Stanford Venture Lab

Assignment 2 - Commercial

The Ad

Neighbours thought I was nuts when I installed 300 square meters of solar panel grids on my house. "Look how ugly that grid is" they exclaimed, but then the cells went in. The futuristic slim line cells looked attractive and that's not all. Eliminate your billsImagine what it would be like to never have to worry about skyrocketing electricity prices ever again. That is how I live right now. The neighbours aren't laughing, they're coming to me for advice on how to save. The fact is you can completely illiminate your energy bills and even make money. Make money for doing absolutely nothingThe real secret that blew my neighbours mind was when I told them I was not only saving on bills, but making money. Not only does my home power itself, but I make money by selling my excess energy back to the same power companies that had been slapping me with bills all these years. Feel great about saving the environmentNot only is my wallet happier, but so am I. I rest easy at night knowing that I am making a real difference to the environment, with this fantastic clean technology. Send for our free consultationThousands of people don't realise just how easy it is to make money and save the environment through the magic of solar power. If you are serious about destroying your energy bills -- if you want to make money and impress your neighbours -- email, mail or call at once to have one of our consultants visit your house for free -- with no obligation. Get in fast though, we only have a limited number of solar specialists in your area and demand is strong -- act now to start making money sooner.

The Copy

● Create a commercial for this "Worst" idea

● A solar panel company that required 3002m of roof space

● This course uses evidenced based start-up techniques, so we aimed to parody the father of evidenced based marketing: John Caples

● The result was a quick and dirty collaboration of Caples' famous copy "They Laughed When I Sat Down At The Piano" and a the first suitable picture we could find of a solar panel.

● We replaced the original caption with new copy hinting at the evidence-based theme

The BriefThe Brief

The Result

The Original