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Veterans Alliance Resourcing, Inc. (VAR) is a Service Disabled Veteran Owned Small Business (SDVOSB) providing complete end-to-end service supply chain solutions and high technology business development services. As seasoned industry veterans, we are more than just another technology consulting group. Our team brings decades of experience in developing and executing creative service solutions.
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Veterans Alliance Resourcing, Inc.
Presentation for Business Development Services
© Veterans Alliance Resourcing, Inc. 2013
Who We Are
© Veterans Alliance Resourcing, Inc. 2013
Veterans Alliance Resourcing, Inc. “VAR” is a Professional Representation Company with a corps of service industry veterans, averaging 25+ years of sales and business development experience. A Service Disabled Veteran Owned Small Business (SDVOSB), we provide complete end-to-end outsourced sales, technology services, products and software solutions for the high technology services industry.
Introduction to VAR
© Veterans Alliance Resourcing, Inc. 2014
Our team is comprised of Service Industry Experts. We bring Decades of Experience in Positioning, Selling and Executing High Technology Service Solutions. Our Team has Introduced and Developed some of the Most Innovative Solutions that helped transform the industry.
• Trade-In Programs (PCs & Peripherals - Apple ’90 & ‘94, Dell ’96 & CompUSA ‘04, Hard Drives - Western Digital, Quantum & Seagate ‘96,) – 1 Million+ Returns
• Product Remanufacturing (Compaq ’96, Dell ‘97) – 10k units/month• Shared Revenue Remarketing (Compaq ‘96, Dell ‘97) – 75k units/month• Sole-Source Parts Supply Management (Sears ‘94, Best Buy ‘99) – 500k/year• Vendor Managed Inventory & Parts Forward Stocking Logistics – ‘04• Extended Warranty Programs and Protection Plans on Furniture
Our Clients are Best-in-Class Service Providers, each Representing Individual Market Segments.
By Design, VAR’s Service Providers are Complementary. We Never place a Competitor into a Client’s Selected Market Segment.
Your VAR relationship is Exclusive.
Service Supply Chain Experts
Customer IntelligenceCall Center & Help Desk Services
Customer Experience Mgmt. -Survey Benchmarking, Data
Analytics and Support Crowd Idea Management SW
Service Support Field Service Dispatch - Deploy,
Install, Repair & Deinstall - ATM, POS, IT & Consumer
ElectronicsIT Managed Services
Data Center Service Mgmt.Security-as-a-Service (MSSP)
Service Operations Mgmt. SW
Service Parts ManagementPurchase & Exchange OptionsForward Stocking Locations & Vendor Managed Inventory
Recertified Name-Brand Parts
Reverse Logistics - Value Recovery Returns Mgmt. & Depot Repair
Product Audit, Disposition, Remanufacture & Kitting
Remarketing & Fulfillment Recycling & Data Destruction
Workforce SolutionsPermanent, Project Based &
Contingent Staffing of Engineering, IT & Service Pros
Service, Operations, Sales, Purchasing, Marketing &
Merchandising Executives
Portfolio of
Services
Market Segments
Our Model
© Veterans Alliance Resourcing, Inc. 2014
Increased Customer Benefits• VAR is remodeling how business development and
consultative sales are offered in the aftermarket services industry. We marry best-in-class mid-market vendors to the customers that can utilize their services.
Lower Costs• Eliminating the typical margin stacking of a reseller
(reducing Customer costs), we reduce costs to our Clients by offering a team of sales executives at about half the cost of a direct hire.
The VAR Team
Michael SchulerCEO Dallas, TXYearsofexperience:33
Expertise:Sales,Bus.Dev.,ServicePartsManagement,ReverseLogistics,Repair,ProductRemarketing,ValueRecovery,SoftwareSolutions,ITServiceDelivery,StaffingandPartnering.
US Marine Corps ‘76-’79
Susan KrautbauerExecutive VPMinneapolis, MNYearsofexperience:29
Expertise:Sales,Bus.Dev.,LogisticServices,ServiceSupplyChain,MarketingStrategy,AccountDevelopment&Penetration,SalesTraining/Optimization
Devin RojasSr. DirectorPhoenix, AZ
Yearsofexperience:30
Expertise:Sales,ServicePartsSupplyChain,Procurement,ProductRemarketing,AccountDevelopment&Penetration.
