Overview and Use of Overview and Use of Social NetworksSocial Networks

Facebook to LinkedinFacebook to Linkedin

Social NetworksSocial NetworksPersonal

According to Nielsen Online:

66.8% of Internet users have used social networks versus only 65.1% that have used email.

vs. vs.

Users: 27% 12-17, Users: 27% 12-17, 46% are 18-3446% are 18-34

~91 million users~91 million users 48% have kids 0-1748% have kids 0-17 A Top 10 siteA Top 10 site Skews femaleSkews female 8.54% growth in 20098.54% growth in 2009

Users: 27% 12-17, Users: 27% 12-17, 46% 18-3446% 18-34

~63 million users~63 million users 57% have kids 0-1757% have kids 0-17 In top 10, but ranked In top 10, but ranked

lowerlower Skews femaleSkews female 0.46% growth in 20090.46% growth in 2009

Facebook PagesFacebook PagesPersonal PagePersonal Page

A page created by a person. Has various A page created by a person. Has various levels of privacy settings from very high to levels of privacy settings from very high to very low.very low.

Group PageGroup PageA page created by person for a group/club. A page created by person for a group/club.

That person is listed as the administrator.That person is listed as the administrator.Fan PageFan Page

The same features as a personal page, but The same features as a personal page, but created for a brand/company. No person created for a brand/company. No person single person is associated with the page.single person is associated with the page.

Facebook Fan PagesFacebook Fan Pages Takes only a few minutes but...that’s not the end Takes only a few minutes but...that’s not the end

of the storyof the story Successful pages do Successful pages do moremore

Actively Engage FansActively Engage Fans Creative ContentCreative Content 2-way communication2-way communication Active Discussion BoardsActive Discussion Boards Videos/ImagesVideos/Images Tone to match Medium—i.e. fun and casualTone to match Medium—i.e. fun and casual

Examples: Examples: PringlesPringles, , Coca ColaCoca Cola, , StarbucksStarbucks, , Dunkin’ DonutsDunkin’ Donuts

MySpaceMySpace

Music Music Artists can upload entire discographiesArtists can upload entire discographies

VideoVideo Very similar to YouTubeVery similar to YouTube

Profiles not as clean as FacebookProfiles not as clean as FacebookBad press due to harassmentBad press due to harassment

Professional NetworksProfessional Networks

LinkedinLinkedin

Linkedin ProfileLinkedin ProfileOnline ResumeOnline ResumeCustomizations: Blog, Twitter, SlideshareCustomizations: Blog, Twitter, Slideshare

Businesses on LinkedinBusinesses on LinkedinGroupsGroupsCan also use to find FreelancesCan also use to find Freelances

MeetUp.comMeetUp.com

Clubs are open to search enginesClubs are open to search enginesSearch for areas of interestSearch for areas of interest

Good way to find clubs that might be Good way to find clubs that might be interested in coming to an eventinterested in coming to an event

1.9 million users1.9 million users

Creating Your Own Social NetworkCreating Your Own Social Network

Ning.comNing.comLets you create your own Social NetworkLets you create your own Social NetworkFind social networks that are highly Find social networks that are highly

specializedspecialized27 million users27 million usersExamples:Examples:

http://mombloggers.ning.com/http://mombloggers.ning.com/