UX Café October 2013: Carlos Saba 'Why purpose can help you pivot

how purposecan

help you pivotThursday, 17 October 13

Thursday, 17 October 13


running experiments


listening to customersThursday, 17 October 13

listen to your heart


listen to your heart

vision > purpose > values > strategyThursday, 17 October 13

leadership


I have a plan(?)Thursday, 17 October 13

480,000BUSINESSES STARTED IN 2012


1 in 3 fail within 3 yearsThursday, 17 October 13

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!Thursday, 17 October 13

why?



it’s hard!


too many


vision



porpoiseThursday, 17 October 13


Values

values


true north


investorsThursday, 17 October 13

co-founderThursday, 17 October 13

employeesThursday, 17 October 13

suppliersThursday, 17 October 13

featuresThursday, 17 October 13

early adoptersThursday, 17 October 13

informed pessimism

informed optimism

Uninformed optimism


To organize the world's information and make it universally accessible and useful


To instantly connect people everywhereto what’s most important to them.


To be earth's most customer centric company;to build a place where people can come to find and discover anything they

might want to buy online


“People don't buy what you do; they buy why you do it”



CREATE YOUR VISION


DEFINE YOUR PURPOSE


PIN DOWN YOUR VALUES


THEN DO LEAN STARTUP


thank you!

@kungfucarlos


Technology

UX Café October 2013: Carlos Saba 'Why purpose can help you pivot