Introduction

Welcome at Lunch2.0 about Second Life and virtual worlds

Welcome at Lunch2.0 about Second Life and virtual worlds

ONE Agency is a new style interactive agency, with

over a decade of experience.

We see ourselves as a third generation agency.

ONE Agency is a new style interactive agency, with

over a decade of experience.

We see ourselves as a third generation agency.

ONE Agency uses the internet, (interactive) TV, print, events ... to reach and interact with your customers where they

really are.

ONE Agency is a new style interactive agency, with

over a decade of experience.

We see ourselves as a third generation agency.

ONE Agency uses the internet, (interactive) TV, print, events ... to reach and interact with your customers where they

really are.

ONE Agency helps you design, build and manage fresh, bold, creative “new media experiences” using cutting edge technology.

ONE Agency is about “New Interactive Communication”

Some of our customers

State-of-the-art websites

Rich Media Sites

2.0 And Community Projects

ONE Agency meets Philip Rosedale (CEO Linden Labs)

ONE Agency meets Philip Rosedale (CEO Linden Labs)

ONE Agency meets Philip Rosedale (CEO Linden Labs)

Virtual WorldsMaking sense of

Virtual Worlds and Second Life

What are virtual worlds?

A virtual world is an online 3D virtual world where members meet and discuss as three dimensional characters.

What are virtual worlds?

A virtual world is an online 3D virtual world where members meet and discuss as three dimensional characters.

So we understand each other★ Avatar — A 3-D representation (realistic or otherwise) of an internet

user. (The name derives from the Sanskrit word Avatāra, meaning "incarnation" and it was popularised by Neal Stephenson in his cyberpunk novel Snow Crash (1992).)

★ Persistent world — A persistent world’s plots and events continue to develop even while some of the players are not playing their character.

★ MMORPG — Massively Multiplayer Online Role-Playing Game

Thanks to Wikipedia

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A bit of history1985The first large scale commercial networked multi-user virtual world “Habitat” was launched.

1995Beta launch of “Alpha World”, now Active Worlds, the first 3D virtual world and still active today.

Today

EverQuest

Today

EverQuest

Today

World of Warcraft

Today

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What’s next?

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What’s next? Twitter + Second LifeAcross platforms

Second Life BasicsAn Island

A piece of land

A building

An IslandSecond Life is build up of islands. A set of islands can be combined to make a bigger island.

There is a central piece of ‘mainland’.

A piece of landIslands are cut up in pieces of land which can be sold individually.

A buildingSecond Life residents can build whatever building they like on their piece of land.

Let’s dive deeper into Second Life

Introducing:Miel Van OpstalEnthusiast Evangelist Microsoft

Alias Coolz0r Courier

Thank you Miel

BUT

Don’t believe the hype!

Philip Rosedale (CEO Linden Labs)“Second life will only be mature in about 10 years time.”

So Why Second Life

So Why Second Life★ NOT:

• To generate impressions• To reach a huge audience• To score high on traditional ratios

So Why Second Life★ NOT:

• To generate impressions• To reach a huge audience• To score high on traditional ratios

★ BUT:• To get a feel for the community experience (it feels real)• To look into the future of interactive communication and media.

(communication, personal contact online, ...)• Cherry on the cake: Return on Buzz

So Why Second Life★ Second Life offers a remarkable visualization of how online virtual

communities work.

★ Avatars can build their own community within Second Life by setting up ‘groups’ and making ‘friends’:

★ This community-forming aspect is a cornerstone to success in Second Life.

What are the opportunities

Builda house

Builda world

Buildan island

What are the opportunities

Builda house

Builda world

Buildan island

• Buy & selling of virtual objects and services

• Virtual real estate development

• Subscription• Microtransactions

What are the opportunities

Builda house

Builda world

Buildan island

• Buy & selling of virtual objects and services

• Virtual real estate development

• Subscription• Microtransactions

What are the opportunities

Builda house

Builda world

Buildan island

• Buy & selling of virtual objects and services

• Virtual real estate development

• Subscription• Microtransactions

• Advertising (virtual traditional)

• Creating highly involving digital experiences

• Interacting with your audience

What are the opportunities

Builda house

Builda world

Buildan island

• Buy & selling of virtual objects and services

• Virtual real estate development

• Subscription• Microtransactions

• Advertising (virtual traditional)

• Creating highly involving digital experiences

• Interacting with your audience

What are the opportunities★ The essence of Second Life is community and communication.

★ People active in Second Life are there mainly to meet people and build a (virtual) social network.

★ Therefore success in Second Life requires a marketing 2.0 approach, building a conversation with the audience is crucial.

How to go into virtual worlds

How to go into virtual worlds★ Become part of the community

• Build your business in collaboration with the SL community.

How to go into virtual worlds★ Become part of the community

• Build your business in collaboration with the SL community.

How to go into virtual worlds★ Become part of the community

• Build your business in collaboration with the SL community.

★ Be relevant to the people in SL• Offer a service in SL• Provide entertainment• Leverage the communication possibilities

How to go into virtual worlds★ Become part of the community

• Build your business in collaboration with the SL community.

★ Be relevant to the people in SL• Offer a service in SL• Provide entertainment• Leverage the communication possibilities

★ Don’t copy real life or even the internet• Think out of the ‘real life’ box

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Closing thoughts

Virtual worlds exist since about 10 years now, but technology and networking have only just caught up.

Today virtual worlds really start developing themselves, mainly through their own communities.

Experimenting is the only way to be on this fast moving train. But experiment intelligently

Questions?

Bert Van WassenhoveONE Agency NVTechnologiepark 39052 GentT +32 9 2436 011M +32 497 52 74 01bert.vanwassenhove@one-agency.beSecond Life: Bert Heyse

www.one-agency.be