1. L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G

2. AGENDA Why Content is Essential Three Content Channels The Rise of the Visual Web How to Develop Engaging Content Pinterest YouTube Infographics Instagram Leveraging Visual Content Across Multiple Marketing Channels L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 3. CONTENT IS THE NEW BRAND CURRENCYCustomers want contentGoogle wants contentContent feeds socialmediaSource: Blueglass Todays web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realizing that content is currency. Bryan Rhoads, Global Content Strategy, Intel L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 4. THREE CONTENT CHANNELS Todays content is EVERYTHING you publish on theweb.Social Visual Written Facebook Pinterest BlogsTwitter YouTubeArticles EmailPinterestInfographicsMarketingCrowdPressInstagram SourcedReleases L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 5. BIGGEST CONTENT CHANGE FOR 2013 AND BEYONDThe Rise of the Visual Web! L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 6. WHY VISUAL? Visual More Sharable TechnologyHumans Are VisualThan TextAdvancements Rather see the Easier to consume Increasedmessage than read Say more with lesscomputingit A picture is worth a power/bandwidth Approximately 65%1000 words.enable theof the population areaverage shoppervisual learnersto easily stream Text saturated web product videos and download image heavy pages. 70% of Internet users now consume content regularly via video L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 7. L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 8. WHAT IS PINTEREST Pinterest is an online, visual content platform 70% + of Pinterests 11+ million users use Pinterest for shopping inspiration and tokeep up with trends 66% of users regularly follow and repin retailers Compared to 17% of Facebook users who use Facebook for purchasing inspiration L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 9. PINTEREST POWER! 3rd largest social network 23 million unique monthly visitors 1.7 billion monthly pageviews. Refers more traffic to external sites than YouTube, Google+ and LinkedIn COMBINED. LISA SUTTORA AND STRATEGIC BIZMA R K E T I N G 10. PINTEREST BY THE NUMBERS Pinterest users are 79 percentmore likely to PURCHASEitems they saw pinned onPinterest versus Facebookusers 16 of top 20 Pinterest usershighest affinity categories areRetail-related Pinterest ranks 2nd on theBuying Power Index, secondonly to LinkedIn. (Facebook is#4) Source:comScore, Steelhouse L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G LisaSuttora.com 11. THE PINTEREST MARKETING COMMUNITY L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 12. FROM PIN TO SALEPinterest drives sales onMarketplacesWebsitesSold Out. 13. WHO IS ON PINTEREST? Brands of all styles and sizes User demographics: Women 80%, Men 20% Women make or influence 85% of all purchasing decisions L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 14. PINTEREST BUSINESS ACCOUNTS http://business.pinterest.com/ Register or Convert http://pinterest.com/yourbusinessname L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 15. PINTEREST BOARDS Pinterest boards are themed Each board is made up of a collection of pins A mix of your products, other pins, interesting content from aroundthe web L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 16. PRODUCT SHOWCASE L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 17. IMAGES FROM MULTIPLE SOURCES L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 18. PINTEREST PROFILE Verify your website URL Inbound follow link back to your website L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 19. PINTEREST Pin directly from your product page to PinterestPinterest followers click Link buyers directly to your product directly to your product page Pinned to Board Add the Pin It button to your website L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 20. SEO YOUR PIN TITLE ANDDESCRIPTION & ADD COLORCOMMENTARY Pins are indexed in Pinterest AND Google! Use #hashtags for better indexing. L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 21. BUILDING FOLLOWERS Connect with Facebook friends (personal profile) Follow others (like Twitter, non-reciprocal) Search by keywords and find other Pinners in your niche Add the Pin It Button to your website http://pinterest.com/about/goodies/ L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 22. DASHBOARD L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 23. PINTEREST MARKETPLACE L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 24. PINTEREST ACTION ASSIGNMENT Set up a Pinterest for business account Verify your website URL Start building your anchor boards Themed images Product images L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 25. L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 26. VIDEO EXPLOSION 48 of the top 50 online retailers are using product videos on theirsites to help sell products and increase revenues. By comparison, only 16 of those retailers were using product videos in 2011. Descriptive product videos can boost conversion rates anywherefrom 10-to-40 percent on average YouTube is the 2nd largest search engine An SEO optimized video can land your business on the first pageof Google for free L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 27. GOOGLE L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 28. YOUTUBE CONTENT Product reviews Product demos Fun tips for your niche customer Doesnt have to be professional quality SEO! L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 29. IMPACTFUL! Its free Its easy Doesnt require expensive equipment It works! L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 30. YOUTUBE CHANNEL http://youtube.com/potterybarn L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 31. EQUIPMENT High-tech studio not required! iPhone (high resolution camera) Microphone 1/8 microphone adapter Audio-Technica ATR-3350 Lavalier OmnidirectionalCondenser Microphone Inexpensive video lights (Amazon) L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 32. VISUAL CONTENT - VIDEOVideo Product ReviewVideo Product Demo Highlight the features Showcase the product Pin it to Pinterest Post to a blog 33. VISUAL CONTENT - VIDEO Tell your story with video Fastest way to break down barriers Develop the know, like and trust factor 34. WHAT TIPS CAN YOU PROVIDE? LisaSuttora.com L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 35. UNBOXING VIDEOS One of the hottest trends in product videos Simple unboxing videos drive thousands of views L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 36. SEO 3 L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 37. PUSH VIDEOS OUT TO MULTIPLE CHANNELS One video, triple duty. LisaSuttora.com L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 38. YOUTUBE ACTION ASSIGNMENT Set up a YouTube channel in your brandname Create your first video Push it out to YouTube Pinterest Website eBay L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 39. L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 40. INFOGRAPHICS Visual representations ofinformation, data, knowledge orproducts Highly shared Likely to go viral Get picked up by the media A huge opportunity for onlinemerchants! L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 41. Share tips on how to use your productsPromote a lifestyle or experienceIntroduce people to new products L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 42. L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 43. CREDIT SOURCES L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 44. L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 45. INFOGRAPHIC DESIGN RESOURCES http://piktochart.com/ http://infogr.am/ http://99designs.com L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 46. INFOGRAPHICS ACTION ASSIGNMENT Identify a topic to create an infographic around Choose compelling information and images Post the infographic and encourage sharing L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 47. INSTAGRAM Visual sharing platform Smartphone App Think Twitter w/ Pictures Recently bought byFacebook for $1 Billion Over 50% of the worldstop brands are onInstagram Burberry Nike Gucci Set up an Instagramaccount and see whatbrands are doing! L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G 48. Thank you for your time and attentionVisual Content MarketingFor more information, visit: lisasuttora.com pinterestforecommerce.com monsooncommerce.comView this presentation at youtube.com/user/MonsoonCommerce L I S A S U T T O R A A N D S T R A T E G I C B I Z MA R K E T I N G