Uxbasis – A Hello Group Presentation

brings you a presentation

Hello presents

2 | Presenting UXBASIS | 26.09.2010

Hello my name is…


We are Hello


So what is it all about?

User Experience is…

UXBASIS

• User experience is in the design, the visual experience.• It’s in the functionality, how the product works• It’s in the wants & needs of the users, and how successfully those are met • User experience is everywhere


UXBASIS

• Drawing a tractor for my son• I wanted to ensure the quality was tip top so I added additional features• Adding a chimney to it my son believed it to be a train


UXBASIS

• By not knowing my audience well enough my added work was more harm than good• Had I known which elements identify a tractor for him and which doesn’t this would have been avoided• This scenario happens in the design world all the time and wastes time and money


Introducing UXBASIS?

User Experience is everything

UXBASIS

• Today everything is about user experience • Because of this we at Hello group created UXBASIS• UXBASIS was created as a means for our clients to improve their users experience.


How did we get here?

Introducing UXBASIS


Introducing UXBASIS UXBASIS


Tailor the UX process to your project needs


UXBASIS


Business Intelligence UXBASIS

Client focused information gathering


Stakeholder Interviews UXBASIS

• Interview key decision makers one-on-one• Focus is on overall deliverables• Aim is to form a thorough final brief

• Conclude with a Concept model to add value


Competitor Analysis UXBASIS

• Identifies best practice in competing products• Focus is on what works and what doesn’t• Aim is to identify popular solutions

• Can be used to solve issues during design phase


Analysis UXBASIS

User focused information gathering


User Interviews UXBASIS

• One-on-one interviews with members of user group• Focus is on the users feelings towards the product• Aim is to get to know the users wants and needs

• More qualitative information can be gained through non-verbal clues


Personas UXBASIS

• In-depth descriptions of fictional characters• Focus is on identifying common traits with users• Aim is to cover user behavior, attitude, skills and goals

• Can later be used during testing to ensure appropriate recruitment


Persona example


Collaborative Workshops UXBASIS

• Meeting with stakeholders to explore ideas• Focus is on concept, direction and content of product• Aim is to come up with more innovative solutions

• Can identify business goals not previously mentioned


Card Sorting UXBASIS

• Held with users or stakeholders to create the structure• Focus is on content and the information structure• Aim is to create groupings that make sense to all

• Can be held as open or closed card sorting



Concept Model UXBASIS

• Provides an overview of possible product elements• Focus is the user wants/needs and the business goals• Aim is to create an overview map everyone can understand

• Ideally created early and then edited throughout the process


Concept model example


Concept model example


Structure UXBASIS

Developing the information framework


User Journeys UXBASIS

• User path to their goal in the product is defined• Focus is on user’s tasks, behavior and challenges• Aim is a tool from which the information structure can be

generated

• Useful with complex structures and multiple users





Site Structure Diagram UXBASIS

• Overview of the architecture, conveys the structure• Focus is on the information structure of the product• Aim is a tool that clarifies the scope and structure

• Can be created early in the process and then reworked as new information appears




Interaction UXBASIS

Creating the flow


Wireframe

• Key pages are wireframed possibly based on earlier sketches• Focus is on how the users navigates and completes tasks• Aim is a tool that can be used to start the interface design

• Can be used in conjunction with a Think Aloud test

UXBASIS


Prototype

• A fully functional HTML prototype with complete structure• Focus is on the interaction design of the product• Aim is working prototype the development team can use

• Final testing can be done to ensure that the interaction matches the user requirements

UXBASIS



Wireframe example


Sample UXBASIS

Testing the results


Think Aloud

• Test participants comment on the experience and interaction• Focus is on the users needs and expectations• Aim is qualitative information that can inform the final solution

• Testing can be done at any stage in the process, on wireframes, prototypes or end product

UXBASIS


Eye Tracking

• Users are tested using hardware that tracks where they look• Focus is on the users apparent interest in product elements• Aim is useful information that helps optimizing the layout

• Hello group does eye tracking on visual designs as the results from testing on wireframes are not as convincing

UXBASIS






Final points

“Just because nobody complainsdoesn’t mean all parachutes are perfect”


Thank you for listening

Find out more on uxbasis.com

Or follow us

on Twitter:

@uxbasis

@hellogroup

Technology

Uxbasis – A Hello Group Presentation