Dynamically segment customers based on behavior to create a more personalized experience and gain better insights into customer churn.

Learn how you can deepen customer insights, streamline producer operations and help prevent insurance claims fraud.

ibm.co/insuranceinsight

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Book of Business Metrics .....................

At-Risk Analysis

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Dynamic Segmentation

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..........Watson Customer Insight for Insurance

Segment policyholders based on behavior

Determine churn propensity, and choose retention or replacement actions

Analyze life events across the spanof the customer relationship

Assign customer lifetime value and risk

Drive in-depth customer insight to enrich policyholder interactions

Let’s put the pieces together

ProfileDemographics

RiskSentiment

InteractionsCampaign

CommunicationChannel

PolicyholderPaymentsClaimsProduct

Client behaviors

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Potential benefits

Heighten retention

Enhance offer selection

Boost cross-sell rates