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This event focused on the urgent need for Canadian businesses to step up their initiaves in creating a mobile platform for both their employees and for their customers. Brad Blaskavitch, Sales Director at Ideaca, touched on the many ways a company can develop different mobile strategies to better their customers experience, as well as satisfying the everchanging needs of their employees. Christa Nesbitt, Sales Director at Ideaca, also wowed the audience with a few demos showcasing submitting expenses on the go, tracking store productivity and sales in real-time and a virtual tracking program to discover and maintain issues in the field. If you missed out on this event, it will be hosted again in Fall 2012 in Toronto, Calgary, Edmonton and Vancouver. Stay up-to-date for event details in your city! contact us: [email protected]
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©2011 Ideaca
Mobility…Canada’s Most Overlooked Priority and Why it is
Crucial to Business Success
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions
What is Mobility?
Ideaca Overview
©2011 Ideaca
Ideaca is a Canadian based consulting firm that advises on and
implements business applications • Offices in Vancouver, Calgary, Edmonton, Toronto and Kitchener
• Privately held with over 250 employees
• Over 350 satisfied, repeat customers
Our Areas of Focus Include: • Strategic Consulting & Advisory Services
• Business Intelligence
• Mobility
• Customer Relationship Management (CRM)
• Portals and Collaboration
• Enterprise Resource Planning (ERP)
• Custom Application Development
• Enterprise Application Integration
• Cloud Computing
• Support Services
About Ideaca
Big Firm Consulting, Small Team Dedication, Benefits-Based Delivery
Support Services
Advisory
Services
Implementation
Services
©2011 Ideaca
Ideaca Overview
We are a trusted strategic advisory & technology services
partner from Strategy to Solution
• With a benefits based delivery model, we work with customers to concentrate
on achieving tangible benefits quickly
• Our approach builds capabilities, not just systems. We put a heavy emphasis
on people dimensions of project success and ensure your people have the
capabilities and knowledge for continued success long after we are gone
• Experience-based project approach methodology & delivery tools that allow us
to seamlessly & effectively work with clients and other external partners
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions
What is Mobility?
Ideaca Overview
©2011 Ideaca
Poll Warm Up
7
Did you bring a mobile device with you?
A. No, I’m unplugged
B. Yes, I have my Blackberry
C. Yes, I have my iPhone
D. Yes, I have my Android
E. Yes, I have my Tablet
©2011 Ideaca
What is Mobility?
8
©2011 Ideaca
What is Mobility?
9
©2011 Ideaca
What is Mobility?
10
©2011 Ideaca
What is Mobility?
11
©2011 Ideaca
What Mobility IS NOT!
Citrix Remote Desktop
Terminal Server
Putting a mobile login on your current
applications
Solely a link to a website
12
©2011 Ideaca
What is Mobility?
• It changes business models
13
• It is about an integrated
experience
• It should be about the right data
• Make mobility fit the purpose
• Mobility should be corporately
owned, personally enabled
• Start securing data in motion
©2011 Ideaca
DEMO: Entering Travel Expenses
14
©2011 Ideaca
7 Traits of Highly Effective Mobility
Software Solutions
15
1. Scales well to accommodate
future growth in your
organization
2. Offers proven
security features
6. Allows flexible
control and validation
functionality
7. Operates in both online and
offline environments
4. Features a crisp user
interface to enhance the
user experience
5. Is easily deployed with
no "gotchas" during the
implementation phase
3. Accommodates specific
exposure requirements for
forms, fields and tables in
even the most complex
environments
©2011 Ideaca
Mobility: a Bottom Up Revolution
16
There are a lot of devices out there …
There are now more
Mobile Phones (5.1 B)
than
toothbrushes (4.2 B)
©2011 Ideaca
And there are going to be a lot more …
Sources: http://www.businessinsider.com/the-one-chart-you-need-to-see-to-understand-mobile-2011-11?utm_source=%23frankguillen&utm_medium=twitter&utm_campaign=FrankGuillen+Buzz,
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1
©2011 Ideaca
Mobility is a complex, fast-moving,
marketplace …
Windows 32 iPhone iPad Android BlackBerry Symbian Palm
Windows
Mobile
©2011 Ideaca
In the Headlines…
19
©2011 Ideaca
Mobility: Data In…Info Out
20
Business Analytics
Systems of
Engageme
nt
Business Process
Systems of
Record
“Data In” “Info
Out”
Mobility Mobile
“Data In” “Info Out”
Business Analytics
Systems of
Engagement
Business Process
Systems of
Record
©2011 Ideaca
Mobility: Touches People
21
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions
What is Mobility?
