Visibium search and alert platform presentation

VisibiumPermanent Search & Alert Platform

V1.1April 2013

© Visibium, 2011‐2013

What is Visibium?

Visibium is a SaaS platform that provides anear‐real‐time,

professional‐gradepermanent search and alert service on websites, blogs and social media

selected by the user.

Page 2© Visibium, 2011‐2013

The need for low‐latency monitoring


• Frequently updated media (blogs & forums, social networks) are not well addressed by traditional search engines, for which a daily refresh is the norm.

• Near‐real‐time search engines focus on the most popular feeds, with topic‐based filters resulting in “shallow” search results.

• Social monitoring tools can swiftly detect new topics and measure their reach, but they may miss conversations critical to a brand or a professional.

• There are today very few low‐latency prospective search tools for brands and professionals who know what they are looking for. None are scanning a set of user‐selected media.

User‐selectedmedia

Analyticalcapabilities

Content‐basedfiltering

Scalability

Near‐real‐timealerts

Define, query, monitor


1. Define your Sphere

‐ RSS feeds from websites, blogs, forums

‐ Twitter public tracks‐ Twitter business accounts‐ Facebook Pages‐ Etc.

2. Create your queries

‐ Keywords, combination of keywords

‐ Strings of characters‐ Wildcards‐ Fuzzy searches‐ Word‐proximity searches

3. Monitor, review, refine

‐ Review flags & highlighted text‐ Manually overwrite or confirm‐ Expand your universe‐ Refine / add searches‐ Create reports

Define your Sphere

• Visibium let you define your sphere, the slice of the web you really care about


‐ Select the syndicated content (RSS feeds) from the websites, blogs, forums you are interested to watch

‐ Apply content‐based filters to better define your interests

‐ Create Twitter public tracks based on your interests

‐ Add your Twitter accounts: scan interactions with your followers and watch content created by the Twitter accounts you are following

‐ Add your brand Facebook Pages and watch interactions with your fans.

Your Sphere


Content‐based filteringto better define your subjects of interest

Your Sphere consists of the tens (or hundreds)

of media you are interested in watching

Create prospective queries


• Create and save your queries based on strings of characters and/or on keywords

• Restrict queries to certain sources or apply them on all feeds

• Use professional‐grade full‐text search tools:– Boolean operators (AND, OR, NOT)– Wildcards (single‐character or multiple‐

character substitution, truncating)– Fuzzy searches– Word proximity

• Define flags (colors):– for match relevancy: e.g. low, medium, high– or for relevant department: sales & marketing,

customer service, other– for profanity detection (e.g. on sources directly

associated with your brand)

• Keywords • Strings of characters• Boolean operators• Complex combinations• Wildcards• Fuzzy searches• Word‐proximity searches

Your “Spheroscope”• Your “spheroscope” consists of all the

queries you define. • Visibium will run these queries at very

frequent intervals (e.g. every minute) on the feed updates generating a near‐real‐time response.


Flag “color” Scanning all or part

of your Sphere

Monitor and review

• Results are listed in a single stream of messages (per Sphere)

• The user can apply filters to display the messages per date, per feed, per type of flag, and/or per status.

• Text that triggers a flag is highlighted directly in the message text for an easy visual review.

• The user can confirm or manually overwrite the flags.

• All actions are logged and a change history is available for each message.


A click on [More]will display themessage window

Query match ishighlighted directly in the message text

Color flagscan be

manuallyoverwritten

Visibium Applications

Protect your brand– Watch what is said on your company, your brands, your executives, your new product, your last ad… on the Industry blogs, on specialized forums, on Twitter, etc.


Watch your competition– Scrutinize what is said by / on your competitors on their sites, on the Industry main blogs and forums, on consumer defense forums, on Twitter, etc.

Press book; Marketing campaign impact scrutiny– Compile and analyze all content related to your latest campaign on specialized

media (Industry blogs and forums, consumer association, specialized press, etc.)– Watch the consumers’ reactions on the social media

Election campaign: candidate observation platform– Get ahead of the news cycle (press, political parties, polls, etc.) on the social web– Filter the web noise, get near‐real‐time alerts and compile actionable insights– Watch the voters’ online reactions to a speech, a debate– Scrutinize everything said by and on your political opponents

User Generated Content (UGC)


User Generated Content post‐moderation– Keep the trolls out of your blogs, forum and social pages without going

through an expensive and ill‐perceived pre‐moderation.– Be alerted in a few minutes (or less) when someone has just posted

content that can harm your brand: inappropriate, defamatory, heinous, malicious content, and swiftly react.

Detect User Generated Content that needs to be addressed– Detect questions, requests for assistance related to your products

and services posted on social media– Detect and leverage good user reviews– Detect and mitigate bad user reviews.


Visit us atwww.visibium.com

Contact us [email protected]

Follow us on Twitter@visibium

Glossary & Definitions

© Visibium, 2011‐2013 Page 13

Blog: a website providing regular entries (posts), generally displayed in reverse‐chronological order. Blog posts may be open to comments from visitors or not.Comment: a response or a reaction to a blog post or a message on a social network. Comments are a primary form of 2‐way communication on the social web.Firehose: an API that provides streaming content from a source, typically a social network.Forum: (or Message Board) an online discussion site. Most often organized by conversations.Hashtag: a tag used on Twitter as a way to annotate a message. A hashtag is a word or a phrase preceded by a “#” and is used to show that a Tweet is related to a certain topic.Lurker: a visitor who reads content but rarely participates or creates content.Mashup: a content formed by combining multiple types of media pulled from pre‐existing sources.News Feed: literally, a feed full of news. On Facebook, the News Feed is the homepage of the users’ accounts where they can see the latest updates from their friends. On Twitter the news feed is called Timeline.

Prospective search or persistent search: a method of searching on the Internet where the query are given first and the information for the results are then acquired.Real‐time search: a method of indexing content published online into search engine results with virtually no delay.RSS Feed: RSS (Real Simple Syndication) is a family of web feed formats used to publish frequently updated content such as blogs in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when and where they please, using an RSS Reader.RSS Reader or RSS Aggregator: allows users to aggregate articles from multiple websites into one place using RSS feeds (example: Google Reader).Sentiment: the attitude of user comments related to a brand online; most of the time rated as positive, neutral or negative.UGC, User Generated Content: content posted by a visitor on the webWordPress: a content management system that provides blog publishing tools to allow users to host and publish blogs.

Glossary

© Visibium, 2011‐2013 Page 14

Technology

Visibium search and alert platform presentation