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- 1 - Proprietary and Confidential September 2008 Get Found: Search Engine Tips to Promote Your Website Today’s Featured Speaker: Heather Lutze, Founder/Owner Lutze Consulting National SEM Speaker Lead Trainer for Yahoo! Advertiser Workshop for Success – 2006, 2007 Lead Trainer for Pay Per Click Summit 2008 Author – “The Findability Formula” Search Marketing Certifications Google Yahoo! Senior Editor – Search Engine Marketing Journal Today’s Moderator: Ken Giffin, Director of Marketing, Verio, Inc.

Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker

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Page 1: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 1 -Proprietary and Confidential September 2008

Get Found: Search Engine Tips to Promote Your Website

• Today’s Featured Speaker:

Heather Lutze, Founder/Owner Lutze Consulting

– National SEM Speaker

– Lead Trainer for Yahoo! Advertiser Workshop for Success – 2006, 2007

– Lead Trainer for Pay Per Click Summit 2008

– Author – “The Findability Formula”

– Search Marketing Certifications

– Google– Yahoo!

– Senior Editor – Search Engine Marketing Journal

• Today’s Moderator:

Ken Giffin, Director of Marketing, Verio, Inc.

Page 2: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 2 -Proprietary and Confidential September 2008

Social Media For SEO

•Connect with right search keywords

•Edit your Social Media Profiles & Elements with Keywords

•Track the results in Google Search Results

Page 3: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 3 -Proprietary and Confidential September 2008

Page 4: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 4 -Proprietary and Confidential September 2008

Page 5: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 5 -Proprietary and Confidential September 2008

Google Ad Words

www.google.com

Dedicated Hosting

Page 6: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 6 -Proprietary and Confidential September 2008

Your ad reaches users at the moment they demonstrate interest

What is Google Advertising?

Page 7: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 7 -Proprietary and Confidential September 2008

Yahoo! Search Marketing

Mother’s Day Flowers

Your customers see your ad when they search

Page 8: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 8 -Proprietary and Confidential September 2008

Take Your Marketing to the Next Level

1. Know Your Internet Marketing Options

2. Know Your Online Customer

3. Customize The User Experience

Page 9: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 9 -Proprietary and Confidential September 2008

Know Your Online Customer

• Learn the Buying Cycle for Clients

– How do users search?

– How do customer’s self-select themselves?

– How are we advertising now?

• Identify “New Client” Keywords

• Give the prospect a relevant click experience – You Paid for it!

Page 10: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 10 -Proprietary and Confidential September 2008

Source OneStat.com 2/2004

Know How Users Search…

Source: PPC Summit.com – Mary O’BrienAlteract Marketing

Page 11: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 11 -Proprietary and Confidential September 2008

Source: Find Me Faster 5/2004 – Mary O’Brien PPC Summit 2008

3+ Words 26%

1 Word 19%

2 Words 55%

… And How Advertisers Buy Keywords

Source: PPC Summit.com – Mary O’BrienAlteract Marketing

Page 12: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 12 -Proprietary and Confidential September 2008

AudienceDescription

Information Gathering

Product Category

Product Options

Key Companies

Tracking and comparing selection criteria

Committed to finding service and ready to move to next level

Keywords

Hosting

Host

Servers

Dedicated Hosting

Dedicated IP Hosting

Managed Private Server

Virtual Private Server

Windows Dedicated IP Hosting

Apache Platform Hosting Denver Colorado

Virtual Private Server Services Business

Become Informed Take ActionMore Modifiers

How Customers Search – Buying Cycle

Source: PPC Summit.com – Mary O’BrienAlteract Marketing

Page 13: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 13 -Proprietary and Confidential September 2008

Keyword Research

Keyword “Hosting” - Informational Keyword “Dedicated Hosting” - Shopping

Page 14: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 14 -Proprietary and Confidential September 2008

Negative Keywords

Understand how you do NOT want to be found!

Page 15: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 15 -Proprietary and Confidential September 2008

Take Your Marketing to theNext Level

1. Know Your Internet Marketing Options

2. Know Your Online Customer

3. Customize The Online User Experience

Page 16: Verio Partner Summit - SEO for SEM  - Heather Lutze Internet Marketing Speaker

- 16 -Proprietary and Confidential September 2008

Next Education Series Event

• Part Two: SEM

Get Results! Create Search Engine Marketing Campaigns Like a Pro Heather Lutze - SpeakerWednesday December 3, 2008: 12:00 Noon EST

• Register Today: www.viaverio.com

• Useful Search Engine Marketing Web

Sites:http://www.viaverio.com/sem-webinar/

For more information on how to become a Verio partner, visit us at www.viaverio.com

[email protected]