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Virtual Assisted Self Interview Research
Mark W. BellIndiana University
Edward CastronovaIndiana University
Gert G. WagnerBerlin University of Technology, DIW Berlin, and Max Planck
Institute for Human Development, Berlin
Dusk Project Research Delayed
Virtual Assisted Self Interview ResearchFunded!
Thanks
Survey Methods Expand
Technology changes can cause this expansion
Virtual Worlds are a technological change
New Method
New Tool
Benefits of new tool
Past Research
Current Research
Future Research
New method not methodology
New method of data collection
Pen & PaperMailTelephoneComputers
Technology changes result in data collection changes
Computer-Assisted Self Interviewing
Audio-CASI
Video-CASI
Virtual Worlds
Virtual Assisted Self Interviewing (VASI): An Expansion of Survey Data Collection Methods to the Virtual Worlds by
Means of VDCI
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1188562
Virtual-Assisted Self Interview
Virtual Data Collection Interface
Surveys Dispensed By Kiosks 24/7
Low Social Presence and complete anonymity
Evaluating New Methods1) Degree of Interviewer Involvement2) Degree of Interaction with the respondent 3) Degree of Privacy 4) Channels of communication5) Technology use 6) Coverage 7) Non-response 8) Measurement error
Groves et al. (2004)Couper (2000)
Past ResearchGriffiths, M. D., Davies, M. N., & Chappell, D. (2003). Breaking the Stereotype: The Case of Online Gaming. CyberPsychology & Behavior , 6 (1), 81-91.
Seay, A. F., Jerome, W. J., Sang Lee, K., & Kraut, R. E. (2004). Project Massive: A study of online gaming communities. CHI '04 extended abstracts on Human factors in computing systems (pp. 1421 - 1424). Vienna, Austria : ACM.
Yee, N. (2006a). Motivations for Play in Online Games. CyberPsychology & Behavior , 9 (6), 772-775.
Yee, N. (2006b). The Demographics, Motivations and Derived Experiences of Users of Massively-Multiuser Online Graphical Environments. RESENCE: Teleoperators and Virtual Environments , 15, 309-329.
Yellowlees, P. M., & Cook, J. N. (2006). Education About Hallucinations Using an Internet Virtual Reality System: A Qualitative Survey. Academic Psychiatry (30), 534-539.
Williams, D. (2006c). On and Off the 'Net: Scales for Social Capital in an Online Era. Journal ofComputer-Mediated Communication , 11
Kemp, J., & Livingstone, D. (2006). Putting a Second Life “Metaverse” skin on learning management systems. Proceedings of the Second Life Education Workshop at the Second Life Community Convention (pp. 13-18). San Francisco: The University Of Paisley.
Beta TestOver 70 RespondentsNo Issues with VDCI
Ran for a week with no researcher involvement
" an innovative approach to surveys! “
" I took the Survey and I found it great ;) I can imagine how useful it can be for my academic work”
" Overall, the experience was good"
" I thought it an awesome bit of scripting"
" Overall my experience of taking the survey was that it is a very easy, straightforward process."
" First off, I thought it was a great tool. It was pretty intuitive and easy to use. I would love to have such a tool myself. "
" Just a remark: if u click in the top line in the HUD (title) you'll skip the present question. I didn't notice that, and I skiped just one of the questions (in fact the incoming amounts ;)“
"One of my group members remarked: The survey HUD needs a "back" button. The questions took too long to come into focus. On some of them I tried clicking on them again which only made it go on to the next question without an answer by mistake, but I had no way to go back. “
"The only suggestion I have is that on the last 'screen' with thank you, you also give instructions for detaching it (and maybe in the notecard too).“
"Lag causes questions to rez slowly (or can), a bit frustrating waiting to be able to read a question.
Current Research
Demographics & Quality of Life
Sampling
Random Sampling• Classified Ad in SL
Convenience Sampling•Email List Sampling
Compare Sampling methods
Random Sampling Convenience Sampling
Compare To Existing Data
SL Population US & German Populations
The Future Is Null-ish
Future Research
Surveys and Experiment in Virtual Worlds
Surveys and Experiment About Virtual Worlds
Low Social Presence Surveys
Target Population Surveys
Mark BellPhD Student @ Indiana University
http://blog.markwbell.com
SL: Typewriter Tackleberry
Twitter: Typewriter
Facebook: Mark Bell