2013 ON-BOARD

PASSENGER SURVEY

Overview Presentation

VTA Board of Director’s Meeting

May 1, 2014

Agenda Item # 7.2

Survey methodology

• System-wide survey: September through November 2013

• Self-administered questionnaire distributed by surveyors who

boarded pre-selected routes; collected complete surveys

• 20 questions asked

• 9,449 respondents, 205 ACE riders

• Response rate: 54%

• 95% confidence level; margin of error +/- 1.00%

• Questionnaires printed in English, Spanish, Chinese, and

Vietnamese

• Option to complete online by URL or QR Code

• Telephone option for other languages or issues of literacy or

vision, and by U.S. mail

2

Survey methodology

3

Questions of Origin/Destination

Survey methodology

4

Service Satisfaction

Passenger

Demographics

Passengers’ origin/destination

5

58%

14%

13%

5%4%

6%

Home

Work

School

Personal

ErrandSocial/Rec/

EntOther

Trip Origin

58% started at Home

14% started at Work

13% started at School

31%

25%

19%

8%

8%

9%

Home

Work

School

Personal

ErrandSocial/Rec

/EntOther

Trip Destination

31% ended at Home

25% ended at Work

19% ended at School

Getting to and from VTA

6

1%

2%

3%

5%

33%

58%

1%

5%

5%

6%

37%

51%

0% 10% 20% 30% 40% 50% 60% 70%

Other

Carpool/dropped off

Drive alone and park

Bike

Transfer to/from transit

Walk

Access and Egress Modes

Access Egress

Passengers transfer to VTA from:

Another VTA vehicle 84%

Caltrain 9%

BART 5%

SamTrans 1%

How often do VTA passengers ride?

7

6 or more days a week

2013 33%

2006 45%

1-3 days a week2006 30%

2013 42% 2006 16%

2013 18%

4-5 days a week

First time riders

2006 2%

2013 2%

Trip Frequencies

Personal security/safety

Female Male13 &

Under14-17 18-24 25-34 35-44 45-54 55-64 65+

5 (Excellent) 43.9 44.5 43.3 41.5 39.3 43.0 45.7 46.5 51.0 58.2

4 (Very Good) 34.4 35.1 36.7 33.8 35.5 36.9 36.4 31.4 32.4 32.7

3 (Good) 16.2 15.1 3.3 16.9 19.1 14.6 13.6 15.1 13.2 6.9

2 (Fair) 3.6 3.7 10.0 5.5 4.1 3.3 2.6 5.4 2.0 1.3

1 (Poor) 2.0 1.6 6.7 2.2 1.8 2.2 1.7 1.6 1.4 0.9

9

Ratings by Gender and Age

Ethnic identity

10

10%

20%

37%

28%

2%3%

05%

10%

29%

36%

26%

2% 2%1%

0

5

10

15

20

25

30

35

40

Black/African

American

Asian Hispanic/Latino White Native Indian or

Alaska Native

Native Hawaiian

or Pacific

Islander

Other

2006 2013

Ethnicity 2006 vs. 2013

Ethnic identity

11

10%

29%

36%

26%

2% 2%1%

2%

32%

27%

35%

0.3% 0.2%

3%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Black/African American Asian Hispanic/Latino WhiteNative Hawaiian and Pacific IslanderAmer Indian and Alaska NativeOther

Santa Clara County and VTA Passengers

VTA Santa Clara County

www.bayareacensus.ca.gov/counties/SantaClaraCounty

English proficiency

12

72%

17%

8%

2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Very Well Well Not Well Not At All

These passengers indicated they speak more than

64 different languages at home.

English Proficiency Rating

Major languages spoken at home:

46% Spanish

19% Chinese

10% Vietnamese

8% Tagalog

Age

13

40%

21%

12% 12%10%

6%

33%

15% 16%15%

10%11%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

under 25 25-34 35-44 45-54 55-64 65 and older

VTA Passengers vs. Santa Clara County Residents

VTA Santa Clara County

U. S. Census Bureau: American Community Survey 2008-2012

Annual household income

14

39%

16%

10%9%

15%

7%

2% 2%

7%6% 6%

9%

26%

19%

11%

15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

< $15k 15-24.9k 25-34.9k 35-49.9k 50-99.9k 100-149.9k 150-199.9k 200k +

VTA Passengers vs. Santa Clara County Residents

VTA Passengers Santa Clara County Households

U. S. Census Bureau: American Community Survey 2008-2012

Average household income by service type

15

$58,277

$75,250

$82,357

$39,663

$44,881

$33,167

$42,802

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

Light Rail Limited Express Community Local Core All VTA Riders

U. S. Census Bureau: American Community Survey 2008-2012

Household average income

Santa Clara County: $85,265

Bus: $38,926

Light rail: $58,277

VTA Overall: $42,802

Age of respondents with income under $15k

16

39%

19%

11%

12%

11%

8%

24 & Under

25-34

35-44

45-54

55-64

65+

Fare payment

Monthly

Pass

5%

Clipper

Monthly

24%

Clipper

Cash

11%Cash

25%

Eco Pass

25%

Paper

Day

Pass

6%

Other

4%

Monthly

Pass

38%

Cash

27%

Eco

Pass

11%

Day

Pass

18%

Other

6%

Clipper did not exist in 2006.

17

2006 2013

Summary findings

% Finding

36 Identified themselves as Latino/Hispanic

51 Walk to a bus stop or light rail station

55 Are Male Respondents

55 Had an income less than $25k

58 Had no automobile available for their trip

61 Were 34 years of age or younger

72 Speak English very well

74 Paid an Adult Fare

75 Ride 4 days a week or more

18

Next steps

19

Non-Rider Survey

Travel Demand Model Input

Further Analysis for Marketing, Service Planning