V po pnetworks_solution_overview.2012

www.vpopnetworks.com

www.vpopnetworks.comexpand capacity improve services

expand capacity improve services


FUTURE OF BANDWIDTH DEMAND


SERVICE PROVIDER CHALLENGES

Grow bandwidth to meet demand• Demand drives investment in costly physical network links

• Customer demand driven model

• New services require additional bandwidth

• New customers require additional bandwidth

Maintain high service quality• Network bottlenecks result in packet drop and latency

• Infrastructure cannot compete with growing IP traffic demands

• Users experience service delays, slow download speeds, etc

• Threat of dissatisfied customers


VPOP SOLUTION – AN OVERVIEW

Expand Bandwidth • vPOP compresses, accelerates and optimizes SP’s current traffic

• vPOP provides up to 70% more bandwidth on top of physical link

Improve Service• Entire network benefits from improved service quality


Global vPOP “points of presence”

• Located in major global IP junctions

• All international IP traffic flows through vPOP “point of presence”

• All non local traffic is compressed, accelerated and optimized (at network level)

• Traffic is tunneled directly to customer’s local vPOP server

Local “on-site” vPOP server

• Local vPOP server transparently sits at Service Provider’ gateway

• Traffic is delivered to network subscribers – fully optimized

• Integrates with DSCP marking, VLAN Trucking, MPLS traffic engineering

• Supports wide range of transmission (i.e., fiber, microwave, radio satellite)

VPOP – HOW DOES IT WORK?


VPOP – TOPOLOGY


Technology Highlights

• Mathematically Generated Token (MGT)Patented adaptive algorithm scans and presents data patterns as mathematical tokens which are transported across the network

• Total Packets Reduction (TPR)Traffic boosting algorithm reduces load on long-distance links reduces the amount of transmitted packets

• Flows Transport Optimization (FTO) Optimize flow transport mechanism, reduces overall amount of data in network

Deployment Considerations

• Transparent network integration at layers 3 and 4

• HW bypass + logical BGP fall back

• Seamless coexistence with legacy network

VPOP – TECHNOLOGY


VPOP BENEFITS

Increase Bandwidth and Savings

• Up to 70% more capacity on top of existing physical capacity

• Additional capacity costs a fraction of market price

• Graph represents a Service Providerleasing 270 Mbps from a traditional physical capacity provider at full price, and adding upto 180 Mbps of vPOP capacity at a fraction of the price


VPOP BENEFITS

Improve Quality of Experience

• Internet acceleration reduces delays and jitters

• Cuts frequency of packet loss on SAT and overloaded links

• Improve downloading speeds

• Improve streaming experience

• Add new services and customers without delay


Comparing download speed of 5 Mbps in three ISPs (vPOP Technology in yellow)

VPOP BENEFITS

Improve Quality of Experience


VPOP BENEFITS

Easy to Deploy

• Can be installed at any location worldwide

• Can be installed over any existing links and providers

• Can be installed on top of any existing optimizers (i.e., caching, DPI)

• Applies to all TCP/IP protocols, applications and all data types

• Effective for networks of 10Mbps to 100Gbps


VPOP BUSINESS PLAN

Getting Started

• vPOP will ship a small server to install locally

• The server is installed and synchronized with vPOP’sglobal cloud network

• vPOP network capacity is added (up to 70% of physical capacity)

Licensing and Costs

• The service provider pays recurring fee for added capacity

Fraction of market price

Pay monthly, quarterly or annually


COMPETITIVE LANDSCAPE

Caching

Additional bandwidth

Compression

Traffic Shaping

IP Boosting

Network Neutrality

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Traffic Capping and Shaping

• COSTSRequire costly Deep Packet Inspection equipment at dedicated remote POP

• SERVICE QUALITYResults in severe drop in the quality of experience and service

• CONFLICTS WITH NET NEUTRALITYLegal consideration for customer’s rights

COMPETITIVE ADVANTAGE

vPOP Advantage OpEx payment model at a fraction of market bandwidth prices

No need for dedicated remote PoP

IP Boosting, Compression, Optimization results in high QoS

High net neutrality


Caching

• COSTSRequires expensive investment in caching servers/storage/infrastructure

• LIMITEDOnly applied to URL/File based data and legally cacheable traffic - as specified by the content owner (most high end content is “non-cacheable”)

COMPETITIVE ADVANTAGE

vPOP Advantage OpEx payment model at a fraction of market bandwidth prices

Applies to all TCP/IP protocols, applications and all data types


VPOP SUMMARYIncrease Bandwidth at a Fraction of the Cost

Up to 70% on top of your current physical link

Additional bandwidth costs a fraction of market price

Develop Bandwidth Growth Plan - Without Infrastructure

vPOP network capacity requires no capitalization

“Pay what you use”

Improve QoS Across Entire Network

Unique IP acceleration, boosting and compression technology

Faster download and streaming speeds

Start Today

Easy to deploy

vPOP is POC ready anywhere on the globe


www.vpopnetworks.comexpand capacity improve services

expand capacity improve services