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Today, video is no longer a luxury,
but rather a necessity that can be affordable and effective in telling a
compelling visual story.
www.appleboxstudios.com
In 2014, there are 3 key tech forces
keeping the creative power &
business of video rolling
www.appleboxstudios.com
• GoPros• UVAC Technology• 4K production
GoPro“The GoPro enables people to capture
compelling, immersive photo and video content of themselves participating in their favorite activities”
-gopro.com
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500 million+ views on YouTube of GoPro generated video Content
(bloomberg.com)
www.appleboxstudios.com
A Powerful tool for video production
pros all over the world
• Point-of-view angles & experience
• Cost effective
• = quality when intercut with high-end production camera shots
• Goes where no other camera dares
– Harsh environments, on helmets, torsos, animals…etc.
www.appleboxstudios.com
Anthony Bourdain’s Parts Unknown
• GoPro is a staple in
the show’s production
• Intercut w/ the
compliment of Sony F5’s &
55’s
• Captures wide-angle
views & unique perspective
from the Captain’s wheel
https://www.youtube.com/watch?v=snRFr9gspVc.
www.appleboxstudios.com
To Climb an Iceberg, part of the
Adventure in Life 4k series
• Shot 100% on the
HERO4 camera
• Filmmakers ventured
through dangerous
artic waters in Greenland
looking for ultimate
iceberg to video
• Stunning arctic
imagery
www.youtube.com/watch?v=0kBjb1yfabIwww.appleboxstudios.com
UVAC (unmanned video
aircraft carrier)
www.appleboxstudios.com
UVAC, notoriously known as aerial drone - means a drone unit is holding or strapped to a GoPro, DSLR or larger camera to capture unique, birds-eye footage from above
Phillip Bloom, British Filmaker & Video Guru
www.appleboxstudios.com
Known for his DLSR filmmaking, blogand workshops. Bloom says he loves flying a GoPromounted on his DJI Phantom 2 quadcopter, and, “How freeing it can be” even comparing it to an experience of an astronaut
UVACs, proving positive a powerful
video production & marketing tool
• Unique, birds-eye tech to grab shots typically off limits to most cameras
• Used for commercial purposes like real estate marketing, outdoor events, travel videos, training videos, wildlife conservation videos, destination marketing & delivery vehicles
• A never before experience, yet so safe!
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A 2014 viral video produced by
Apple Box Studios with UVACs
www.appleboxstudios.com
https://www.youtube.com/watch?v=zRu-PCy5-Tc&list=UUWmJGeDNyKb3vod88y_b2NA).
James Grimaldi’s “Snow Flight”
Buffalo Snow Storm UVAC Video
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UVAC phenomenon trace Back to Grimaldi’s use of his UVAC to capture thisfamous snowstorm fromhigh above. He published the breathtaking footage on YouTube. He also shot with the help of a GoPro &4K production
https://www.youtube.com/watch?v=5m6oXJcg7aM.
4K Production
www.appleboxstudios.com
4K ultra HD production is the next big thing in TV. 4K imagery has 4xs the pixels (resolution) of the 1080p HD format, today’s most used-format for acquisition & viewing.
Tech Compass Points to 4K Production
• Networks, studios & producers like Sony, Netflix & recently released, The Hobbit’s, direcotr Peter Jackson, all believe it makes sense to shoot in 4K
• Low cost
• Highest resolution & color quality
• 4K files can now be downloaded & played on high-end, 4K compatible displays
www.appleboxstudios.com
The bottom line?These are tools that help our clients & our projects push the bar higher. Compelling aerials & ground shots mixed with high
resolution & beautiful quality of 4K production are pushing us to brace
ourselves for an exciting, high & speedy year of video production ahead.
www.appleboxstudios.com