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“Way to go Social” A guide for Movies & TV Shows
Kaushik Chowdhury – Web StrategyOctober - 2012
Create Viral
Target the Youth
Participation in a Team (both girls and boys)
Exclusive Content (Not available otherwise, on air, in film, in soaps)
Behind the scenes, sneak peeks, photographs and interviews with the
contestants (reality show) / cast n crew (films / soaps)
Capture the content continuously, content other than 44 minutes (for a
reality show) / 120 minutes (for a film) / 20 minutes (daily soaps)
A lot of good content does not go on air / part of the film. Put these (unique content) up online and
create viral
Social Media should act like “Anything else you would like to
know about the film or show, this is the only platform you have”
Let people comeback and find something new everyday
Score high on engagement, numbers are secondary
Heperactivity is what we should live off
When there’s no video / content of contestant / film promo’s / music
(direct content), then upload photographs, quotes, video chats of the celebrities / participants. Don’t hit the
snooze button. Be in the consumers mind space
Don’t. Give. UpGo viral in second
Connect the fans round the clock. A photograph at 12 am, a tweet at 2
am and a FB post at 7 am
Medium is 24/7 so the team is 24/7
The team should be young, speaks the language, popular socially
The team members should live 2 lives, one in the real world and the
other as a digital being
Upload stuff through the night. The night is your friend. A lot of today’s
social media consumers are nocturnal. Late nights are the early morning. Social
media is not a 9-5 job
Constantly come up with ideas to keep users engaged
When the engagement happens….It cant be all take and no give…
Incentives matters
Reward Loyalists. Take the engagement offline. Invite fans from Twitter and
Facebook for the premiers… Let the stars be present and interact with them… For fans, its an once-in-a-lifetime chance to meet
their screen idols
When they will go back home, they will get on to their smartphones and computers and propagate even more
Abuse is good. People are very brave online. Hate, Anger works… Either a character should be hated or loved
by people
Make a character popular among girls and the viral will work
For soaps, make “webisode” every day
Creating content is a cost – digital team should travel, should carry own
equipment to shoot and upload
Biomatric Facebook connect – with RFID to tag individual’s fingerprints;
when a contestant entered an audition, will trigger a post in his /
her FB id saying “Entering Audition”
Create online content simultaneously
About the author: Kaushik Chowdhury, is a New Media Consultant, founder and business head of “Web Strategy” (www.webstrategy.in). Over a decade, he is helping companies to position their products in digital space.
[email protected] | +91-9830049639
