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Social Media Branding Strategy
Facebook Creating A Culture
Better Lives (Vemma)
The ul'mate goal of you Facebook page is to promote Vemma products by crea'ng an overall culture of be;er lives. This Facebook page will not
only inform users on new/upcoming Vemma products, but it will also allow them to benefit from
a variety of health living 'ps and informa'on.
The Reason As human beings, it’s crucial that we iden'fy with different concepts. At the same 'me, it’s important to a;ract the right audience with a strategic company culture. The goal of your Facebook page is to allow users to relate to Vemma through industry related memes, images, infographs, graphics, wri;en content and videos.
The Strategy • Post industry-‐related memes to create sharability and engagement • Create a custom separate Facebook iframe tab with a “like gate” to promote page likes • Integrate all Social Media sites on separate iframe tabs to achieve a user-‐friendly
plaLorm • Coin terms in memes that users can iden'fy Vemma with. Ex. “Ve Advanturous, Ve
Smart, Ve Bold, etc.”
The Resources
• Industry trending content research • Graphic campaign crea'on and syndica'on • Meme crea'on • Custom iframe tab crea'on • Audience research
Examples
Healthy
Wise
Coining terms through custom memes allows users to remember a brand and to associate it with a concept.
Examples A custom Facebook app with a “like gate” allows users to like a page before they are able to view it. This method encourages page likes and entries. It works best when offering product samples, discounts, coupons, etc.
Twitter Creating Awareness
The Reason Our goal is to use Twi;er as an efficient real-‐'me plaLorm that informs users on the latest nutri'onal trends, diets and news in order to leverage from popular/credible news sources and publica'ons. The Strategy
The Resources • News Sources (Online newspapers) • Nutri'onal Publica'ons • Social Media research tools
• Syndicate industry related ar'cles that are 'me sensi've • Use hash tags strategically to reach the maximum number of users on Twi;er • Conduct weekly in depth research on trending hash tags with a variety of tools • Syndicate Facebook posts and content • Engage users and acquire followers by establishing conversa'ons and selling points
Google+ Bringing Credibility To The Table
The Reason Apart from being a fun and lively product, Vemma also takes a highly scien'fic approach. Educa'ng poten'al customers on the benefits of Vemma products is crucial. Building credibility is the key to opening doors to the next level.
The Strategy • Publish accredited Scien'fic research on a variety of topics related to food nutri'on,
diete'cs, exercise, medicine and overall health sciences. • Engage users with up-‐to-‐date studies on health habits and trending diets • Create a trustworthy nutri'on/health related educa'onal wiki users can refer to when
they have ques'ons and concerns.
The Resources • Scien'fic Journals • Medical Diaries • Online Medical Encyclopedias
Examples The main idea behind this strategy is to be able to provide users with a credible source of scien'fic nutri'onal informa'on while at the same 'me allowing them to engage and post their opinions and experiences.
Harvard School of Public Health
Examples Google+ Communi'es are places for people to get together and talk about the interests they share. In these Communi'es, one may search by niche, loca'on, keyword, etc.
The goal is to syndicate credible scien'fic content on these Communi'es in order to spark conversa'on, build credibility and create a branding concept.
Promotion Service Spreading The Word
The Strategy
• Press Releases-‐ Syndicate a Press Release to numerous news sources for maximum exposure
• Facebook Promoted Posts-‐ Facebook promoted posts allows for specific posts to reach a custom audience. Minimum recommended budget of $200
• Facebook Ads-‐ Facebook ads allow a page to be promoted aaer it has acquired a significant flow of engaging content by customizing audiences through niches and loca'ons. Minimum recommended budget of $300
The Reason Being able to create viral marke'ng material is just as important as how to promote it. In order for a Social Media strategy to succeed, finding the right promo'onal services is a must.