Waco smb 20100831

Waco Social Media Breakfast

Social Media Strategizin’

August 31, 2010

Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin

http://www.crossingmarketingandit.com/

mailto:[email protected]

http://www.linkedin.com/in/elmerboutin

Agenda:

•Strategy•Tactics•Case Study:

Wilsonart’s Social Media Activities





Strategy

Review where youare from time totime and make sureyou’re going where you want to go.





Don’t be in a hurry!


Creative Commons |Image by Rennett Stowe | www.flickr.com/photos/tomsaint




Rome wasn’t built in a day.


Creative Commons |Image by Argenberg | www.flickr.com/photos/argenberg




Think crock pot versus microwave


This is the crock pot and microwave in my kitchen photographed by my wifehttp://www.justkeepingbusy.com Twitter: @jkbusy




http://www.justkeepingbusy.com/

Listen for Customer Service Issues


Creative Commons |Image by Mark Smichiklas | www.flickr.com/photos/intersectionconsulting




Listen for Bad “Press”


From Amazon.com

blogs.phoenixnewtimes.com/bella/2010/08/ouch_todays_hard_lesson_on_pelp.php

But respond appropriately




Listen for Information Gaps





Listen for …Questions about your products or services





You might be amazed where people are talking about you!


Creative Commons |Image by billjacobus1 | www.flickr.com/photos/billjacobus1




Listen

Radically Transparent by Beal & Strauss





Tactics

Weave and cast a bigger net.





Web Site

Blogs

Social Media Sites

Twitter

Facebook

FriendFeed

FourSquare

File Sharing Sites

Flickr

YouTube

PicasaOther User-Generated

Content Sites

PitchEngine

PRWeb

Link to Web Site

Links to

Links To and Embed

Link to Blogs

Connecting





Connecting





Don’t jump in too fast, ease yourself along


Creative Commons |Image by katybate | www.flickr.com/photos/chingchong




Avoid Burnout


Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson




Build a Team – If Possible


Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson




Tactics

Remember: Crock Pot versus Microwave





Wilsonart’s Recent Socmed HistoryMultiple Audiences = Multiple Web Sites





Multiple Audiences = Multiple Channels


Creative Commons |Image by geocam20000 | www.flickr.com/photos/65439930@N00




Building Channels1 Twitter1 Flickr2 Facebook2 Blogs3 YouTubeForums & Other SitesBlogger Conference Sponsorships





Building A Team for Blogging(Including Outsourcing)





Building A Team for Tweeting and Facebooking





Ongoing Process•Plans for More Channels•Continue Building Team(s)•Watch for New Opportunities





Thank you!

Questions?

Comments?

Complaints?





Technology

Waco smb 20100831