Video Storytelling
Video StorytellingTO REACH AND INFLUENCE TODAYS TRAVELER
HalleyOBrienTWC, SnoCountry,
[email protected] AuklandGoogle
Travelgoogle.com/+ShaunAukland
Gregg BlanchardSlopeFillers, Ryan
[email protected] role do you play in the
video creation / marketing process?CREATEDISTRIB.AGENCYQHow much
does your brand spend on video marketing each
year?$0-10k$10-50k$100k+The Travel CycleVersion Well
UseHYGIENEAlways on pull content.Designed for core audience.
HYGIENEVideo TypesGoogles H-H-H FrameworkHUBHUBScheduled push
content.Designed for prime prospect.
HEROHEROLarge scale tent pole events.Designed for broad
awareness.
Inform.7HYGIENEAlways on pull content.Designed for core
audience.
HYGIENEVideo TypesGoogles H-H-H FrameworkHUBHUBScheduled push
content.Designed for prime prospect.
HEROHEROLarge scale tent pole events.Designed for broad
awareness.
Relate.8HYGIENEAlways on pull content.Designed for core
audience.
HYGIENEVideo TypesGoogles H-H-H FrameworkHUBHUBScheduled push
content.Designed for prime prospect.
HEROHEROLarge scale tent pole events.Designed for broad
awareness.
Inspire.9HYGIENEHYGIENEpull + always on core audience
Video TypesGoogles H-H-H FrameworkHUBHUBpush + scheduledprime
prospect
HEROHEROtent pole + eventsbroad awareness
HANDY REFERENCE AT THE BOTTOM OF EACH SLIDEDreamingHas ideas. No
decision or intent to travel.DreamingStorytellingHUBHUBpush +
scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
Its all about making a connection.HUBHUBpush + scheduledprime
prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
Our best foot forward and the story we tell
best.DreamingExecution & DistributionHUBHUBpush +
scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
California & OregonHUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
HYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
Research & BookDecided to travel. Making it happen. Where
may not be decided at first.Research &
BookStorytellingHYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
Stories can and should:
informfamiliarizecreate sense of comfortHYGIENEHYGIENEpull +
always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
The process is defined and expectations have been set.
Research & BookExecution &
DistributionHYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
Experience& ShareTraveling and telling others about your
adventures.HYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
Name up in lights.HYGIENEHYGIENEpull + always on core
audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
HYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
Experience & ShareExecution &
DistributionHYGIENEHYGIENEpull + always on core audience
HUBHUBpush + scheduledprime prospect
HEROHEROtent pole + eventsbroad awareness
Questions?~
HalleyOBrienTWC, SnoCountry,
[email protected] AuklandGoogle
Travelgoogle.com/+ShaunAukland
Gregg BlanchardSlopeFillers, Ryan
[email protected]
