Video Syndication 3 of 3: Better Audience Retention

Growing Your Audience And Your Business with Video Syndication

© 2014 thePlatform for Media, Inc 2 © 2014 thePlatform for Media, Inc

Introduction: Follow Your Audience

You may have great content to offer, but at the end of the day, what really matters is whether it gets seen.


Introduction: Follow Your Audience

In today’s online world, content owners need to reach out to viewers through a variety of channels.


Introduction: Follow Your Audience This might sound like a tedious undertaking, but reaching out to new viewers actually isn’t as time consuming as it may sound.


Introduction: Follow Your Audience Syndication – sharing or distributing content to other outlets or partners – is an extremely efficient way to make your content visible to new viewers.


Introduction: Follow Your Audience Video content, when syndicated, is often published to hundreds of websites and other channels. Viewers can access this content in a variety of locations, at any time.


Introduction: Follow Your Audience While the obvious benefit of syndication is that it can dramatically increase viewership, there are other benefits to be gained:

1.  Increased brand exposure 2.  More advertising revenue 3.  Better audience retention

As the final part in a three part series, this presentation will show you how syndication can provide benefit #3.


Better Audience Retention Syndication improves audience retention several ways. When a branded player is distributed to a partner ‘syndication outlet,’ the logo on the player ultimately directs viewers back to the content owner’s site and helps build traffic.


Better Audience Retention You can further enhance audience retention by including playlists, recommendations, ratings tools, and social features in your branded player. This will entice your audience to consume more of your content and create an enjoyable user experience that is both interactive and engaging.


Better Audience Retention On a final note, incorporating search and browsing options in your player can also greatly improve the discovery of your content, which will help keep eyes on your content.


Learn More

Growing Your Audience (And Your Business) with Video Syndication

If you are interested in syndicating your content, there are three ways to do so – Feeds, Player, and Media. To learn how each syndication method works, we invite you to read our Syndication White Paper:

Download White Paper

http://theplatform.com/whitepapers/download/syndication_white_paper/?utm_source=Slideshare&utm_medium=Presentation&utm_campaign=Syndication


About thePlatform thePlatform’s video publishing and management solution called mpx fully supports all methods of syndication. With mpx, you get an end-to-end feature set and a wide range of options that will scale as your business grows. No matter what your business model looks like right now, thePlatform has a syndication solution that can help you broaden your audience and achieve your online business objectives. Call us to learn how we can help you syndicate:

Toll Free: 1 (877) 436-7940


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Video Syndication 3 of 3: Better Audience Retention