Video Internet Marketing Tips for Business Owners

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Use Video To Promote You & Your Business!

Pictures Say A Thousand Words

Videos Say A Billion - Literally!

Video Productionwww.SilverDoveProductions.com


Studies show an estimated 90% of people would rather watch a video, than read about your company.

Average Conversion Rate For Text Only Sites - 1%

Average Using Video - 12%

If you don’t use video, you’re missing out!If you don’t use video, you’re missing out!



According to Fine Law a client is more likely to do business with you when a video is viewed.

On average a person stays on your website 7 times longer when video is available.

A recent study of 116 corporations found that internet video was their number one priority in 2010.













Stand Out From Your Competitors

Reach New Audiences

Show Customers You Are Their Best Choice

Tell Them Your Way

If you don’t use video, you’re missing out!If you don’t use video, you’re missing out!



Tell Them Your WayTell Them Your Way









Video For Internet Marketing Is A Must!Video For Internet Marketing Is A Must!

The goal is to bring customers to your website.

It’s a fact, Google is placing a much higher value on videos and is giving top search engine placements to them.

With this advantage and the traffic it can generate, video marketing has become a very popular marketing method in the online market space.



Stand Out From The Crowd

Get More Business!



• Home Page Introduction• About Us• Testimonials• Landing Pages• Product Demonstrations

Video Components

The Video Possibilities Are Endless

• Advertisement

• A Promotion

• Infomercials

• A Mini-Documentary



“Adding video to my website was one of the best decisions I have ever made. Now visitors to my site can quickly get information that they need in real time. I'm also noticing my website is getting much better placement inGoogle searches since video was added. In today’s marketplace, having video on your website is a must if you want to stay competitive!” – Dr. Michael Kosdon



Using Video to Show Services and Staff



Add Video to Your Site Using YouTube



Spokesperson Walks Onto Your Website



Spokesperson Walks Onto Your Website Header



The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.



When Someone Leaves Your Site Use A Popup With A Spokesperson To Encourage Them to Buy!



“Free Tips” - Opt In Email SubscriptionsCreate a series of video tips with real beneficial information. Show the first one, then have a sign up form below the video so that customers can opt in for future video’s sent by email.



Questions and AnswersYou are an expert in your field so answer 4 or 5

questions that would be important to your potential clients.



• Photo’s, Music, & Text• Add Voice Over• Be On-Camera or Hire A Professional• Use A Teleprompter• Film On Location or Use Green Screen

Make The Video Simple Or Fancy As You’d Like



TIPS

One video is all you need!

Creating High Quality Video Gets You More Viewers, and establishes credibility & trust

Keep the length of your videos short

Spokesperson should represent your target market

Create Branding – add company website throughout

End with your logo and contact information



Make A Good Last ImpressionMake A Good Last Impression









TIPS

One video is all you need!

Creating High Quality Video Gets You More Viewers, and establishes credibility & trust

Keep the length of your videos short

Spokesperson should represent your target market

Create Branding – add company website throughout

End with your logo and contact information

Include a call to action.



Ways to Promote Your Video OnlineWays to Promote Your Video Online

We talk about social media, don’t leave out YouTube!



• YouTube is acommunity

• Have a Channel• Add new video’s• Make your featured

video a welcome video• Watch other video’s• Add favorites• Join their partner

program



Even The British Monarchy Has a YouTube Channel



Social Networking Sites, Blogs & Forums

Upload your video to Facebook and MySpace.

Tell those following you on Twitter.

Blog about your video and link to your video.

When allowed post on forums.

If your video is newsworthy you may want to sendout a press release.



Use Google to find video blogs that post interesting online videos and email them about your video.


Email blogs that talk about your videos topic. If your video is about animals then email pet blogs.

Encourage Ratings.

Allow others to embed the video



More People Will Find Your Video if it is Properly Optimized

__________




Videos are primarily search based on user-given title,descriptions and tags.

NOTE: YouTube shows 27 characters in the video description before…… It’s recommended to include your website within this limit to help refer traffic from your video to your site.





1. Use Relevant Tags - Make sure your tags are relevant to your content.

2. Include YouTube Category Tags - This will help pin your video to a category.

3. Use Tag words in the title and description.

4. Match Tags in Title and Description - Use tags as you would primary keywords in a page optimization.

TIP - Tags are not long sentence like phrases.

Tags



Produce and release creative and entertaining video’s often. The more video’s out there, all properly optimized, the better.


The thumbnail is very important. Using the right one will catch peoples attention so make it sharp, clear, eye catching and related to your video.

Just as important is a catchy title to persuade people to watch your video.



Create a way for people to share your video.

www.addthis.com

YouTube Share Option



www.WrapMa i l . comwww.WrapMa i l . comUsing Wrapmail and having a video picture in the wrap that is linked to

your video is very useful.



www.tubemogul.comwww.tubemogul.com

Upload your video once using tubemogul.com and they will add your video to every video sharing site you’ve chosen.



Viral Video Marketing is far more cost effective than direct mailing, pay per click ads, or even search engine marketing when promoting your site.

Viral video marketing generates a high, fast response rate because people enjoy the video and pass it on to others.

Ways to Promote Your Video OnlineWays to Promote Your Video OnlineViral Video Marketing



Creativity creates the buzz! Provide an element of surprise and humor.

Spend the time needed to create a compelling or entertaining video so that people want to pass it on to their friends, making it viral.

You can even base it upon news worthy events or situations.

Have your friends forward your video to people they know, add it to their MySpace page, bookmark it on social bookmarking sites, add it as a favorite on YouTube, etc.

Ways to Promote Your Video OnlineWays to Promote Your Video OnlineViral Video Marketing



Implement These Strategies and Watch Your Business Grow Tremendously.



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Video Internet Marketing Tips for Business Owners