Rules of Thumb forDesign Chicanery from

Obama for America HQ

feedback?@jdkunesh

Bend the rules.

Story of SelfStory of Us

Story of Now

Victory = 270 of 538 electoral votes.

RESPECT.EMPOWER.INCLUDE.

WIN.

RegisterPersuadeTurnout

VolunteerDonate

Everyone’s work has value.

540 days50 states

1,000 field offices10,000 neighborhood leaders

2,000,000 volunteer shifts2,200,000 voters registered

$690,000,000 donated 150,000,000 phone calls

200 applications

Find good people doing good things & work with them.

Slow is smooth.Smooth is fast.

Ignore whatever isoutside of your control.

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chicanery |SHiˈkānərē, CHi-|noun

The use of trickery to achieve a political, financial, or legal purpose.

If you are explaining,you are losing.

Make everything participatory.

One day deadlines.

Celebrate little victories.

Scout AddisStacey AshlundFarnaz Badie

Fred BoveDavid Castleton

Christian CrumlishLaura DeanJulie Francis

Nancy FrishbergMichelle Fulcher

Catherine HoAbby Leafe

Jodi Leo

Michal MigurskiNate Bolt

Laura PaajanenDorrie PaynterBeth PickardLucie Richter

Gabriela RivasMary Beth Solomon

Stephen SuarezMatt Towers

Mark TrammellBob Walton

Sandor Weisz

The value of community is immeasurable.

publicgoodsoftware.com

@publicgood

Thank you!

Apple ][, http://cameronscloset.com/apple-ii/#jp-carousel-285

President Carter, http://online.wsj.com/article/SB10001424052970204005504574233981506674934.html

President Obama in Grant Parkhttp://short-sharp-shock.blogspot.com/2009/11/hope-that-we-confessed.html

Marshall Ganzhttp://www.wbmnet.nl/2011/05/global-leadership-dialogs-on-television-and-internetchannel/marshallganz/

Michael Slabyhttp://business.financialpost.com/2010/11/17/fp-tech-desk-qa-with-former-obama-cto-michael-slaby/

Narwhal vs. Orcahttp://arstechnica.com/information-technology/2012/11/how-team-obamas-tech-efficiency-left-romney-it-in-dust/

Barack Obama in shades,Manik Ranthee

Photo credits