Mitch Titley

What does your business need to attract funding?

What does your business need to attract funding?

• Business attributes• Financial requirements• Other considerations• Think about the Investor• Mitch Titley’s “Top 4”

Agenda

What does your business need to attract funding?

Must have…• Good management / people!• Barriers to entry / unique offering• Scaleable

Sought after…• Transformational technology or • Growth market / market leader

Business attributes

Personal impact (communication, trust, integrity)

Passion / belief / drive Track record

What does your business need to attract funding?

Must have…• Cash generative (/ profitable)• Growth prospects• Business plan

Sought after…• Scale...

Financial requirements

There are exceptions to this… …but they are “normally” only

tolerable in the short term

A clear and consistent story… …that ties into your financial

projections!

What does your business need to attract funding?

Must have…• Evidence that it works• An exit story!• “Bumping into” the right investor• Luck

Sought after…• Your own / “friends & family” money

Other considerations

A diverse network helps here

But you can make your own luck

What does your business need to attract funding?

• 3 types of Investor:– Financial– Hedonistic– Altruistic

• Role in business?– Mentoring / “black book” / other?

• Financial instrument?– Equity / loan / other?

Think about the Investor

What does your business need to attract funding?

• Good management / people• Cash generative• Barriers to entry• Scaleable

Mitch Titley’s “Top 4”

What does your business need to attract funding?

Thank you.

Mitch Titley