DEMO04.mov

SAW_DEMO04.mov


HP HAVEn services and infrastructure

solutions

*Based on large US bank customer success story

Enterprise Group & VerticaHP ConvergedSystem 300 for Vertica

• 70% lower cost *

• 50-1000x faster analytics

• Deploy in days vs months

Enterprise

Services

• Big data discoveryexperience

• Customer analyticsservices

• Foresight situationalawareness solution

• Interactive media command center

• Exploratory Info

Analytics

• HP IDOL Enterprise

& HP IDOL OnDemand

• Healthcare Analytics Platform

• eDiscovery in the Cloud

• Adaptive Backup & Recovery

Data Protection

• Digital Marketing Hub

HP Autonomy


HP HAVEn Business-driven Big Data use cases

• Fraud detection

• Anti-money

laundering

• Risk management

• Broadcast

monitoring

• Churn prevention

• Advertising

optimization

• Supply chain

optimization

• Defect tracking

• RFID Correlation

• Weather

forecasting

• Natural resource

exploration

• Drug development

• Scientific research

• Evidence-based

medicine

• Law enforcement

• Counter terrorism

• Traffic flow

optimization

• Marketing

effectiveness

• Brand awareness

and advocates

• Integrated

customer

experience

• Support analysis

• Demand-supply

planning

• Procurement

analytics

• Systemic fraud

models

• Compliance

and risk

• Workforce

optimization

• IT performance

management

• Social lead

generation

• Sales

optimization

Fu

nc

tio

nIn

du

str

y

Finance Telecom Manufacturing Energy HealthcareGovernment

Marketing Customer Supply chain Risk mgmt. HR, ITSales


BrandClout Analytics

Marketing spends are

going up but impact is

declining. Purchase

decision cycles are being

influenced by key

influencers and not brands.

Business Problem

Target influencers using

BrandClout:

• Identify influencers

relevant to the

product/solution

• Determine conversations

influencers are interested

in

• Engage with influencers

• Measure impact on

influence exerted by your

brand

Solution

Influencer Program

Solution Architecture

Outcome

• Reduced

spends on

outreach

• Magnified,

impactful

reach

• Scalable

platform for

advanced

social

analytics


Predicting Machine Failure

Efficient management

of machine, system and

sensor based

ecosystems

• Extract machine data

and customer ticket

data from the source

systems using HP’s Big

Data platform (HAVEn)

• Develop analytical

models using R-UDFs

on HP Vertica

• Present model

predictions and metrics

machine health via an

interactive dashboard

• Reduction in

service and

warranty

costs

• Improvement

in Total

Customer

Experience

• Improved up-

time and

better

efficiency

Business Problem

Customer Support

Digital press RDBMS

RDBMS

Analytics in

Vertica

• Vertica SQL

• UDFs in R

Dynamic,

user defined

visualizations

− Probability

of failure

− Time to

Failure

− Correlations

Analytics

Solution Architecture

Solution

Outcome


Imagine better

targeted marketing

Guess

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Imagine better products and services

NASCAR

AVIS



Imagine optimized

processes and superior

outcomes

UPS



Imagine finding and fixing problems, before your customers even notice

Vodafone Ireland



Imagine real-time risk management

and governance

Card Skimming



HAVEn ecosystem

Big data solutions: HP’s approach

Cloud

Integrators

Converged

Infrastructure

Enterprise

Services

Business Intelligence

Partners

Data Partners

Social media IT/OT ImagesAudioVideoTransactional

dataMobile Search engineEmail Texts Documents

HAVEn

Resellers

Technology

Services

hp.com/haven


HAVEn apps from partners

Visit the Software Pavilion in Hall 4

Commercial Insurance

Risk Assessment

Service Analytics for

Manufacturing

Insider Threat AnalysisAnalytical Security

Healthcare Analytics Ecommerce Predictive

Analytics


Maximize your Return on Information with HP Big

DataDelivering results at the speed of business

Intelligent engagement > HP

ServicesEngage the right people, processes, and technology with confidence

Intelligent insight > HP HAVEn Platform

Intelligent management > HP Cloud & Software

solutions

Intelligent infrastructure > HP Converged Infrastructure

Analyze, understand, protect and act on your data with HP HAVEn

Architect a connected information ecosystem to holistically manage, analyze, secure, &

govern

Unprecedented speed, simplicity, and scalability along with flexible delivery

models

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential.

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