© Veterans Alliance Resourcing, Inc. 2013
Steve FriedmanSr. DirectorPalm Beach, FL
Yearsofexperience:30
Expertise:Sales,BusinessDev.,StrategicPlanning,FinancialPlanning,ExecutiveCoaching,ExtendedWarrantyContracts,Mergers&Acquisitions.
Over 150 Years of Aftermarket Services Industry Experience
Howard NachtDirectorNew York, NY
Yearsofexperience:29
Expertise:Sales,Bus.Dev.,Networking,ProjectManagement,Purchasing,Logistics,IT,SmallBusinessOwnership,ProductRemarketingandValueRecovery.
Veterans Alliance ResourcingBrainhunter Division
© Veterans Alliance Resourcing, Inc. 2013
Greg RanceManaging DirectorVAR – Brainhunter Workforce SolutionsMinneapolis, MN
Yearsofindustryexperience: 15
Expertise: Talent Management, Recruitment, Business Development, Strategic Planning, Operations, Franchise Business Ownership and Management, Multi-site Franchise Consultant. MBA Program Recruiter for Bethel University.
Over 150 Years of Aftermarket Services Industry Experience
Angelo Simao Sr. ConsultantBoston, MAYearsofexperience:22
Expertise: Technical Labor Staffing and Contingent Workforce Project Management, IT & Engineering Staffing, Business Development, Sales Management, HRIS and HR Strategies
VAR Business Development Services
Execution with superior performance guaranteed for every step in the sales cycle. Services include:
• Prospecting and Pipeline Development
• Qualifying• Sales Forecasting• Customer Needs Analysis• Customer Presentations• Sales Training• Proof of Concept• Proposal / RFP Response
• References / Case Studies
• Greenfield Strategies• SDVOSB• Negotiation and
Closing • Messaging / Positioning• Marketing Collateral
Development
© Veterans Alliance Resourcing, Inc. 2013
A Consultative Approach
AsIndustryExperts,andarmedwithTop-TierClients/VendorsandourSDVOSBPositioning,VARbrings-
A Consultative Approach to Sales.
WeFirstIdentifytheCustomer’sChallengesintheirServiceSupplyChain,thenweIntroduceSelectivelyIntroducetheSolution(Vendor).
“Relating the Features of your Products (or Services) Directly to Customer Benefits, is the Key to Sales” – Dale Carnegie
Business DevelopmentTools of the Trade
• In addition to our Team of Industry Experts VAR invests in Lead Generation Tools, Technology and Resources
• OneSource – It’s like Data.com & Hoovers
on Steroids• Tele-Prospecting & Appointment Setting• Salesforce.com
• We know what it takes to gain market share
Where do they fall in the grid?
Prospect Identification and Qualification Criteria
Rules on Targeting$200 Item (Consumer)10,000 Units Shipped/Qtr.Return Rates 6% Retail
$500 Item (Enterprise)2% Returns Longer Use Repairable Product
On the Grow
Item
Cos
t
Sales Volume
Heavy Competition
• Salesforce Pipeline
• Reduced Sales Cycle
• Progressive Tracking
• Lead Generation & Tele-Prospecting
• Extensive Contact Database of VAR TeamAwareness
Knowledge
Relationship
Preference
Commitment
Account Pipeline
Strategy Session
The Sales Planning Session willbecomprisedofeitherasinglefulldaysessionortwoconsecutivehalf-daysessionsrelatedtothecontractedVARServices.TheobjectiveoftheSalesPlanningSessionwillbeto:
• ReviewtheClient’sService(orProduct)offeringsReviewexistingbusinesssuccessesandfailuresinsecuringormaintainingaccounts
• ReviewcurrentSWOT/performSWOT• Identifytargetaccountstoapproach• Determinetheexistingsalesmethodologyandmarketpenetrationtactics
utilizedbytheClient• Competitivepositioning• Identifyavailablecollateralmaterial• Confirmoperationalcapabilities&internalsupportinfrastructure• Definesalesaccountgoals,KPIreportingrequirementsandtools
1
Methodology
Identify Core Competencies, Strengths, Weaknesses, History, Wins, Losses and Competitive Landscape
Determine the key Differentiators
Expand customer base and identify unique opportunities to Position Company
Establish Deliverables and Plan of Action for VAR Execs
MarketPosition
StrategicValue
IDMajorOpportunities
EstablishObjectives
