Upload
dave-spahr
View
67
Download
0
Embed Size (px)
Citation preview
Dynamically segment customers based on behavior to create a more personalized experience and gain better insights into customer churn.
Learn how you can deepen customer insights, streamline producer operations and help prevent insurance claims fraud.
ibm.co/insuranceinsight
..........
Book of Business Metrics .....................
At-Risk Analysis
..........
Dynamic Segmentation
..........
..........
..........
..........Watson Customer Insight for Insurance
Segment policyholders based on behavior
Determine churn propensity, and choose retention or replacement actions
Analyze life events across the spanof the customer relationship
Assign customer lifetime value and risk
Drive in-depth customer insight to enrich policyholder interactions
Let’s put the pieces together
ProfileDemographics
RiskSentiment
InteractionsCampaign
CommunicationChannel
PolicyholderPaymentsClaimsProduct
Client behaviors
© Copyright IBM Corporation 2016. IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.
Potential benefits
Heighten retention
Enhance offer selection
Boost cross-sell rates