Marjolein Koppelaar

Ve Interactive

Amsterdam

Twitter along!@MarjKoppelaar#ETS13

Marjolein Koppelaar

Ve Interactive

Amsterdam

Twitter along!@MarjKoppelaar#ETS13

• Opgericht in 2009

• Acht vestigingen wereldwijd

• Vier international desks

Wie is Ve Interactive?

Ve Interactive

Increasing revenues for online retailers

Operating worldwide

Let’s talk about….

Shopping cart abandonment!

• Quote leaving things How big is this problem?

• “I don’t have a shopping cart abandonment problem”– On average, 91% of people abandon in the

checkout

• “People that abandon will come back themselves at some point”– ‘Natural return rate’ : 5%– Online price comparison: 75%

THE FACTS

Sources: Forrester Research, Econsultancy.com, Ve Interactive

Why do people abandon in the first place?

1. ‘Window shopping’ – 57%

2. Saving items – 56%

3. Delivery costs– 55%

Bron: comscore.com & entrepreneur.com

What now?!

• Long-term strategy

• Short-term strategy

Hoe los je dit probleem op?

1. Long-term strategy:

Optimise your checkout!

1. Have a clear design with logical steps in your checkout

2. Have a clear and complete overview of the total costs

3. Be clear about the delivery date

4. Possibility to save the shopping cart

5. HAVE DIFFERENT PAYMENT METHODS

2. Short-term strategy:

Send a remarketing e-mail

• Send an email

• Remind your visitor

• Lead them back

• Let them convert

• Easy to set up

• Extra revenue

• Focus on optimising checkout

• Strong email

• Keep testing

• Timing of email

1. Goede e-mail – een aantal basispuntenClear CTA’s

Clear CTA’s

Combinations oftext links andbuttons

Give the possibility to unscubscribe for this kind of email

Give them an extrapush to come back

Show an interest

Remind them of the abandonedproducts

And then… testing!

Personalisation

Cascade

Criteria filters

Functionality Testing period Increase/decrease

Personalisation November 2012 - 5%

Product feed December 2012 + 30%

Cascade January 2013 + 10%

Criteria filter February 2013 + 15%

Baseer beslissingen alleen op data

• It’s more than just the technology

• Make sure you either work with a specialist or have one in-house

Take-aways

• 91% of your visitors abandons in the checkout – 5% comes back naturally.

• Put a strategy in place for your shopping cart abandonment• Long-term: optimisation of the checkout • Short-term: remarketing emails

• Remarketing emails:• Make sure your have a sufficient basic email • Test different functionalities to discover what

works best for your website and target group • Make decisions only based on data

@MarjKoppelaar@VeBenelux

info@nl.veinteractive.com