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VAMP™ Solution Overview May 2010

Volas VAMP solution overview May 2010

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If you are a mobile operator, a content provider or a media owner - and are looking to set up a new mobile portal or to develop your mobile application then you’ve come to the right place. Volas Entertainment specializes in providing all the technological solutions and all the rich mobile content that you’ll ever need to unleash the full commercial potential of your mobile platform.

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Page 1: Volas VAMP solution overview May 2010

VAMP™ Solution Overview

May 2010

Page 2: Volas VAMP solution overview May 2010

unleash your content

If you are a mobile operator, a content provider or a mediaowner - and are looking to set up a new mobile portal or toenhance your existing one then you’ve come to the rightplace. Volas Entertainment specializes in providing all thetechnological solutions and all the rich mobile content thatyou’ll ever need to unleash the full commercial potential ofyour mobile platform.

Page 3: Volas VAMP solution overview May 2010

Know us better

Volas Entertainment is a leading mobile content service provider

Providing full turnkey hosted managed content solutions

Specializing in mobile & web content solutions and portal development

Catering to more than 20 leading operators in 12 countries around the world and collaborating with more than 85 content & application providers

A privately held company founded in 2004, HQ in Israel and part of the Logia Group with over 130 employees

Page 4: Volas VAMP solution overview May 2010

Our experience Volas Entertainment develops and manages content portals for leading mobile carriers and service providers worldwide, reaching over 700M mobile users

Our Selected Customers

Page 5: Volas VAMP solution overview May 2010

Operator challenges

Stand out and create key differentiation factor and high public visibility to stay above the noise in the market

Innovate to constantly come up with something new that has never been tried before

Predict market trends, follow the many market events and act on those that might be the next "killer service"

Generate profit by creating new pricing models, new services and new content packages to increase usage and revenues

Focus on core business while finding the right partner to deal and manage with non-core activities

Page 6: Volas VAMP solution overview May 2010

Our offering

Fully hosted managed service using our complete VAMP™ solution

Mobile portal development according to the desired UI groups

Integration services:

SMSCs, MMSCs, WAP billing & content CMS

Website API/database

External 3rd party VAS services:

○ Personalization & recommendation engines

○ Location services

○ Social capabilities

Device management & optimization systems for enhanced user experience and maximum device reach

On going support and maintenance

Page 7: Volas VAMP solution overview May 2010

Our technology

Page 8: Volas VAMP solution overview May 2010

VAMP™

The Volas Asset Management Platform (VAMP™) is a complex set of tools and technologies that offers a complete and rich environment for mobile content portals with dual web and mobile interfaces

Page 9: Volas VAMP solution overview May 2010

VAMP™

VAMP™ was built to offer a simple, powerful and content-centric management console that enables a portal to be updated with simple functionality

The user interface for the content editors is easy and intuitive, enabling them to work directly on the system without the need for any technical support

From our experience even an untrained person can manage a portal with rich, dynamic and attractive content that will broaden the user base and ensure high usage

Page 10: Volas VAMP solution overview May 2010

VAMP™ - Components

VAMP™ v2.0

Integration layer

CMS

Content Management System

Content Delivery

PM

Portal Management

Portal

White-labeled & multilingual wap/web portal

Application Server

Device and Content Adaptation, Business Logic, Repository

Re

po

rting &

An

alytics

Affiliate

& C

amp

aign M

anage

me

nt

AAAAuthentication, Authorization &

Accounting

BillingSMS Campaign Management

VAMP™ – Volas Asset Management Platform

Page 11: Volas VAMP solution overview May 2010

Benefits of VAMP platform

Over 10 years of content delivery platform experience

Multiple portals, countries & brand management

All components have been commercially tested

Built in transcoding solutions for wallpapers, screensavers and videos

Enhanced mobile games uploading tool

Extensive and proven experience with integration into operator’s billing and provisioning systems

Page 12: Volas VAMP solution overview May 2010

Mobile Portal Development

Page 13: Volas VAMP solution overview May 2010

The problem

Mobile Web UIs are still affected by ideas that were common in the WAP days and should now be obsolete Lowest common denominator

