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Prevent Virtual Event Nightmares: How Producers Prepare Speakers,

Exhibitors and Attendees

Susan Friedmann, CSP, the Tradeshow Coach

Dennis Shiao, Director of Product Marketing, InXpo

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Introduction

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Speakers (Presenters) Speaker unable to login to the environment Speaker not familiar with Webcasting platform

Exhibitors Exhibitors unfamiliar with networking tools Live attendance below expectations Low activity / engagement

Attendees Attendee confusion

Common Virtual Event Issues

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Speaker Preparation

Training Session

Technology Walk-thru

Practice Session

Live Recording /

Live Broadcast

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Exhibitor Preparation

Recruit the right

staffers

Educate the staffers (internal)

Educate the staffers (external)

Sneak Preview / Dry Run

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Exhibitor Preparation: Sneak Preview

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Attendee Preparation

Attendee Guides

Flash Tours

Welcome Greeting

Greenscreen

Host/Hostess

Attendee Preparation

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Key to a Successful Event…

5 Ps Formula

Proper

Planning

Prevents

Poor

Performance

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The Players

Speakers

Exhibitors Attendees

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Avoid Speaker Duds

Program

objectives

Audience needs

Good information Virtual

EventExperience

Successful Event

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Avoid Exhibitor Duds

Know what want

to achiev

e

Set measurable goals

Prepare a script

Become

familiar with

technology

Successful Event

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Key to a Successful Event…

Proper

Planning

Produces

Profitable

Performance

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Contact Information

Susan Friedmann, CSP The Tradeshow Coach

www.thetradeshowcoach.com

Dennis Shiao, Director, Product Marketing, InXpo

www.InXpo.com