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BACK OFFICE Delivering Voice in a Competitive Market

VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

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Page 1: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

BACK OFFICEDelivering Voice in a Competitive Market

Page 2: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Delivering profitable, award-winning hosted services since 1997. We were cloud-based before the “cloud”

and built by our founders from the ground up – bootstrapped with no

venture capital – 100% customer focused organic growth.

Page 3: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Lon BakerCOO, VirtualPBX@lonbaker

joined as a customer in 1998

Page 4: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Customer LifecycleDrives everything…

Page 5: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Acquire

Onboard

AdoptGrowth

Renewal

Churn

Page 6: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

AcquireCustomer acquisition is expensive. Get it right.

Page 7: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Prospects

Self ServiceSign-Up Marketing Sales

Leads

Customers

Page 8: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

OnboardEducation determines experience.

Page 9: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Customer

LiveSupport

Self Service

Resources

Automate Setup

Check-inOften

Onboard

ContactEarly

Page 10: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

AdoptNot your customer until they rely on your service.

Page 11: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Customer

LiveSupport

FeatureTrickle

SystemUse

Customer Operations

Adopt

SelfService

Page 12: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

GrowthStay ahead of your customers.

Page 13: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Customer

Recognitionat

Milestones

FeatureTrickle

Ongoing Education

AccountManageme

nt

Growth

CaptureFeedback

Page 14: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

RenewalPredictable or you failed.

Page 15: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Customer

Sales Marketing

AccountManageme

nt

Customer Operations

Renewal

Billing

Page 16: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Wiring Everything TogetherIt’s an API world…

Page 17: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

Customers

Services Platform

Page 18: VirtualPBX - Back Office, Delivering Voice in a Competitive Market - KazooCon 2015

@vpbx @lonbaker

Thank You