Low CSS and xHTML support by devices

No JavaScript

Assuming that High-end devices can and should handle the complete version of the Website

These obsolete ideas are mostly reflected in: thin, textual and non-attractive mobile websites

Not utilizing UI functionality like JS and Touch screens

Page 14: Volas VAMP solution overview May 2010

Our solution

Create Mobile Websites with rich, attractive and versatile UI/UX

Taking into consideration the abilities of low, mid and high-end devices

UI design that is guided by the highest common denominator, and not by the lowest

3-Tier UI/UX architecture that allows Mobile Websites to fully utilize mobile device capabilities

Provide the right platform to move to the future of mobile services

Page 15: Volas VAMP solution overview May 2010

Tier 1:

Serving device-specific data for over 5,000 mobile devices currently in use worldwide, including high-end devices (like iPhone and Android) as well as low-end devices (like Nokia6230 and MOT-RAZR v3).

We use the most accurate mobile device recognition solution available

Device data

Page 16: Volas VAMP solution overview May 2010

Tier 2:

Each Device Group couples together several devices according to their browser capabilities in the following areas: Markup Support (WML, xHTML MP, HTML 4.01, HTML 5, etc.)

CSS Support

JS Support

When populating the HTML in the Mobile Website, we generate the HTML according to the Device Groups.

Device groups

Page 17: Volas VAMP solution overview May 2010

Tier 3:

Each UI Group couples together several Device Groups according to the requirements and their UI/UX capabilities in the following areas: Screen resolution

Touch Screen

JS support

The number of UI groups in the mobile website is determined in the requirements

UI groups

Page 18: Volas VAMP solution overview May 2010

Device Categorizing

Volas 3 -Tier MobileWeb UI/UX Architecture

Touch UI Group

Webkit based

iPhone / iPod

Android

IE based

Windows Phone 7

Nokia Symbian

Nokia N97

Nokia 5800

Smartphones w/ JS

BlackBerry

BB 9000 BB 8000

Nokia Symbian

OS 9

Nokia N95

Smartphonesw/o JS

SE

w880i

Motorola

Z6

* This is an example of how the devices are categorized

UI

Groups

Device

Groups

Device

Data

Page 19: Volas VAMP solution overview May 2010

Integration

Page 20: Volas VAMP solution overview May 2010

Integration

Over 10 years of mobile portal & platform integrations

Extensive and proven experience with integration into 20 operator’s billing and provisioning systems with the likes of Vodafone, Telecom Italia, Orange, Telcel, Airtel, AIS, Smart, Cellcom and others

Extensive and proven experience with integration into 3rd

party VAS services, external CMS, personalization engines, ad servers, etc…

Page 21: Volas VAMP solution overview May 2010

Integration protocols

Volas integration spans from connections to operator’s SMSCs & WAP billing, content CMS and many other 3rd party VAS services

Our integration team is experienced to work using any one of the following protocols:

EMI / UCP

SMPP

Soap

XML over HTTP

AXIS

HTTP GET / POST

FTP / SFTP

Page 22: Volas VAMP solution overview May 2010

Our offering

Fully hosted managed service using our complete VAMP™ solution

Mobile portal development according to the desired UI groups

Integration services:

SMSCs, MMSCs, WAP billing & content CMS

Website API/database

External 3rd party VAS services:

○ Personalization & recommendation engines

○ Location services

○ Social capabilities

Device management & optimization systems for enhanced user experience and maximum device reach

On going support and maintenance

Page 23: Volas VAMP solution overview May 2010

Benefits of working with us

Full turn-key solution with a one-stop-shop approach

Financially stable company, we are here for the long run…

Experienced integration team with over 20 operator integrations to their billing and provisioning systems

Extensive and proven experience running content & portal operations for operators

Unique products & services to help increase ARPU and reduce churn rate Mobile portal development for maximum reach (low, mid & high end devices)

Content, Application and Service aggregation from over 85 vendors

Many years of experience with leading European & Asian operators

Very quick time-to-market

Page 24: Volas VAMP solution overview May 2010

Doron CohenCEO & FounderT + 972 73 2525252 F + 972 73 2525200M + 972 54 [email protected]

Thank you!