OR

THE UGLIEST “DESIGN” PRESENTATION

YOU’LL EVER SEE

UX IS NOT DESIGN

…BUT WAIT.THERE’S MORE TO IT THAN THAT.

“WHEN IS A BOWL NO LONGER A BOWL?”

THE

5WHYS

- Why are you having cereal?- Because I’m hungry.

- Are you sure?- Well, I’m going to eat something.

- Why do you want to eat something?- Actually, I just saw three ads for food on TV.

- Why are you watching TV at this hour?- Well, I’m kinda lonely cause my boyfriend is out of town.

- Why are you lonely without him?- Uh, well… I just moved here to live with him.

User Experience: - The interaction of someone with this thing

you’ve made.

User Experience Research:- Who is this person touching your stuff?- Why are they touching it?- Where are they touching it?- What do they get out of it?- Was it ‘nice?’- Did it actually answer their “need?”

- …and do you want it to?

So, does our user need

a nicer spoon,

a better bowl,

tastier cereal…

…or perhaps some

new friends and

a local bar?

Are we designinga) “friend finder social app”Orb) “local food and drink deals site”

This is not the most natural way to interact with your touch screen!!!

This is designing a desktop onto a mobile phone.

What is the number one difference in how people shop in Asia vs the US?

But still…

WHY.

Like trying to get picked for a kickball team in elementary school

FIRST: fit into their habitsTHEN: change their lives

SummaryWhy, Why, Why, Why, WhyWho, what where whenHow?

Tom Landauer and Jakob Nielsenhttp://www.useit.com/alertbox/20000319.html

So…

For example“I need an app to send thank you cards…”

Fix this!

[HINT: THIS IS NOT THE SOLUTION!]