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So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.
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Verge Lisbon
So(Pho)LoMoNuno SantosOgilvy Paris - Head of MobileBrandEmotivity - Partner, Strategy
Lisbon, 6 June 2011
Friday, 8 June 12
So, lets get started...
Friday, 8 June 12
So (Pho) Lo Mo
So, lets get started...
Friday, 8 June 12
John Doerr
Venture Capitalist
Partner at KPCB
Friday, 8 June 12
Mobile
Social Local
The “magic” intersection
Friday, 8 June 12
The world’s Third Nation
Mobile
Social Local
Friday, 8 June 12
The world’s Third Nation
Mobile
Social Local
Source: Mashable
Friday, 8 June 12
160 Million Professionals
Mobile
Social Local
Friday, 8 June 12
The fastest ever social network growth
Mobile
Social Local
Friday, 8 June 12
Social TV
Mobile
Social Local
Mobile
Social Local
Friday, 8 June 12
While watching TV
12%
7%
11%
24%
46%
13%
10%
13%
24%
41%
Daily Several times Week Several times month Once a month or less Never
Source: Nielsen Q2 2011
iPad Smartphone
Friday, 8 June 12
Mobile
Social LocalThe precursor of “Local”
Friday, 8 June 12
Mobile
Social Local83 million subscribers - 16 million buy deals
Friday, 8 June 12
Livingsocial just raised 25 million dollars
Mobile
Social Local
Friday, 8 June 12
Community buying power
Mobile
Social Local
Friday, 8 June 12
Fund beyond ROI
Mobile
Social Local
Friday, 8 June 12
If your business is for the community
Mobile
Social Local
Friday, 8 June 12
4 million active users - 1 billion rewards
Mobile
Social Local
Friday, 8 June 12
Enabling Local Businesses
Mobile
Social Local
Friday, 8 June 12
Social, Local, Mobile Gamification!
Mobile
Social Local
Friday, 8 June 12
Started as “neighbours helping neighbours”
Mobile
Social Local
Friday, 8 June 12
Everyone can become a “Gigwalker”
Mobile
Social Local
Friday, 8 June 12
Mobile
Social Local
Friday, 8 June 12
Mobile
Social Local
Facebook1 Billion members
PermanentGeographic Context
Around meNear my heart
Community Enablement
1.3 Billion 3G Connections
PermanentSocial Context
Friday, 8 June 12
So (Pho) Lo Mo
Friday, 8 June 12
Path / Pinterest / Facebook...
Friday, 8 June 12
Tell amazing stories...
Friday, 8 June 12
That inspire people...
Friday, 8 June 12
... and get people to inspire other people...
Friday, 8 June 12
Mobile
Social Local
SoLoMoThe Structure
Friday, 8 June 12
(Pho)The Story. The Brand.
Mobile
Social Local
SoLoMoThe Structure
(Pho)The Essence
Friday, 8 June 12
Thank you!
Obrigado!
London Paris Singapore Shanghai
Friday, 8 June 12
