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Slides from May 4, 2007 presentation at WASBO conference in Yakima
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It’s Still A Flat, Flat World
Derry LyonsMay 4, 2007WASBO Annual Conference
Got Coffee?…you’ll need it to keep
up…
GOOD
MORNING!
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Derry’s Favorite 2006 Comment• “Session had too much information”
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The Journey• Review of The World Is Flat• Introducing The Long Tail• Digital Natives, Digital Immigrants• Discussion about K-12 implications• BREAK?• Web 2.0 and You• Google Apps
Weighing Anchor For Change:So, when you were in the Navy, how
long did it take you to cross the Atlantic?
Two weeks, but we did a lot of zig-zagging.
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The Outcomes• INFORMATION• Videos• Laughter• Challenges• *STARTING* a Conversation• …and ONE change
• Handouts are online (blue cards)
Watch for the
bubble!
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The World Is Flat• By Thomas Friedman• Released 2005, Revised 2006• 10 Flatteners of the World• Great video online
• 1960’s – The Russians Are Coming• 1980’s – The Japanese Are Coming• 2000’s – Everyone Else Is Coming
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10 Flatteners1. Berlin Wall & MS Windows2. Netscape Goes Public3. Streamlined Workflow4. Opensourcing5. Outsourcing (Fungible)
(Latin Fungibilis – to perform in place of)
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10 Flatteners6. Offshoring7. Supply Chaining8. Insourcing9. Informing10. Steroids
Examples from your own back
yard?
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One $100 Laptop Per Child“It's an education project, not a laptop
project.” — Nicholas Negroponte
Nigerian students going through laptop orientation
Credit: Khaled Hassounah via CNet News.com
9 / 33Credit: http://headrush.typepad.com/creating_passionate_users/2005/03
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The Long Tail – Chris Anderson• So you see the concept…
…where do schools fit in the graph?• The Digital Jukebox• Lulu.com• Any similarities with K-12 education?
See anything in K-
12?
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Professional-Amateur (Pro-Am)• Amateur ~ latin amator/amare: to love• Eli Lilly Innocentive Program• The Weather Underground• Why do they do it?
• Fun, passion, respect…the LOVE of it• NOT for money necessarily
• Where do you see it around you?• Astronomy• Wikipedia• Classrooms?
Where do you
see Pro-Am?
Impact of Baby Boomer
s?
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Heroes
Thanks to Jim Hirsch,Plano ISD, Texas
What do they have in common?
What has changed with time?Why is it
significant?
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Gathering Data• Club Cards / Purchasing History /
Casinos• Surveys & Feedback• The VALUE of data?
• But it’s more than prediction, it’s word of mouth: Amazon predicts and shows customer reviews
• Maven – one who accumulates knowledge (from The Tipping Point )
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Digital Immigrants and Natives•Gen “Y” (1977+) are digital natives, not knowing a world without technology•Pre-Gen “Y” are digital immigrants, brought along into this new world•Immigrants have accents, however distinct or faint
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Business and ConversationsASYNCHRONOUS
•Telegram•Postal Mail•E-Mail•Voice Mail•Web Sites 1.0•Saving Files
SYNCHRONOUS•Telegraph•Telephone•Videoconference•Chat•Web 2.0 (Blogs, etc.)•Real-Time Collaboration
E-mail? That’s how old people communicate…
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Traditional Marketing Doesn’t Work
• Kettering University’s Stickman• College recruiting• Invited 1,000 students to pilot;
400,000 hits in first day• …or is a glossy brochure and letter from
the dean more enticing?
• Seth Godin’s Purple Cow• International Paper wouldn’t
print the cartons• 10,000+ conversations
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Video
Has Change Always Been This Difficult? (2:38)
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Did You Know• Did You Know? By Karl Fisch (8:00)• During the break, think about what
facts had the most impact on you…
Most impactful slide?
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BREAK
You do NOT want to miss the next video!!!
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Embracing Change• Kodak: Entire foundation built on
film. Defend it or adapt.• So if Kodak can do it… ??• From before the break, what “Didn’t
You Know?”
What Did You
NOT Know?
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Covey’s Seventh Habit• Sharpen the saw• If it gets dull, you get frustrated and
start “chopping” rather than sawing• Learn – Commit – Do• Make the commitment for ONE
change
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Web 2.0 Is1. Communicating 2. Social Networking3. Collaborating4. Creating5. “Gaming” and
“Second Life”
…and tiring
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Del.icio.us – “Bookmarks 2.0”1. Consolidate
• On multiple machines• On the internet
2. Categorize• “Tagged” with key
words
3. Connect• Ranked for popularity• Comments added
4. Collaborate• Linked to other people
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Wikipedia• WikiMEDIA ~ lots of initiatives!
• Books• Species• Discussions about changes
• Digital Immigrants:If it’s edited by a million people, how can it be right?
• Digital Natives:If it’s edited by a million people, how can it be wrong?
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Blogs• Pro-Am Publishing
“There’s garbage in any media format”
• About 3 million blogs*…some of them have to be good
• What are you interested in?…”there’s a blog for that”
* http://www.knowledgesearch.org/census/
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RSS – Real Simple Syndication• AGGREGATOR of CONTENT from all
over the web (Pro-Am)• Equivalent of a custom newspaper
with just the sources/blogs you want• Feeds can be added/deleted any
time• Several ways to be fed ~ Google
Reader, etc.• Take in moderate doses• Published books are OLD content
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Choosing My Authors• ~ 12 articles/day:• Seth Godin – Marketing Guru• Guy Kawasaki – Mac Evangelist and Venture
Capitalist• Karl Fisch – Did You Know?• Ian Jukes – Educational Futurist• Steve Constantino – Family Friendly Schools• Susan Brooks-Young – Web 2.0 and School
Administrators• Dr. Scott McLeod – Ed, Tech and Kids• Levitt & Dubner – Freakonomics
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A Learning Map
How do you get
your info?
What are the
biases on that info?
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Google Apps• Search• GMail• Desktop and Gadgets• Reader• Shared Applications
• Talk• Calendar• Word Processing / Spreadsheet• Presentation (Coming Soon)
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Next Steps…• Handouts online - YAGOTTAWANNA
• http://del.icio.us/derrylyons/wasbo2007• http://derrylyons.blogspot.com• http://www.slideshare.net/derrylyons
• Keep an eye out for the flat world• Sketch out your learning map• Embrace Web 2.0
LEARN – COMMIT – DO
Thank you!