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Powering the SoLoMo app economy
Always Socially ConnectedToo difficult to achieve?
Powering the SoLoMo app economy
PEOPLE LOVE TO TALK ABOUT WHAT THEY ARE DOING
via Facebook38%
via Twitter11%
Other ways51%
in 2010via Facebook
56%
via Twitter17%
Other ways27%
in 2011
Content is king, a social currency for users where Social Networks act as the digital exchange. And this
exchange is growing ever more valuable…
Powering the SoLoMo app economy
A SIMPLE PRINCIPLEUsers commit time to engagement through a mobile device when the effort is rewarding and painless…
User Satisfaction
Brand Performance
Minimum User Requirement
Powering the SoLoMo app economy
GETTING THEREBy prioritizing user engagement, ensuring it is a valued experience and making it social, you have the best chance of winning over the audience…
…and earning more of their time
Context
Value
Social
User Satisfaction
Brand Performance
Powering the SoLoMo app economy
Step 1 is getting there
Step 2 critically, is staying there
It’s your product, but it can fall victim to outside influences
There are multiple third party Social Networks meaning lots of integration effort
These third parties often make changes to their code, meaning you have to revisit yours
E.g. any change to your app means re-publishing through the app stores
Changes may mean a complete rethink of how things work in your app or site
Ensure that any user action is simple to carry out
Overcome any dependencies on third parties that impact the user experience
Make Social an integral part of the app and/or site design
Build a brand(ed) experience Remove unnecessary development
costs as this money is better spent elsewhere
THERE ARE A FEW HURDLES
BarriersPriorities
Powering the SoLoMo app economy
WE’VE SOLVED THE PROBLEM
An integrated social services platform that means you no longer have to anticipate what those big social network players are doing in the background.
Quite simply, your social gateway.
What is the Viafo Gateway?
Powering the SoLoMo app economy
HOW VIAFO WORKSThe Clientintegrates Viafo Service Gateway code into your product once, either within the API or directly into their application code
ViafoService Gateway
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Client’s audiencecan use their favorite social and location services seamlessly from within the app.
Powering the SoLoMo app economy
VALUE TO BRAND
You have the user in the palm of YOUR hand: Strong brand positioning Empowerment to react to user
sentiment Strengthens management of cross
channel comms Increases user sessions Increases inventory value
73% of mobile app users agree that they expect a company's mobile app to be easier to use than its
website.
Harris Interactive Survey 2011
Brands create social value through the way they design their products and the way they communicate with consumers.
Powering the SoLoMo app economy
WHAT WE’RE WORKING ON…Regional Controls to adapt for local markets. For instance, in China you can remove Facebook and add RenRenRegional Social Networks
China, Russia, RoW
‘Game your App’ by adding badges, scoring for social actions, leader boards incl tracking
Additional Stats with integration to existing analytics services More APIs incl carrier APIs
Powering the SoLoMo app economy
BloodSprint – Social Blood Donation
Powering the SoLoMo app economy
BLOODSPRINT – MAKING BLOOD DONATION SOCIAL
Bringing social and gamification to an alerts and notification service for blood donation.
Currently seeking sponsors to take the app to market.
Powering the SoLoMo app economy
DAVID O’NEILL – CEO VIAFO206 972 [email protected]