Video commerce 1 of 3: Media Discovery & Purchasing Made Easy

Video Commerce Media Discovery and Purchasing Made Easy

© 2014 thePlatform for Media, Inc 2 © 2014 thePlatform for Media, Inc

Introduction: Video Commerce

thePlatform’s Video Commerce gives media managers more control over how they package, market, and monetize video content.


This dynamic solution maximizes the value of content libraries and enables video monetization in every window.




Three of the biggest reasons why you should consider thePlatform’s Video Commerce are:

1.  It makes it easy for your customers to discover and purchase media.

2.  It gives you more control over your video store. 3.  It can quickly adapt and scale to your needs.

This presentation will walk you through reason #1.


Media Discovery and Purchasing Made Easy

Video Commerce gives you many ways to merchandise and customize products. The Product Tags field in mpx allows you to “tag” or label products based on numerous criteria.

Product Tags allow you to “tag” or label products based on numerous criteria.



Let's say you have a special location next to your playlist where you want to place a weekly offer. You can create an "Editorial Top Pick" tag, apply it to a product, and have the storefront query for that tag so that the offer shows up in that spot.

Product Tags – Use tags for editorial selections:



If you have different storefronts for different devices, you could use tags as a way of restricting available content to that media appropriate for the consumer's current device.

Product Tags – Use tags for device types:



This is another way of restricting what content can be viewed, but it would be by the user's geographic location instead of device.

Product Tags – Use tags for regions:



You could tag a product "subscriber:gold," and have it either not show up in the storefront or only be made unavailable for purchase for non-gold consumers. The checkout adapter in the commerce stack would then be written to enforce this implicit rule.

Product Tags – Use tags for subscription enforcement:



Product managers can also create Product Bundles, which enable you to group product offerings based on a host of criteria like movie genre, series, director, etc.



Product Bundles – All of these groupings are catalogued and searchable within the storefront. Typical queries may include:

•  "Find all products mentioning Hobbit" •  "Find all products containing media that mention

Hobbit” •  "Find all products containing media directed by

Peter Jackson"



Video Commerce’s Pricing Template feature lets you set multi-variable pricing terms to any product or product bundle. Pricing Templates define the base price of a product and the duration for which that price is in effect.

0RICING¬4EMPLATES¬DElNE¬the base price of a product and the duration for which that price is in effect.



Pricing Templates – Product managers can create a set of reusable pricing templates that can accommodate a variety of pricing strategies. A few examples:

•  Define a sliding scale of pricing over a period of time

•  Define the currency a product can be sold in and its tax basis

•  Allow the product to appear in different areas of a storefront over its lifecycle



Pricing Templates – Video Commerce contains two pricing tiers, relative and exception:

1. Relative Tiers set a base price for a duration (days, weeks, months, or years).

2. Exception Tiers set a base price for a time period

between specific start and end dates.



When you assign a pricing template to a product, this creates a pricing plan. You can think of the pricing plan as defining the entire availability and pricing package for allowing a user to make a purchase from a storefront.

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Pricing Plans – The following illustrates how a pricing plan takes the product information and pricing template tiers and calculates the various dates, timeframes, and prices: January February March

Offer Start Date January 1st

Offer End Date March 31st

Exception Tier February 14th Midnight to February 14th 11:59 PM at $14.00

Relative Tier 1 2 Weeks at $25.00

Relative Tier 2 2 Monts at $25.00

Relative Tier 3 15 Days at $10.00

January 1 - 14 at $25.00

January 15 - March 15 at $20.00

Exception: 1 Day at $14.00

Resume: February 15 - March 15 at $20.00

March 16 - 31 at $10.00

4HE¬lRST¬RELATIVE¬PRICING¬tier begins when the PRODUCT¬BECOMES¬AVAILABLE¬FOR¬SALE¬�ON¬ITS¬OFFER¬START¬DATE�¬AT¬A¬PRICE¬OF¬��

4HE¬lRST¬TIER¬ENDS¬AFTER¬2 weeks and the second RELATIVE¬TIER¬BEGINS�¬AT¬A¬PRICE¬OF¬��

4HE¬SOLE¬ABSOLUTE¬TIER¬IS¬IN¬EFFECT¬ON¬6ALENTINE�S¬$AY¬WHEN¬THE¬PRODUCT¬SELLS¬FOR¬$14.

