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64th World Newspaper CongressKyiv · September 2012
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Change theway we
think about the news
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Change theway we
think about the news
Change how weuse the
newsroombuilding
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Change theway we
think about the news
Change how weuse the
newsroombuilding
Change theway we workand interact
with our readers
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Media is:
· app (product) · public space· community3
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app [brand+content] x screens + smedia
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app [brand+content] x screens + smedia
· one single brand, many products
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app [brand+content] x screens + smedia
· one single brand, many products
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
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app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!· hear the people / change the agenda
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!· hear the people / change the agenda
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
live data minning on
how people ‘read’ us
and read the news
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!· hear the people / change the agenda
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
live data minning on
how people ‘read’ us
and read the news
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Show thechange
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understand media as the new third space
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understand media as the new third space
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understand media as the new third space
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understand media as the new third space
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understand media as the new third space
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understand media as the new third space
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+VilaWeba community-centered project of newspaper
commitment · community · club
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total reach
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membership
advertising
total reachbusiness
reach
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membership
advertising
total reachbusiness
reach
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membership
advertising
total reachbusiness
reach
Facebook,Twitter
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