5
GetVenga.com @GetVenga Know Thy Guest

Venga open analytics pres 07 17-13 (1)

Embed Size (px)

Citation preview

Page 1: Venga open analytics pres 07 17-13 (1)

GetVenga.com

@GetVenga

Know Thy Guest

Page 2: Venga open analytics pres 07 17-13 (1)

Connecting Purchase Data to Guests

Point of Sale Data

+ +

Customer Information

Analytics Targeted Marketing

Personalized Service Feedback

Page 3: Venga open analytics pres 07 17-13 (1)

Venga Today G

uest

s T

rack

ed

0

50,000

100,000

150,000

200,000

250,000

Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13

Page 4: Venga open analytics pres 07 17-13 (1)

Delivering ROI for Our Customers Campaign Description: Automatically emails guests that haven’t visited in 30

days with an offer for a free side item with a purchase of a main item

Open rate 3x restaurant email marketing average1

>99% of emails successfully delivered

Average check for guests brought in is 34%

higher than average during the same period

ROI on cost of Venga for

this feature alone! 220%

Unique Opens = 59% email opened 3 times on average

Visits = 109; Revenue = $1895 Redemption Rate = 11.4%

Total Email Recipients: 952 in 24 days

Note: ROI calculation assumes 30% COGS based on $149

per month per location cost of Venga and 5 locations

Page 5: Venga open analytics pres 07 17-13 (1)

5

Funding

• Recently raised a $1mm Series A preferred round

• Expect to raise next round in late 2013 / early 2014