Ideaca Overview
©2011 Ideaca
Mobility is Here: Embrace It!
23
2B downloads
apple app store
2011 2012 2013 2014 2015 2016
46% enterprises
support personal
devices
60% growth in
collaboration
1.2B spending increase
on mobile projects
100% spending
increase on
mobile projects
350M
employees with
smartphones
In 2016, 350 million employees will use
smartphones — 200 million will bring
their own.*
*Forrester: Mobile is the New Face of Engagement; updated February 23, 2012t
©2011 Ideaca
Mobility: What it means for your Company
• The deployment of line-of-business (LOB)
applications in large enterprises is
happening in earnest today as
organizations recognize strong business
benefits in the deployment of such
solutions
• Recent IDC survey data demonstrates
that 70% of all organizations have
deployed at least one mobile enterprise
application beyond email
• Most organizations have seen a return
within 12 – 18 months
©2011 Ideaca
Poll 1
• How many mobile applications do you
regularly use for personal use?
A. 0
B. 1
C. 2-5
D. 6-10
E. 10+
©2011 Ideaca
Poll 2
• How many mobile applications do you use
for business use?
A. 0
B. 1
C. 2-5
D. 6-10
E. 10+
©2011 Ideaca
Mobilized Apps Priorities & Maturity
27
©2011 Ideaca
Global Enterprise Mobile Application Adoption
Source: Aberdeen Group, September 2011
©2011 Ideaca
Mobile Investment Costs
41%
22%
27%
4% 1% 5%
Mobility Cost Breakdown
Wireless Carriers
Mobile Devices
IT Support
Training
Server Hardware
WirelessApplications/Software
©2011 Ideaca
Poll 3
• How many mobile applications are you
planning to deploy in the next 12 months?
A. 0
B. 1
C. 2-5
D. 6-10
E. 10+
30
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions
What is Mobility?
Ideaca Overview
©2011 Ideaca
Mobile Application Adoption Drivers
Source: Aberdeen Group, September 2011
©2011 Ideaca
Increased Revenue
Increased Cost Savings
Customer Satisfaction & Retention
Competitive Advantage
Increased Employee
Satisfaction & Productivity
Benefits of Mobility
©2011 Ideaca
Benefits of Mobility Increased Revenue
• Leverage the mobile channel to
increase sales orders, and
revenue
• Route planning using GPS to
schedule more client visits in a
day and optimize technician
routes
• Ability to add additional value
during the delivery of a service.
• Accelerate buying decisions
Increased Revenue
Increased Cost
Savings
Customer Satisfaction & Retention
Competitive Advantage
Increased Employee
Satisfaction & Productivity
©2011 Ideaca
Case Study
iPads Help to Double Sales
35
©2011 Ideaca
Mobile Business Intelligence in Action
©2011 Ideaca
Benefits of Mobility Increased Cost Savings
• IT operations cost reductions
account for 20% of the total savings
from mobility
• Changing the way mobile workers
use IT eliminated or greatly reduced
the requirements for the old IT
infrastructure
• The improvement in business
operations account for
approximately 17% of the total
benefits
• LOB operations are designed to
automate business processes and
increase information distribution
and flow
Increased Revenue
Increased Cost
Savings
Customer Satisfaction & Retention
Competitive Advantage
Increased Employee
Satisfaction & Productivity
©2011 Ideaca
Mobility Can Be Simple
38
©2011 Ideaca
Examples of Cost Savings
39
Reduce
Admin
Costs
Route
Planning
Attracting &
Retaining
Talent
Real Time Documentation
Reduced
Legal
Liability /
Claims
Reduce
Warranty or
Claim Costs
©2011 Ideaca
Benefits of Mobility Increased Customer Satisfaction
• Engage your customer in newer
ways
• Respond to your customer more
quickly and more accurately
• Increase your “stickiness” to the
customer
Increased Revenue
Increased Cost
Savings
Customer Satisfaction & Retention
Competitive Advantage
Increased Employee
Satisfaction & Productivity
People’s lives are a sequence of moments.
Mobile apps let people act — and offer feedback
— in those moments. (November 16, 2011, “Mobile Mandate For eBusiness Professionals”)
©2011 Ideaca
Benefits of Mobility Competitive Advantage
• Collaboration combined with
innovation enables you to be
responsive and agile.