PlanofAction
Engagement Process
The Sales Engagement Process. Apersonalizedsolutionwillbedevelopedandpresentedcompletewithprioritizedactions,timelines,andexpectationsofbothparties.Elementsofongoingsalesprocessinclude:
• Rulesofengagementwithin-housesalesforce• DefineanddocumentVARaccounts• Prospectidentificationandqualificationcriteria• Valuepropositionguidance• Opportunityplanningguidance• Presentationtemplates• Proposalgenerators• Pricingtools• ROI/TCOcalculators• Businessissuesguidance• Customerintelligenceinsight• Sales/operationsaccountsupportandescalationcontacts
2
© Veterans Alliance Resourcing, Inc. 2013
Hiring BD ExecsA Cost Comparison
Traditional Business Development Hire • $80KBaseSalary• 30%Burdens(benefits,taxes,Medicare,etc.)• Commissions(typically3%+)• Averagesalesexperience10years• Averageindustryexperience5Years• Averageannualrevenueproduction<$3M• Limitedsalescampaignmanagementexperience• Few(ifany)$10Mengagementwins• CostsatTerminationcanextendformonths
1
Hiring Bus. Dev. Execs The Cost Comparison
Hiring VAR• $8KMonth• NoBurdens• Commissions(Typically3%)–CommensuratewithyourcurrentBDCommissions• Teamof6SalesExecutives–Dallas*Minneapolis*Boston*Phoenix*Miami• AverageIndustryExperience20+Years• AverageAnnualRevenueProduction$6M+• Averagesalesexperience25+Years• SignificantInvestmentsinInfrastructure-Salesforce.com,AccountReporting
Database&TelesaleswithAppointmentScheduling• ExtensiveSalesCampaignManagementExperience• Numerous$10MEngagementWins• IntroducedInnovative(IndustryChanging)Strategies• Directed,TrainedandManagedSalesOrganization&Sr.SalesExecs.• WroteMarketingMaterialfromScratch(MultipleCompanies)• OrchestratedMajorSalesCampaigns• AttendedWorldRenownedSalesTraining(Xerox,DaleCarnegie,MillerHeiman)• VARExecsSpeakatConferenceseachyearasRecognizedIndustryExperts• VARExecssitontheBoardofMajorIndustryAssociations
2
Experience & Contacts
Adding VAR’s Proven Performers to your team equals Low Risk, High Reward!
Tap into…
• Executive Rolodex/Network of VAR Team• Broad subject matter expertise in distinct market segments• Expert knowledge of complex service solution design• Benefit from the VAR team’s reputation inside key accounts• Proven closers with over $500M in sales engagements• Focused attention on your chosen VAR market segment(s)• Accelerated path to profitability
© Veterans Alliance Resourcing, Inc. 2014
Client TestimonialShow and Follow-up
With just 48 Hours Notice, VAR -
• Developed Booth Graphics• Developed Handouts • Sent Pre-Show E-mail Invitations• Conducted Post-Sale Follow-up• Tracked E-Mails Responses
© Veterans Alliance Resourcing, Inc. 2014
Client TestimonialShow and Follow-up
Tracked Results -
• 185 good e-mail addresses• 86 unique openings• 195 e-mail opens (total)• 2 click through to request further info• 3 requests to unsubscribe • Client X (has opened 13 times) – 1 of the 4 prospects
below• Four New Customer Prospects Identified and in
Active Discussions© Veterans Alliance Resourcing, Inc. 2014
© Veterans Alliance Resourcing, Inc. 2014
Mike and Sue, I am blown away! Your material and your booth are amazing! Your approach, tactics, tracking and lead generation are impressive! Really impressive! I mean Case Study impressive. My jaw dropped. It is truly amazing to see what you are building as you have the freedom to unleash your talents and experience in your own way. You can use your metrics and your samples to showcase your capabilities to more future clients for your services.
- John Mehrmann CEO Zylog Systems (Canada) Ltd.
Client Testimonial
© Veterans Alliance Resourcing, Inc. 2014
Proposal & Next Steps
© Veterans Alliance Resourcing, Inc. 2013
Proposal Attachments• SOW Submittal• Schedule A• Testimonial Info• Executive Bio’s
Next Steps• Contract Execution• Sales Planning Session
© Veterans Alliance Resourcing, Inc. 2014
Questions & Action Items
© Veterans Alliance Resourcing, Inc. 2014