!T¬THE¬END¬OF¬THE¬�� HOUR¬DISCOUNT¬PERIOD�¬THE¬ABSOLUTE¬TIER�S¬PERIOD¬ENDS¬AND¬THE¬SECOND¬RELATIVE¬TIER�S¬EFFECT¬RESUMES¬AT¬THE¬PRICE¬OF¬��

4HE¬SECOND¬TIER�S¬EFFECT¬ENDS¬�¬MONTHS¬AFTER¬IT¬BEGAN�¬AND¬THE¬lNAL¬THIRD¬RELATIVE¬TIER¬TAKES¬EFFECT¬AT¬A¬CLEARANCE¬PRICE¬OF¬��¬AND¬REMAINS¬IN¬USE¬UNTIL¬THE¬PRODUCT¬IS¬NO¬LONGER¬AVAILABLE�

Promote Your Products

$EVELOP¬SPECIAL¬OFFERS¬FOR¬INDIVIDUAL¬PRODUCTS¬OR¬SUBSCRIPTION¬SERVICES¬THAT¬ENTICE¬CUSTOMERS¬TO¬MAKE¬PURCHASES�

ʄ #ODE¬AND¬CODE LESS¬BASED¬PROMOTIONAL¬OFFERS�¬%XAMPLE�¬ENTER¬THE¬CODE¬hBACK�SCHOOLv¬AT¬TIME¬OF¬CHECKOUT¬FOR¬��¬OFF¬KIDS¬MOVIES�

ʄ 0ROMOTIONAL¬PRICE¬DISCOUNTS¬CAN¬BE¬A¬DISCOUNT¬PERCENT�¬DISCOUNT¬AMOUNT�¬lXED¬PRICE�¬OR¬FREE�

ʄ 3PECIAL¬INTRODUCTORY¬PRICING¬FOR¬SUBSCRIPTIONS¬THAT¬IS¬BILLING¬CYCLE¬AWARE�¬3ET¬A¬MINIMUM¬SUBSCRIPTION¬PERIOD¬TO¬RECOUP¬ACQUISITION¬COST�¬!T¬END¬OF¬CONTRACTUAL¬PERIOD�¬REVERT¬TO¬A¬NEW¬CONTRACT¬THAT¬DOES¬NOT¬INCLUDE¬INTRODUCTORY¬PRICING�

ʄ 4HRESHOLDS¬FOR¬QUANTITY¬OR¬PRICE�¬%XAMPLE�¬BUY¬�¬MOVIES¬AND¬THE¬�TH¬IS¬��¬OFF¬OR¬SPEND¬��¬AND¬RECEIVE¬A¬NEW¬RELEASE¬FOR¬FREE�

ʄ #USTOMIZABLE¬USER¬QUALIFYING¬BUSINESS¬RULES¬THAT¬STIPULATE¬THE¬TYPES¬OF¬CUSTOMERS¬ELIGIBLE¬FOR¬THE¬PROMOTION�


Learn More

Video Commerce: Easily package, market, and monetize your video content

For a more in-depth exploration of Video Commerce and its advanced merchandising options, we invite you to read our white paper:

Download White Paper

http://theplatform.com/whitepapers/download/advanced_video_commerce/?utm_source=slideshare&utm_medium=presentation&utm_content=commerce1&utm_campaign=commerce


About thePlatform If you want to maximize your digital store’s revenues, thePlatform can help. We designed Video Commerce so you can create new products and enable your customers to easily find and purchase them. Call us to learn more about how we can help you:

Toll Free: 1 (877) 436-7940


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Video commerce 1 of 3: Media Discovery & Purchasing Made Easy