Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

7.3.2013 MiamiBoris Kraft, CTO & Co-Founder Magnolia International Ltd.

Manage your Presence, not your Content

1Image: http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html

2

3

no thanks!

4 Photo © Boris Kraft. All Rights Reserved

VPM provides people the opportunity to interact with

organizations through virtual channels instead of a physical

location

5

6 Photo © Boris Kraft. All Rights Reserved

7

8

VPM Can be Disruptive

Amazon replaces bookstore chainsCraigslist replaces newspaper classifiedsOnline travel sites replace travel agencies

9

Virtual Presence is the people’s API to your organization

10

Virtual Presence Maturity Scale

Virtual Presence Management

Integration CMS Publishing

Apps

11

CMS: UI for a Set of Core Services

12

repository storage

publishing / STK

scalability

security

data import / caching

observation

workflow / BPM

… (many more)

Integration

Spring Integration: Blossom

Grails Integration: Maglev

Java Platform

Data Module, Importer

Standard Web Technologies

13

Multi-Channel Publishing

STK

• Web Templates –�Desktop• Mobile Templates – Tablets, Smartphones

Many others

• Newsletter• Point of Sales• Mobile Apps• …

14

15

Example Virtual Presence Technology Chain

16

Caching, Enriching & Publishing data

17

How does VPM relate to Web

Experience Management?

18

WEM’s driver is the wish to optimize revenue for existing

customer interactions

19

20

WEM is all about personalization – bringing the

right content to the right person at the right time.

Instead of this…

21 Photo © Boris Kraft. All Rights Reserved

You might prefer this?

22 Photo © Boris Kraft. All Rights Reserved

Virtual Presence Management

23

looks at the world from the customer’s perspectiveHow can an organization generate more value for their clients/members/citizens/employees?

24

25

Learn more:magnolia-cms.com/vpm