• Lower costs can give you a
competitive edge
• Mobility can enable collaboration
Increased Revenue
Increased Cost
Savings
Customer Satisfaction & Retention
Competitive Advantage
Increased Employee
Satisfaction & Productivity
“Serve customers at the lowest possible
cost and instill in them a self-service
habit.” (Forrester: February 23, 2012)
©2011 Ideaca
Benefits of Mobility Increased Employee Satisfaction and Productivity
• User productivity benefits are
typically the most significant of all
of the benefits generated by mobile
LOB solutions
• On average, users were said to be
14% more productive through a
combination of reducing the time
spent in acquiring the information
needed for their jobs and
increasing their time and ability to
provide information to their
customers
Increased Revenue
Increased Cost
Savings
Customer Satisfaction & Retention
Competitive Advantage
Increased Employee
Satisfaction & Productivity
Best in class companies have achieved
38% year over year improvement in
employee productivity compared to 14%.
©2011 Ideaca
Case Study
Community Nursing Goes Mobile
43
©2011 Ideaca
GPS Overlays in Action
©2011 Ideaca
Poll 4
A. Employee Satisfaction
B. Percentage of Workload
Completed on Mobile
Device
C. Operational Efficiency
D. Employee Productivity
E. Customer Satisfaction &
Retention
Where does (or would) your company
realize the MOST benefit from mobility?
©2011 Ideaca
Mobility Best-in-Class Performance
Source: Aberdeen Group, September 2011
©2011 Ideaca
Mobile Workers by Category
Specialty/Other
Field Force
MobileProfessional
36%
47
Delivery personnel/drivers
Factory/production staff
Construction/tradespeople
Public Safety
Physicians/clinicians
Public Service
Faculty
2%
3%
2%
2%
5%
2%
3%
Field Sales
Field Service
21%
12%
Senior Executives
Managers
Consultants
Other knowledge worker staff
Administrative
15%
10%
8%
7%
4%
44%
19%
©2011 Ideaca
Business Case for
Mobile Business Intelligence
©2011 Ideaca
Business Case for
Mobile Business Intelligence Enables better, more timely decision making
Empowers everyone in the organization
Provides a single version of the truth (inside and outside the office)
Can be applied to any corporate data; can re-use existing reports
Report “In the Office” Report “On the Road”
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions
What is Mobility?
Ideaca Overview
©2011 Ideaca
Challenges to Building a Mobile Strategy
51
©2011 Ideaca
Why Build a Mobile Strategy?
52
©2011 Ideaca
IT has to respond to this challenge NOW …
0
200
400
600
800
1000
1200
1400
1600
1800
2010 2011 2012 2013 2014
(millions of units)
Tablets Forecast
Desktop PC Mobile PC
Smartphones Media Tablets
expect to support up to 4
different mobile operating
system platforms
of companies as a priority will
implement mobile enterprise
apps in 2011
45%
58%
Smartphones & tablets
are the dominant computing device Enterprises
are building mobile applications today
©2011 Ideaca
Mobile Strategy Influencers
55
©2011 Ideaca
Enterprise Mobile Strategy
• Define a Mobility Vision
• Research and Analysis
• Competitors
• Industry Trends and Non-Related Industry Trends
• Create a Mobility Framework
• Establish a Mobility Eco-System
• Define an Infrastructure Roadmap
56
©2011 Ideaca
BYOD Strategy
57
Compare your
Organization’s
Performance
Create & Maintain
a Device Inventory
Put IT Back in Charge Secure the Tablets Start with Mobile
Device Management
Put the Policy in
Place and Enforce It
Plan for Multiple Smart
Devices per User
Evolve to Enterprise
Mobility Management
(EMM)
©2011 Ideaca
Mobility Beyond the ROI
Organizational Factors
Consider the culture of your organization in your mobile strategy and your customer branding/value proposition.
Evaluate the current state of existing business applications and business processes
Ensure a mobile application will add value, consider a pilot
Update your company policies
Acceptable Use
Employee responsibility for lost/stolen damaged devices
Privacy policies and security policies
©2011 Ideaca
Summary : Recommended Next Steps
Define your Mobility Strategy
Manage your Mobility
Infrastructure
Develop and/or Deploy Apps
Realize the Benefits
Reassess and Adjust
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions
What is Mobility?
Ideaca Overview
©2011 Ideaca
Thank you
For further discussion, please contact us:
Brad Blaskavitch: (519) 340 1017
Or Christa Nesbitt: (519) 340-1015
